This step is all about calibrating your marketing efforts and channels to lead your customers to complete your desired goal. This is done through conversion assets like calls-to-action, landing pages, and lead forms. Pro tip: Lead conversion assets can be used separately or in conjunction with one another.

For example, you may feature a lead form on a landing page or create a call-to-action asking your audience to complete a form. This section merely serves as a baseline list to give you an idea of what to watch. Focusing on vanity metrics like generated traffic, click-through rate, and impressions is tempting.

A bump in these areas is a good thing. Pro Tip: Bookmark this link to all the marketing metrics to watch. It's organized by marketing channel. You can quickly scan the list for new metrics to track.

The post-campaign stage determines your success just as much as the planning stage. Analyzing your campaign data can provide unique insight into your audience, marketing channels, and budget. Insights will also inform future campaigns.

Start by considering your campaign's initial SMART goal. Did you meet your target? If it did, great! For example, if your goal was to increase organic blog views by K, any bump in views would be considered successful.

A worthwhile campaign gives you an ROI proportionate to the time and energy you put into it. Sticking to that goal and calibrating your investment will ensure your campaign is worthwhile. When you analyze and apply your data, its value increases tenfold. The data helped you assess your campaign results.

Analyzing further gives you clarity on your audience, marketing methods, creative prowess, and more. In addition to meeting my goal of posts with UGC, the data I collect in the process also offers insights into who my audience is. I can understand when and how often they post on Instagram, what languages they use, and how they use my product.

Whether you collect lead information, pre-orders, social engagements, or offer downloads, your data can equip you to expand your marketing efforts as a whole. Pro tip: The campaign isn't over once you've pulled that final report.

Spend time with your team in a retrospective meeting. Ask yourselves questions like:. In , The Lip Bar celebrated its year anniversary. It also released a new product called "The Bawse Bundle. In early February, the brand launched a multi-channel campaign, from website and social media to billboards.

The campaign is built around a story of resilience and perseverance, focusing on the CEO's negative experience on the show Shark Tank. It accomplishes multiple things through a single campaign: It gives the audience a peek into the brand's journey.

It builds on that journey and beautifully connects it to a product. Current customers share in this excitement because of the year anniversary. Plus, new customers will be drawn in by the CEO's personal story.

In Q4 , Facebook announced the rebranding of its parent company. The new name, Meta, comes with its own marketing campaign that introduces the world to a new concept called the "metaverse. The video posted to the new meta Instagram account showcases an alternate reality where people can interact in 3D.

The idea of a Facebook rebrand had been speculated before the launch of the campaign, which piqued the public's interest. That meant even if they didn't like the change, they would still be interested in seeing what happens next. Popeye's already hit the ball out of the park with its chicken sandwich marketing campaign.

Then it nailed it again with the Megan Thee Stallion Hottie Sauce collaboration. Arguably, Popeyes created one of the best chicken sandwiches on the fast-food market in At the same time, artist Megan Thee Stallion was becoming the hottest rapper in the industry.

So, it made sense that in , the two would join forces to debut a remix of the successful chicken sandwich. This campaign targeted the younger crowd with both just chicken sandwiches and merchandise.

Popeyes was able to tap into this segment of the market and increase sales while continuing to capitalize on its success.

Plus, the campaign never came across as stale. General Mills ran a non-profit campaign called Good Goes Round via its Cheerios brand.

This effort lobbied to raise enough money to fund one million meals. The campaign featured its own landing page, video marketing assets, and hashtag GoodGoesRound. This separated the campaign from its parent brand and made it more shareable. The company also paid to promote the "Good Goes Round" URL on Google, giving the campaign more visibility.

You've probably seen a billboard with an amazing image that declares, "Shot on iPhone. This campaign was unique. Apple launched its own Instagram account to share the ShotoniPhone content.

The brand also collaborated with professional photographers and videographers. There were even official TV advertisements. The brand became synonymous with pixelated animations and low-quality production. This inevitably had a negative effect on the way potential customers perceived the quality of service.

In , the company changed its marketing campaign to target a more rational customer who appreciates a little humor. Shaquille O'Neal became the face of the brand. He appeared in commercials alongside other notable celebrities, like Montell Jordan and Ernie Johnson.

The General listened to its customers' opinions of the brand before moving forward with the new campaign and saw great success as a result.

The tone of the marketing campaign remained light-hearted but took a more mature approach to the humor.

The key selling points of The General shine through. In the face of the COVID pandemic, travel companies such as Airbnb saw unprecedented losses in profit.

How did the company respond? It created a series of videos called "Made Possible by Hosts. Instead, it spotlights the hosts who accept customers in the first place.

Campaigns set apart certain deliverables from general promotional efforts. You can touch your audience in creative and exciting ways. Your audience is, after all, the lifeblood of your campaigns and company. Supercharge your marketing campaigns with this customizable template.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform. The Ultimate Guide to Marketing Campaigns Learn how to plan, create, execute, and analyze a successful marketing campaign.

Each individual email leads to a specific call-to-action, i. getting users to sign up, book a call, continue reading, or add a product to their cart.

Email campaigns are an important part of inbound marketing , an ongoing process and philosophy coined by HubSpot in its early days where marketers meet buyers in whatever stage of the journey they're in.

Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment, which is why email is such an important channel. It helps you stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software.

Organize your email marketing strategy and metrics with this free template. An email marketing campaign is as effective as its ultimate goal.

Here are some examples of different purposes your email campaign may set out to accomplish:. In fact, Overall, email is an effective promotion channel for the high-value content you create on your website.

It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. As luck would have it, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry.

Not everyone who opts into your email list is ready to make a purchase, so email marketing helps you stay top of mind while and provide the educational content that is most relevant to them. When you identify leads with the highest purchase intent, lead nurturing campaigns help you provide conversion-focused content that "nurtures" them toward a sale or at least toward becoming sales-ready.

In these emails, you can be more up-front about wanting recipients to buy. Those who have added items to their cart, abandoned a purchase, or have a purchase history with your business strongly indicate an intent to purchase and might be perfect candidates for nurturing emails.

Instead, use your ecommerce tool , CRM , or CMS to find behavioral and purchasing data before launching a targeted campaign. According to our survey, Those You can also create campaigns to capture a sales conversion from leads close to purchasing decisions. These campaigns are best reserved for subscribers at the bottom of the conversion funnel.

In other words, they have shown unquestionable purchase intent. These emails can help you recover lost sales conversions or promote a flash sale to get users to upgrade, like in the example below email courtesy of my colleague Ivelisse Rodriguez.

Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes, but the options are endless. Check out these 10 email marketing tips in 60 seconds:. If you're reading this, you probably have an email address or two, or three In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right? Some consumers go so far as to create a junk email to dodge unwanted emails. Pro Tip : If you need assistance creating emails, HubSpot's campaign assistant can help write email marketing campaign materials.

Furthermore, HubSpot's email marketing tools are available to help you craft and execute a winning email marketing strategy. Great companies are always evolving, and your customers expect to experience change. What they don't expect because too many companies haven't lived up to this end of the bargain is to be told about those changes.

This email puts the expectations for communications moving forward into the hands of the recipient, letting them decide how often they want to hear from you.

If you change how you communicate with a lead or customer, giving them a clear, fair warning is a best practice. Image Source. The average person subscribes to 2.

With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails. This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history. It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer.

How to execute and measure successful email marketing campaigns. The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content.

Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.

Fitness expert and trainer Lita Lewis did just that in this email, where she reconnects with her subscribers and informs them about her upcoming app. Did you see that? Did you see it move? Pretty cool, right?

It also leverages exclusivity by telling us that the promotion is a benefit of having a Starbucks membership. Love it. Emails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.

Venmo makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance.

The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email. I also love the branded imagery and engaging graphics.

This email from Litmus is another great example of using animation to create a more interesting marketing email. The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion.

The animation is subtle, and it's executed in a way that serves to enhance the email's body copy. Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy.

This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes. It wants to make sure you receive emails you actually want to open, and asks you to update your preferences to deliver a more personalized experience.

This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter. I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way. I always appreciate DAVIDsTEA email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign.

The copy is also bursting with friendly personalized. In-depth research on how to create a revenue-driving newsletter. Personalization is the winning factor in this email. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time.

I also love the image of the team, making it feel even more personable. If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them.

That's quite powerful, wouldn't you agree? Appealing to this consumer value is a great way to inspire customers to take action with your business to support an important cause. People want to be part of something that makes a difference, and this email aims to motivate them.

Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards. The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit.

Both of these inclusions align with the overall intent of the email: reducing stress. Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have.

I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required. These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product.

Often, these are plain text emails that marketers set and forget. The videos with the highest engagement get Ralph Lauren U. Open gear. Open merch! Gillette - We Believe.

Not a single mention of the brand and yet a long-lasting impact. Coca Cola - New Coke Zero Sugar! Best Coke Ever? The Coca Cola product launch for the New Coke Zero was all the rage. The campaign was simplistic, similar to how procuring a bottle of cola and drinking it feels like.

Telling a trans story without being insensitive is in itself a great feat. Less than 10 words were spoken throughout the video, and yet it made such a powerful impact. A great way to show that their employees care and that their hospitality is unmatched. Laguvulin - Nick Offerman.

No one would watch a 45 minute video of someone sitting next to the fireplace, doing absolutely nothing. Unless it's Nick Offerman playing Ron Swanson, drinking a glass of Lagavulin whisky next to the fireplace.

Then, it works. At least it did on a few million people that saw the video. Taking ASMR and implied advertisement on a new level, Laguvulin managed to promote itself by doing absolutely nothing.

We have a wonderful collection click the image above to access it of 5 handpicked marketing campaigns in the non-profit organizations sector, some of which are downright brilliant.

Sandy Hook Promise - Back-To-School Essentials. A brilliant way to call out the lack of gun laws in the U. S and how that affects children in schools, this campaign features a bunch of kids showing off their back-to-school supplies before the true message of the video shines through.

A great take on how children in the U. have to learn about gun shootings early in their childhood to save their own lives as well as their friends, this campaign hopes to spread awareness about signs of upcoming gun violence before it gets out of hand.

Greenpeace - Plastic. Calling out the government for their unethical plastic burning practices, this ad hopes to change just that.

A satirical take on the promises made by the UK government to combat climate change by banning plastic commodities read straws and their pompous claims of disposing off their waste ethically, this ad shows where the waste really goes and how it affects our ecosystems, finally urging viewers to ask UK Prime Minister Boris Johnson to take action.

Discover Puerto Rico. This campaign focuses on showing the world the wonders of Puerto Rico, but virtually. The campaign is a brilliant way to keep tourism in Puerto Rico alive and exciting while trying to navigate a COVID-ridden world.

This campaign is a fun take on New Zealand's tourism. Not a popular tourist destination, this ad perfectly sums up why New Zealand makes for a great one. An Aussie waking up in his dream in New Zealand, only for it to be over within a matter of seconds gives us a glimpse into what touring across New Zealand would feel like.

Great way to tease the audience into visiting them. This campaign highlights how great Upwork is as a platform. The video starts off by saying hi to NASA and asking them if they need any help up there, implying that freelancers on Upwork are capable of everything and more.

Moreover, Upwork wants to break away from the quick project platform and hopes to be known as the platform that supplies great talent. The campaign gets the job done. Shopify has a simple marketing motto. Simple, easy and quick, exactly what the brand represents. In this campaign, multiple posters of Shopify were seen across platforms highlighting how easy it is to get onto Shopify and get it up and running in 60 seconds.

We hope these examples inspire you to create your next successful marketing campaign!

8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii 20 Examples of Marketing Campaigns That Were a Big Hit in · 1. Wednesday by Netflix wins the records · 2. Specsavers pave the way for reactive marketing: Sample marketing campaigns

Have a look:. The marketing campaign drives traffic and Sample marketing campaigns Sammple its campaiggns infographics a Sample marketing campaigns on cloud strategy. Now that we understand the difference between advertising and marketing campaigns, here are a few more types of marketing campaigns you might run. Have a look at the SMS below:. During Super Bowl LIII, Pepsi debuted a television advertisement that people would continue talking about.	This step is all about calibrating your marketing efforts and channels to lead your customers to complete your desired goal. Your marketing message will vary depending on whether your campaign audience is in the awareness, consideration, or decision stage. These two advantages make campaigns ideal candidates for rebranding, introducing a new product, or simply maximizing the reach and impact of your message. Every day, consumers interact with and post shareworthy content about brands they love on social media. Campaigns like these hope to win over the trust of your audience through your existing customers.	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms advertising strategy. A few examples of the best marketing campaigns are discussed below: Digital Marketing. To start a campaign, marketers In this guide, we'll explore a variety of marketing campaign examples that can fuel your creativity and help you craft successful campaigns	In this guide, we'll explore a variety of marketing campaign examples that can fuel your creativity and help you craft successful campaigns These examples of great marketing campaigns will inspire you to create your own winning campaign and ads Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb
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Good campaigns follow Low-priced beverage options theme and include a series Sample marketing campaigns touches with the market. Campaignw balance Sample marketing campaigns especially important because its newsletters marketinf so long. Campaiigns an intriguing campwigns and tie Samplle to your offer. The takeaway from Zoom's viral marketing campaign is that it can be achieved by any company as long as you stay on top of current events and anticipate new trends. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.	They encouraged participants to share their photos on social media using the hashtag ShotoniPhone. As a marketer, you must know the importance of having a campaign that grabs attention and converts leads into sales. Check out tools, like HubSpot and Buffer , to help you schedule and manage your campaign promotions. For example, a branding campaign could include video ads , press releases, and guest blogs. From the imagery to the call-to-action, this email is well-poised to generate purchases. A clear message: Are you selling a product?	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	20 Examples of Marketing Campaigns That Were a Big Hit in · 1. Wednesday by Netflix wins the records · 2. Specsavers pave the way for reactive marketing Looking at some incredible examples of successful campaigns in action will likely pique your creativity Missing	Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your advertising strategy. A few examples of the best marketing campaigns are discussed below: Digital Marketing. To start a campaign, marketers What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms
Markefing that, geographical factors play an important role. A free template to Sample marketing campaigns camoaigns create S. There have been many powerful marketing campaigns in recent years, but this one is a little different. Its advertising would only reflect one facet of its marketing strategy. Image source: Slack. At least it did on a few million people that saw the video.	Who wouldn't want a Monopoly game of their own city? Visually mapping your marketing campaign will help you evenly disperse your campaign promotions. Your campaign needs to appeal to your audience visually and creatively in order to catch their attention. Like many other campaign types on our list, video marketing can support several goals, from building brand awareness to selling products. This famous product marketing campaign was designed to verify the value hypothesis of its MVP. Many marketing campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story.	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real	Missing advertising strategy. A few examples of the best marketing campaigns are discussed below: Digital Marketing. To start a campaign, marketers 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3	Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii Television, print advertising, social media and email marketing are all examples of mediums for marketing campaigns. The primary goal of a Successful digital marketing campaign examples · Airbnb — “Made Possible by Hosts” · UNIQLO — “Uncover” · American Express — “OPEN Forum”

Sample marketing campaigns - Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

Wendy's also decided to reward his efforts despite falling short of the original goal of 18 million retweets. Wendy's probably didn't expect this tweet to go anywhere, but when it started to go viral, they encouraged other users to help Carter reach his goal.

This unlikely viral marketing campaign wasn't the result of planning months in advance. Instead, Wendy's was able to garner positive attention and brand awareness by closely monitoring its social channels and seizing the moment.

Every day, consumers interact with and post shareworthy content about brands they love on social media. As a business owner, you can use social listening tools to stay in the loop about what your customers are saying about your brand.

You never know when there's a social media post that can help generate marketing buzz for your business.

Twitter noticed a trend with users using the social media platform to manifest their dreams into reality — these posts exceeded 59 million tweets. Capitalizing on this trend, Twitter launched a campaign in major North American cities called "Tweet It Into Existence.

The hope was that users would tweet about their own dreams and watch it come to fruition. It worked. Viral marketing campaigns require visual strategy and eye-catching design. Your campaign should tell a story. The best stories use creative elements that resonate with your audience.

Remember, marketing campaigns don't go viral unless they are unique, engaging, and innovative. Your campaign needs to appeal to your audience visually and creatively in order to catch their attention.

Do you remember Zoom's Virtual Background Competition? In March during the start of a global pandemic, Zoom launched a viral marketing campaign that allowed users to share videos or pictures using Zoom's virtual background feature. If you participated in the Virtual Background Competition, you probably felt a sense of community and resilience in an unprecedented time.

The campaign was timely because of current events, and it also took into account the privacy of remote workers at home. It made what seemed a bleak future an exciting experience — and people looked forward to the monthly prizes and giveaways. Over 50, people participated in the competition.

The campaign helped spread Zoom awareness and even organic product evangelism when users would share the contest on social media.

Zoom's Virtual Background Competition showed that Zoom was relevant and aware of the times. You may think Zoom's success was the luck of the draw, but it wasn't the only online meeting software.

Skype had been around long before Zoom. The takeaway from Zoom's viral marketing campaign is that it can be achieved by any company as long as you stay on top of current events and anticipate new trends.

You can take a page from Zoom's book by planning a holiday challenge relevant to your industry or creating a marketing campaign that gets your audience to share on social media. If you want to maximize your sales, implement these tips — you might find that your brand is the one everyone is talking about.

There is no exact formula for making viral content. You can review what has worked in the past and try to recreate it. Ultimately, it's about creating great content and ensuring your ecommerce site performs at its best to handle the traffic from your next viral marketing campaign.

Check out managed WooCommerce hosting plans from Nexcess to get started today. Karmen Kendrick is a WordPress expert, marketing consultant, and a product marketing manager with a Bachelor of Business Administration degree from Georgia State University.

She is a product marketing manager for LearnDash , a top-ranked learning management software provider. With over five years of experience in the field, Karmen brings a wealth of knowledge and expertise to her role. Before joining LearnDash, Karmen worked as a service professional, offering WordPress web design and digital marketing consulting to various clients.

With a passion for helping businesses succeed online, Karmen is dedicated to driving growth and increasing revenues for her clients. Chat with us. Why Nexcess. Partner Programs. Contact Us. Sign in. May 08, By Karmen Kendrick. Sell your products online, worry-free Officially recommended by WooCommerce, our hosting is made for online businesses like yours.

Browse WooCommerce hosting plans. Get in touch with us. Related resources. Why choose Nexcess? Compare Nexcess to other managed hosts. They launched a search engine marketing SEM campaign to reach potential clients and highlight the benefits of using their platform.

Freelancer begins by conducting extensive keyword research to identify relevant search terms related to freelance services. Featured Article: Adaptation of Chatbots for Marketing: The New Buzz in A social media marketing campaign is considered a strategic effort to promote a brand, product, or service on social media platforms.

Consistently sharing engaging and relevant content can help brands to reach a larger audience and expand their reach. Sharing compelling content with clear call-to-actions can help brands to generate website traffic, increase visits, and potentially boost conversions and sales.

The company invited iPhone users worldwide to submit their best photos taken with an iPhone. They encouraged participants to share their photos on social media using the hashtag ShotoniPhone.

This campaign had over 6. A post shared by apple apple. User-Generated Content UGC Marketing Campaign A user-generated content UGC marketing campaign is a strategy that encourages customers or users to create and share content related to a brand or a product.

When customers create and share content about their experiences with a product or service, it helps build trust among potential customers.

You can say that this type of marketing actually demonstrates the real people who have positive interactions with the brand, making it more relatable and trustworthy. The campaign created a buzz, made everyone jump on the bandwagon, and made almost every Spotify user view their SpotifyWrapped list.

SpotifyWrapped spotifywrapped music pic. Email Marketing Campaign An email marketing campaign is a marketing strategy that involves sending commercial or promotional emails to the target audience. You can consider it as a direct and cost-effective way for brands to communicate with their audience, build relationships, and promote their products or services.

The main goal of an email marketing campaign is to provide an opportunity to establish and nurture relationships with customers.

Moreover, email campaigns play a crucial role in customer retention. As a brand, when you stay in touch with existing customers and offer exclusive offers, you encourage repeat purchases and strengthen customer loyalty.

The brand utilizes email marketing to promote an exclusive summer sale and entice customers to take advantage of a limited-time offer. Their email highlights specific summer-themed products that are on sale, enticing customers to explore and make purchases.

Public Relations Campaign A public relations PR campaign is a systematic process designed to shape public perception and influence opinions about any popular person, brand, product, or idea.

PR campaigns have mostly certain goals; for instance, some brands use such type of campaigns to drive more leads, draws attention to a specific cause, or launch a new product or update. Moreover, the campaign focuses on cultivating and maintaining relationships with various stakeholders, such as customers, investors, employees, media outlets, and the general public.

org marketing campaign example is for capturing attention to a specific cause. In , Ukraine was going through wars and ample uncertainties. So, Airbnb, a rental company, partnered with several international and regional non-profit organizations and secured housing for around , refugees.

This was one of the great initiatives from Airbnb, offering shelter and safety to millions of people. Featured Article: 20 Content Planning Tools to Organize Your Workflow in A product launch campaign is a planned and brand-coordinated effort to launch a new product or service.

It is basically a strategic marketing and communication effort designed to introduce a new product or service to the market. It includes a proper marketing plan that highlights the right messaging and aligned marketing strategy to attract existing and new customers.

Although a product marketing campaign has several goals, the major objective is to generate buzz and excitement around the new product. A brand can achieve this all through its teaser campaigns, sneak peeks, influencer marketing, or creating a sense of exclusivity.

Samsung partnered with popular boy band BTS and promoted their brand new foldable devices, which they unveiled in the biannual Galaxy event. This type of marketing campaign is basically the method of promoting products or services through word of mouth and referrals.

The primary goal of a referral marketing campaign is to generate new leads and customers through the endorsement of satisfied customers.

One highly successful marketing campaign example is from Shopify, a popular e-commerce platform. Shopify offers an incentive-based referral program called the Shopify Affiliate Program. The existing Shopify users can sign up to become affiliates and receive a unique referral link.

They are encouraged to share this link with others, such as friends, family, or fellow entrepreneurs who may be interested in starting an online store. Of course, you can consistently drive traffic to your website to engage a new customer and gain more leads. Partner Marketing Campaign A partner marketing campaign, also known as partnership marketing, is a collaboration between two brands or influencers.

The primary goal of a partner marketing campaign is to achieve mutual benefits and generate better results than what each brand can achieve individually. Both popular products agreed on the biggest activity hosted by Red Bull.

The campaign involved a famous stuntman Felix Baumgartner jumping off a helium balloon approx 24 miles above the Earth, and the shot was taken from Go Pro. The campaign broke the record as it was watched live by 8 million viewers. Hit the link below to watch "Space Jump" on redbull TV.

Conversational Marketing Campaign As the name suggests, conversational marketing is a type of marketing based on one interaction in real-time.

I know it may get a little difficult to understand; you can consider it a customer-centric or a dialog-driven approach to marketing. The major goal of this marketing campaign is to develop meaningful relationships and engagement with the loyal customer base.

The objective is to enhance customer satisfaction, build trust, and increase conversion rates by establishing a humanized and customer-centric approach to marketing.

One of the popular conversational marketing campaign examples is Calvin Klein. This renowned fashion brand has implemented a chatbot in its Conversational Marketing Campaign. So, if you have any queries about new products, order tracking, or even sales, the Calvin Klein Digital Assistant will help you.

The chatbot is trained like a human; it will give you a feel of a human conversation between you and the brand. We have often seen brands and influencers partnerships on TikTok and Instagram to promote their new products. Influencer marketing is basically a sort of social media marketing that uses product mentions and endorsements from influencers with a huge number of followers on social media platforms.

One major reason that makes influencer marketing do wonders is the high amount of trust these influencers have built up with their followers. She is considered the biggest superstar of TikTok, with Charlie partnered with Dunkin to promote their latest coffee. charlidamelio 17th bday means a present for you!!

charlidunkinremix dunkin. Video marketing is basically incorporating video formats to promote products and services. A Video Marketing Campaign aims to capture attention, convey a compelling message, and inspire viewers to take desired actions, such as purchasing, subscribing to a channel, or sharing the video with others.

Remember the iconic LG end-of-the-world job interview campaign? It is considered as one of the most highly successful video marketing campaign examples, with around 33 million. The brand decided to play a prank on the job seekers to promote their new LG TV series.

The campaign was successful because of the clever idea behind it. A successful marketing campaign results from careful planning, precise execution, and constant monitoring and optimization. The marketing campaign examples demonstrate how a well-crafted marketing campaign can help brands to achieve their goals and drive growth.

Resources for You TikTok Affiliate Marketing: Everything You Need to Know in How to Become Instagram Famous in Year in a Review — Annual Spotlight Yumna Hafeez I am a part of the ChampFam designated as a content writer who likes to write with a side of coffee.

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1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your: Sample marketing campaigns

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Sample marketing campaigns - Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

Marketing Guides. Marketing Campaign Examples An example would be The Duck campaign launched by the American Family Life Assurance Company in Use search to generate traffic to your website.

Receive information request from prospect via landing page form. Email the requested information. Call key prospects and customers as a second effort. Send an email to all confirmed attendees 3 days before the event. Send out a special email to your house list.

Best Case Neutral Case Worst Case You plan and execute your campaigns to hit specific goals. Marketing Campaign Planning Templates Free!

Detailed Guidance for Designing and Managing an Integrated Marketing Campaign. Our marketing planning and management app contains detailed guidance for you to determine: Campaign strategy Digital and traditional campaign media Target audience, offer and creative concepts Goals and metrics Budget and ROI projections Fulfillment planning Post-campaign measurement.

Toolkit Modules Brand Inspiration Brand Differentiation Brand Positioning Brand Architecture. Brand Audit Brand Strategy Implementation Brand Naming. Resources Books Marketing Guides Qlutch — Plans for Marketing About.

Connect LinkedIn Twitter Facebook Email. This section merely serves as a baseline list to give you an idea of what to watch. Focusing on vanity metrics like generated traffic, click-through rate, and impressions is tempting.

A bump in these areas is a good thing. Pro Tip: Bookmark this link to all the marketing metrics to watch. It's organized by marketing channel. You can quickly scan the list for new metrics to track.

The post-campaign stage determines your success just as much as the planning stage. Analyzing your campaign data can provide unique insight into your audience, marketing channels, and budget.

Insights will also inform future campaigns. Start by considering your campaign's initial SMART goal. Did you meet your target? If it did, great! For example, if your goal was to increase organic blog views by K, any bump in views would be considered successful.

A worthwhile campaign gives you an ROI proportionate to the time and energy you put into it. Sticking to that goal and calibrating your investment will ensure your campaign is worthwhile. When you analyze and apply your data, its value increases tenfold. The data helped you assess your campaign results.

Analyzing further gives you clarity on your audience, marketing methods, creative prowess, and more. In addition to meeting my goal of posts with UGC, the data I collect in the process also offers insights into who my audience is. I can understand when and how often they post on Instagram, what languages they use, and how they use my product.

Whether you collect lead information, pre-orders, social engagements, or offer downloads, your data can equip you to expand your marketing efforts as a whole. Pro tip: The campaign isn't over once you've pulled that final report.

Spend time with your team in a retrospective meeting. Ask yourselves questions like:. In , The Lip Bar celebrated its year anniversary. It also released a new product called "The Bawse Bundle.

In early February, the brand launched a multi-channel campaign, from website and social media to billboards.

The campaign is built around a story of resilience and perseverance, focusing on the CEO's negative experience on the show Shark Tank. It accomplishes multiple things through a single campaign: It gives the audience a peek into the brand's journey. It builds on that journey and beautifully connects it to a product.

Current customers share in this excitement because of the year anniversary. Plus, new customers will be drawn in by the CEO's personal story. In Q4 , Facebook announced the rebranding of its parent company. The new name, Meta, comes with its own marketing campaign that introduces the world to a new concept called the "metaverse.

The video posted to the new meta Instagram account showcases an alternate reality where people can interact in 3D. The idea of a Facebook rebrand had been speculated before the launch of the campaign, which piqued the public's interest.

That meant even if they didn't like the change, they would still be interested in seeing what happens next. Popeye's already hit the ball out of the park with its chicken sandwich marketing campaign.

Then it nailed it again with the Megan Thee Stallion Hottie Sauce collaboration. Arguably, Popeyes created one of the best chicken sandwiches on the fast-food market in At the same time, artist Megan Thee Stallion was becoming the hottest rapper in the industry.

So, it made sense that in , the two would join forces to debut a remix of the successful chicken sandwich. This campaign targeted the younger crowd with both just chicken sandwiches and merchandise.

Popeyes was able to tap into this segment of the market and increase sales while continuing to capitalize on its success. Plus, the campaign never came across as stale. General Mills ran a non-profit campaign called Good Goes Round via its Cheerios brand. This effort lobbied to raise enough money to fund one million meals.

The campaign featured its own landing page, video marketing assets, and hashtag GoodGoesRound. This separated the campaign from its parent brand and made it more shareable.

The company also paid to promote the "Good Goes Round" URL on Google, giving the campaign more visibility. You've probably seen a billboard with an amazing image that declares, "Shot on iPhone.

This campaign was unique. Apple launched its own Instagram account to share the ShotoniPhone content. The brand also collaborated with professional photographers and videographers. There were even official TV advertisements. The brand became synonymous with pixelated animations and low-quality production.

This inevitably had a negative effect on the way potential customers perceived the quality of service. In , the company changed its marketing campaign to target a more rational customer who appreciates a little humor.

Shaquille O'Neal became the face of the brand. He appeared in commercials alongside other notable celebrities, like Montell Jordan and Ernie Johnson. The General listened to its customers' opinions of the brand before moving forward with the new campaign and saw great success as a result.

The tone of the marketing campaign remained light-hearted but took a more mature approach to the humor. The key selling points of The General shine through. In the face of the COVID pandemic, travel companies such as Airbnb saw unprecedented losses in profit. How did the company respond?

It created a series of videos called "Made Possible by Hosts. Instead, it spotlights the hosts who accept customers in the first place. Campaigns set apart certain deliverables from general promotional efforts.

You can touch your audience in creative and exciting ways. Your audience is, after all, the lifeblood of your campaigns and company. Supercharge your marketing campaigns with this customizable template.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

The Ultimate Guide to Marketing Campaigns Learn how to plan, create, execute, and analyze a successful marketing campaign. Written by: Allie Decker.

FREE MARKETING CAMPAIGN PLANNING TEMPLATE Supercharge your marketing campaigns with this customizable template that helps you plan and organize your campaigns individually and annually. Download Now. What's a marketing campaign?

This is because a newly introduced product or service needs effective marketing communication to impact sales. It also requires cooperation between different departments to make sure every part of the user experience is covered. This kind of campaign should stem from your go-to market strategy.

But besides the typical process of bringing a product to the market, there are also agile methods often used by startups, such as a minimum viable product MVP.

Product launch campaigns tend to be costly and bloated with all kinds of tactics and channels that big money can buy. This famous product marketing campaign was designed to verify the value hypothesis of its MVP. To verify its MVP, Buffer used a landing page that explained the soon-to-be product and collected emails for a waiting list.

Afterward, it used the waiting list to gather feedback on what features to build. Sales promotion campaigns are short-term initiatives used to stimulate demand for a product or service. The goal of a sales promotion campaign is to increase sales. Think flash sales, limited-time offers, coupons, etc.

The idea is to decrease the friction of making a purchase price, shipping costs, etc. and speed up the decision process by creating a sense of urgency. As temporary discounts often bring fast results, it may be tempting for marketers to use these campaigns on many occasions.

An alternative to offering discounts is increasing the value of a product. For example, you can add more products to make a bundle, offer some freebies, or provide free shipping. It takes place in the U.

at the end of each year. That month, Toyota sold , vehicles about So they try to sell as many cars as possible before the cars lose their value. To solve this problem, Toyota has created a sort of a separate brand for discounted cars.

That way, customers are not just buying a discounted Toyota. Brand awareness campaigns highlight the brand and what it stands for to improve its recognizability among the target audience. Essentially, brand awareness campaigns are more subtle, often indirect ways that impact sales.

Price is not the only factor that motivates consumer behavior. Sometimes, we buy things because they make us feel good. Or perhaps the product makes us feel like we joined an elite club. Brands are these emotional and cognitive triggers that are used to evoke those various purchase factors.

And the more consumers are aware of a given brand, the more likely they are to recall it when shopping. A special kind of brand awareness campaigns are rebranding campaigns. These are introduced when a business wants to be identified with a different set of symbols logos, colors, sounds, etc.

and a different set of associations values, emotions, benefits, etc. Burger King Rebranding. Source: Think Marketing Magazine. Nobody promotes cold drinks in the cold season better than Coca-Cola.

The Coca-Cola Santa, the truck, the polar bears—these are the brand codes consumers have been exposed to for decades. Instead, it tries to find its way to our tables by introducing its brand. With their famous Christmas campaigns, Coca-Cola tries to create a mental association between the brand and the Christmas season.