Free product campaigns

Connect with like-minded founders and marketers to share advice on maximizing growth, retention, and sales. For years, brands have leveraged product seeding, or product gifting, as a way to drive brand awareness and sales in a cost-effective way. Product seeding, also known as product gifting, is when brands send free products to creators, affiliates or customers with the intention of building relationships or getting product feedback.

There is no obligation for the influencer to post. The goal of this commitment-free gift should be for creators to try your product and build a relationship. Brands that excel at product seeding strategically choose influential partners who will actually use and enjoy their product.

When you target creators who post genuine content, reviews, and comments about your brand, their communities will be more likely to engage with that content. Product seeding helps you build trustworthy relationships with influencers and consumers, but it can also be an affordable way to kickstart your influencer campaign.

Costs are limited to shipping and the product itself and the benefits typically outweigh the costs — especially when you consider the long-term impact these relationships can offer your brand.

Gifting a product to a creator can be the perfect first touchpoint to an authentic collaboration with your brand. It gives the influencer a chance to try your product before you enter a paid partnership with them.

It is in a brand's best interest to work with creators who genuinely like your products. Influencers who feel truly connected to your brand will spend more time and effort on their content and it sets the premise that you really care about working with people who are authentic, which audiences can pick up on.

You reach out and send them your best product: a new harness that promises to be sturdier and more comfortable than your competition.

You start the conversation by reaching out to tell them you love their content and think this would be perfect for Buddy. The more personal you make your message, the more likely they are to appreciate the gesture and agree to try it out.

Once you know they are happy with the product, you can open the conversation about a more long-term partnership where they post about your brand on a more regular cadence.

If it goes really well, you could offer to license their content to use it in your paid social campaigns or run an allowlisting campaign through their account.

You could offer them an affiliate code to generate commission on sales. The key to product seeding is to focus more on relationship building and less on transactions and obligations. Invest in the partners you already have. While there is no guarantee that a creator will post about the products you send, when they do, it will mean all the more.

Consumers can tell when an influencer is being paid to talk about something, as you know the Federal Trade Commission FTC requires that influencers clearly disclose sponsorships.

So consumers know that posts with ad or sponsored are being commissioned by a brand. However, if an influencer posts about a gifted product, the guidelines for seeding only require them to say the product was a gift. Consumers see that as more authentic, and they know the influencer actually loves and uses your product.

There are also plenty of other implicit factors that consumers can sense when a creator is genuinely excited about a product. Why not send free products to your highest value customers or most frequent buyers in exchange for reviews you can use on your website?

Reviews from people who genuinely love your brand will come off less like advertisements and more like a trusted recommendation, while also improving your relationship with customers who already love your brand.

Depending on the price point of your product, product seeding can be an affordable way to build brand awareness and accumulate brand fans. For example, imagine your brand sells candles. It costs advertisers anywhere from 40 to 70 cents per click on Instagram.

This is just for someone to click on your ad, and we all know that buyers need multiple touchpoints before they make a purchase decision.

Alternatively, if you have a high price point product like furniture, you can gift the product in partnership with customers, affiliates, creators or influencers in exchange for content like Outer did.

Whether you pay an influencer does weigh up against the cost of your product - so that needs to be considered. Plus, the content influencers create can save time for your internal content creation team. If done right, product seeding can be a powerful tactic in influence based marketing strategies.

However, there are certain things to consider to weigh up whether it is right for your brand. Take SKINN Cosmetics , for example.

Tell them your story, why you like to work with them, and how it can benefit both parties. When you contact an influencer, be very specific about your partnership. Tell him or her how this partnership can benefit both parties. Influencer marketing is the most effective way to establish a solid online presence for your brand.

Influencers can create content through which their audience gets to know more about your brand, who you are, what you stand for, and the products you offer. The influencers have already done that job for you. And by partnering up with them, you will be leveraging their influence on social media platforms.

Talk with your influencer and lay out the groundwork so that he or she can understand how both parties can be influential for your brand. As a result, their audience base will keep on increasing and at the same time, your brand will solidify its online presence.

You can give free samples to your unpaid influencers as a form of compensation. This type of product exchange can encourage them to post about your brand on their social media pages. But before you do that, discuss the terms of exchange with your influencers and work out a deal that is beneficial for both parties.

Does a monthly product exchange work for both of you? Or will a one-time exchange suffice? Find out which one works for both you and your influencers. While offering them free samples of your products, instruct your influencers on how to promote them in ways that fit their social media pages and benefit your business at the same time.

In that way, you are not only spreading words about your brand but also providing your influencer an opportunity to become more influential on social media platforms.

Another way you can work out an unpaid promotional campaign is by making a product review arrangement. Although this also requires a product exchange, it will give you more control over how the content is created. However, in the case of the second product exchange strategy, your influencer will be reviewing the product you sent over, talking about its features and drawbacks.

In case your products cost a lot and you are not willing to give any away, you can offer a good discount to your influencers. Let them know, if they are willing to post about the product on their social media accounts, they can get the product at a lower price.

You have to make the offer worthy of their time and effort. And as you are trying to create an unpaid campaign, you have to attract influencers with lucrative offers.

When reaching out to influencers, focus on building a good relationship with them. Rather, share your thoughts on their contents and what you love about them. I will also recommend you to reference content such as a podcast or post that you liked and how that led you to contact the influencer.

Keep your pitch simple and clear. Let them know who you are and what you do. And it is always a bad idea to pitch your product to an influencer in your initial contact. If someone is interested in your brand, they will express their desire to work with you.

Also, be very specific about how much work your influencer will need to do. If possible, help them out by providing instructions, sample images, and content that they can use. If you make things easier for your influencers, they will be more eager to work with you.

Here, you will be providing affiliate links to your affiliates. They will post these links on their social media page so that their audience can purchase the product using these links.

For each successful sale, affiliates will receive a small percentage of the purchase price. You can make influencers your affiliates. And this will encourage them to promote your products aggressively.

By doing so, you will be giving up a small percentage of your profit. And this will ultimately increase your revenue. First of all, find someone whose niche matches your brand. Check the engagement rate of these influencers and perform influencer analysis. Also, avoid people who will promote anything they get their hands on.

If you do everything right, you will have no trouble finding the right influencer for your business. Working with the right influence can do wonders for your business. But finding the right one can be quite a daunting task.

They are:. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services.

These types of influencer marketing campaigns are used to help increase engagement and promote brands. Giveaways are effective for micro- influencer marketing campaigns because they tend to have a more engaged audience.

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Sponsored posts are disclosed by a hashtag like ad or brandpartner, or a paid promotion label that appears on-screen to let followers know the creator is being paid for the content. Get inspired with these seven examples of influencer marketing campaigns.

These partnerships capture the magic that happens when businesses find and partner with the right influencers for their marketing campaigns:. Influencer trips are staples within the beauty industry.

Topicals is the first beauty brand to host a fully BIPOC sponsored brand trip and feature smaller creators. The skincare brand invited a diverse group of 18 influencers including reality television star Dami Hope , esthetician Sean Garrette and lifestyle creator Ishini Weerasinghe.

Several had never been to a brand trip before. The influencer trip resulted in 3 million impressions and an increase of 5, followers across TikTok and Instagram, according to Topicals. Topicals featured influencers on their brand account, but the guests also posted daily content on their Instagram Stories.

Recaps were also posted on TikTok. The campaign used the tags TopicalsTakesBermuda and TopicalsTurns3 to mark content. The key takeaway: Inclusive, diverse partnerships combined with a content strategy that centers authenticity can lead to significant follower growth and increased engagement.

Learning these will help you to launch marketing campaigns to increase your company's success. Here's How To Get Influencers To Promote Your Products For Free Product seeding is an effective way to grow your brand when done right - learn how you can run product seeding campaigns on Aspire Step 1: Determine your objective · Step 2: Set Campaign as Public or Private · Step 3: Define Your Target Audience · Step 4: Campaign Requirements · Step 5

Influencer Gifting and Product Seeding: How to Get it Right

Free product campaigns - Types of free advertising · 1. Content marketing · 2. Social media marketing · 3. Email marketing · 4. Search engine optimization (SEO) marketing · 5. Word-of-mouth Learning these will help you to launch marketing campaigns to increase your company's success. Here's How To Get Influencers To Promote Your Products For Free Product seeding is an effective way to grow your brand when done right - learn how you can run product seeding campaigns on Aspire Step 1: Determine your objective · Step 2: Set Campaign as Public or Private · Step 3: Define Your Target Audience · Step 4: Campaign Requirements · Step 5

The brand gifted its products to celebrities, including Kris Jenner, Rosie Huntington-Whiteley , and Naomi Campbell. Touchland's strategy worked wonders because they didn't send their products to any random celebrity. With Naomi Campbell's airplane sanitizing routine going viral a couple of years ago, Touchland's luxury hand sanitizers were exactly her type of product.

In addition to these mega-celebrities, the brand targeted nano and micro-influencers who do hair and makeup and work directly with celebrities — reaching a wider and more diverse audience. The brand has grown through word-of-mouth and had 34, people on its waitlist at one point.

The campaign focused highly on delivering a personalized experience with a great unboxing experience. Touchland's strategy has always been to reach out to influencers, educate them about the brand, and hope they like the product enough to share it with others.

Since it's not a paid strategy, use custom branded boxes to inform the recipients of your brand and include a personalized card with one to two lines about who your company is, what you create, and the values you stand for.

One way to ensure you are on the right path is by asking yourself, "Are the influencer's audiences interested in seeing products like mine? You can use an influencer discovery tool — like Modash — to find influencers with the right target audience.

With additional filters like engagement rate, follower count, etc. Animalhouse Fitness is a health and fitness-based company that develops innovative products to help athletes and health enthusiasts achieve their goals.

When launching its product MonkeyFeet , the brand invested in building meaningful relationships with influencers. The campaign goals were to create hype and awareness around the new product launch and to get the product in front of the target audience.

Noah J. Richter shared the flexibility of using MonkeyFeet with his The brand incorporated user-generated content into its ads and increased brand awareness and sales through it. One of the influencers, Ben Patrick, shared the product which eventually caught the eye of Joe Rogen.

MonkeyFeet was mentioned four times on the Joe Rogan Experience — a podcast with an audience of around 11 million people worldwide. Overall, influencers posted about MonkeyFeet, and about posts images and videos were shared.

With free products to relevant influencers, you can get user-generated content that you can use in your marketing ads, social media posts, and other collateral. Bobbie, an American organic baby formula company, collaborated with model Ashley Graham for the "Your Best is Best" campaign.

The campaign focused on expanding and normalizing the conversation about how parents choose to feed their babies. The campaign shared Ashely's personal story with her twin boys through warm and passion-filled content pieces.

One of the most powerful campaign images was placed on billboards in New York and Los Angeles and showed her feeding one twin a bottle and the other her breast at the same time. The campaign helped parents feel seen through the billboards and promotional content on Ashely's and Bobbie's socials.

The campaign video on Ashley Graham's Instagram received over 5. The campaign "Your Best is Best" was a huge success because it felt relatable to millions worldwide. The topic of formula milk is stigmatizing, and mothers feel ashamed admitting they have to rely on formula to feed their babies.

This campaign started the conversation around doing your best and reassured parents that how they choose to feed their babies is the best way.

Honey, a coupon browser extension, has built a solid social media presence through influencer marketing, especially on YouTube. In , Honey worked with 56 influencers and sponsored 63 videos. Influencers had their own "Join Honey" link for the viewers to click and join for free.

Honey also stood out by strategically integrating their ~60 seconds ads in the influencers' videos — rather than at the beginning or end. Look at this video by Mr. Honey collaborated with top YouTube influencers such as The Ace Family Their best performing sponsored video was with PewDiePie in September , which attracted 59 million view s.

HelloFresh, a home-delivery meal kit subscription service, has heavily relied on collaborating with celebrities and macro-influencers to get their brand in front of their target audience. The Refresh with HelloFresh campaign won the Influencer Marketing Awards for Best Food and Drink Campaign.

It was launched in , and the face of the campaign was Davina McCall. HelloFresh worked with 15 micro-influencers to particip ate in a day challenge to cook healthy meals from scratch and try out various HelloFresh recipes.

The influencers posted a series of cooking videos and photos throughout the three-week campaign with the tag RefreshWithHelloFresh. Jenna , a lifestyle blogger and mom of three, shared her experience with HelloFresh and encouraged her followers to try it out using her exclusive discount code.

With influencer posts , the campaign generated 5. The branded hashtag HelloFreshPics has generated over , Instagram posts. Make a note of the pain points of your target audience making healthy food in a short time and revolve the campaign around solving that pain point.

Daniel Wellington employed influencer marketing before it was a thing. In , with the launch of Instagram, the brand started reaching out to influencers and gifting them watches. The company reached out to everyone with an engaged audience — from models to artists and painters.

Paula , a Warsaw-based content creator, shared her love for Daniel Wellington with her DW also doubled down on UGC campaigns which became so popular that influencers started buying watches and posting with DWPickOfTheDay to get featured on the brand's official profile.

The brand featured user-generated content on its website to show authentic images from customers. When sending out influencer gifts, there's often no guarantee unless you signed a contract of who will post, and who won't. Even if some creators reply to tell you, it's still a pain to track.

Calvin Klein has been one of the pioneers of influencer marketing. For the MyCalvins campaign in , the brand collaborated with Justin Bieber. The campaign MyCalvins was launched through a YouTube video ; since then, it has garnered over 10 million views.

The video description encouraged the audience to share their journey of self-expression by displaying their own fit with the hashtag MyCalvins. After the campaign, the brand also released a micro website where the best user-generated content is recognized and showcased.

In the year after the campaign, MyCalvins increased the company's Facebook followers by 2. Come up with creative ways to engage your audience so they can also participate in the campaign.

Supercell, a mobile games developer, doubled down on influencer marketing for the launch of their game Brawl Stars. For the campaign, they collaborated with 10 YouTube mobile influencers and gamers.

The goal of the campaign was to increase registrations before the game launch. Brawl Stars posted one image on social media to increase curiosity without any explanation or caption. Suddenly, everyone started talking about it — prompting social posts, memes, conspiracy theory videos, online petitions, and a trending hashtag DontKillBrawlStars.

The campaign involved hosting a series of pre-launch gameplay live streaming videos on YouTube. Instead of collaborating with popular gaming influencers with millions of subscribers, they focused on micro-influencers who were already playing Supercell's other games.

They amplified the event, earning thousands of shares and engagement for Brawl Stars. It will help land your product in front of more people and get your audience to notice the hype around it.

Before collaborating with an influencer, analyze their profile, followers' demographics, and engagement rate through Modash's influencer analytics platform. The Balvenie, a whiskey brand, collaborated with Questlove for the "Quest for Craft" YouTube series.

The campaign's priority was to drive awareness for the Single Malt Scotch Whiskey as the most handcrafted whiskey. The campaign targets aspiring makers and creators who want to focus on personal and cultural development.

With Questlove's creativity, the "Quest for Craft" digital series explores the human attributes of those on the never-ending journey of taking something from great to exceptional.

The series is in its second season now and continues collaborating with people like Fran Lebowitz, Kenan Thomspon, and Patti Smith, among others. The Balvenie vision is to be the leading discerning luxury single malt.

With this campaign, the company wanted to present itself as the ultimate craftsman in everything they do. The digital series Quest for Craft highlights humans' need for new perspectives and really hits it home for the audience looking to explore the blend of creativity, passion, and perfection.

National Geographic partnered with Microsoft to launch the "Make What's Next" campaign focusing on girls' interest and involvement in science, technology, engineering, and math STEM. The campaign combined Microsoft's technology leadership with National Geographic's world-renowned female explorers and photographers through a mix of Facebook LIVE, in-person events, and other inspirational content.

The MakeWhatsNext partnership kicked off on International Women's Day with 30 photos on five of National Geographic's Instagram channels and ten posts across four of National Geographic's Facebook channels.

The images featured these prominent female explorers in action with inspirational messages and an invitation to join them at the upcoming free workshops in Microsoft Stores across the U. Overall, the campaign garnered over M social and digital impressions on National Geographic distribution channels, 4M social engagements , and 6.

On launch day, the International Women's Day social takeover yielded 67M social impressions, over 3. Nearly girls attended six MakeWhatsNext workshops in Microsoft locations across the U. The live-stream explorer feed reached a potential audience of 90M followers and had K organic live-stream views and 2.

The campaign MakeWhatsNext was a massive success as it connected girls to real-life stories and experts. It also helped elevate the importance of learning, pursuing, and staying in STEM careers. Collaborating with expert women and highlighting their stories helped Microsoft's brand sentiment.

We have covered 14 influencer marketing campaigns — each different in its execution, collaboration, and results.

But before you go, remember to focus on building long-term partnerships with influencers and content creators.

Carefully gauge the influencers and their audience before you develop a relationship with them. And keep measuring the progress of your influencer marketing campaigns.

Modash helps discover the most relevant influencers for your brand, analyze their profiles and audience, and monitor performance. Ready to give it a spin? Sign up for a day free trial today! Our Data Careers Updates Login.

Influencer Discovery. Find targeted influencers who reach your customers effectively, in seconds. How do you choose which products to offer your influencers? How do the logistics of sending out products to 50 or influencers work? Find out how influencer gifting can be made simple and save you a ton of time on what used to be a very labor-intensive aspect of running an influencer marketing campaign.

You can use an influencer search tool such as the one offered by Upfluence that uses filters to search a large influencer database to find creators who best match your brand and campaign. Another option is to connect your online store to your influencer platform and search your customer database for influencers.

Upfluence can connect to your CMS using native integrations with Shopify , WooCommerce , Klaviyo , and Zapier to analyze social reach and purchase data to identify influential customers for you to activate in your campaigns.

Plus, with insights into the type of products they order, and how often, you know that gifting them with your product will be a great incentive for them to create content for your brand! Which products you want to send out to your influencers will depend on your campaign goals.

Perhaps you have a new line of products you want to promote? Using insights about which products your influencers already love will help you decide which products to offer as compensation for your campaign. If you want to promote your winter line of coats, include several different styles and colors in your product list then let your creators choose which is the most appealing.

They know their own style, and what type of products and price range will resonate most with their audience. Taking this approach and importing products allows you to ditch the spreadsheets and manage product shipping from within one dashboard, saving you valuable time and energy!

As you begin to scale your influencer marketing efforts there comes a time when managing product orders and shipping manually becomes too time-consuming and confusing! Brands should look for a solution where important order and shipping information is collected automatically which minimizes time spent on manual data import and boosts efficiency.

Once an influencer has made their product selection, marketers need to react quickly to send out products in a timely fashion so content creation can begin. The last thing you need is a bottleneck that stops your campaign from the beginning.

The orders will appear in your connected CMS and the process of fulfillment and shipping will follow.

One-click-order improves influencer marketing efficiency and frees up time to focus on other tasks. Once your influencers have received their products, content creation can begin!

Set out clearly what kind of campaign it is, for example, an unboxing, a how-to, a giveaway, or a promo code campaign.

An ideal influencer brief provides guidance and expectations while allowing your influencers to express their creativity and unique style! After all, creators are social media experts and know how best to engage their audience. With your products in their hands, influencers can create authentic content based on their real experience of using your products.

This means creators can share their genuine opinions and enthusiasm about using your products in a way that convinces their audience to try out your brand. People are far more likely to trust recommendations from influencers when they are genuine fans of a brand and are really using their products in their everyday life.

Product seeding or influencer gifting is therefore a surefire way to kickstart authentic content and social proof which will drive more sales for your brand.

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Platform Integrations Pricing Why Upfluence Resources Get Started Log In Menu. USE CASES. E-Commerce: Sell more. Get native integration with your CMS. Affiliate Management Software. Launch affiliation campaigns in minutes. Manage client campaigns. Manage creator marketing for your clients. Find Influencers.

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The Häagen-Dazs Open Container campaign Sample Sampling Parties caampaigns These include:. Low-cost dining promotions they have achieved remarkable results through their promotional campaignss. These Free product campaigns of influencer marketing campaigns are used to help increase engagement and promote brands. It does this by offering software to help brands collect ratings and reviews, create live shopping experiences, create consumer videos and, of course, manage influencer marketing campaigns.

For these types of influencer content (popular across many channels but especially on YouTube and TikTok), brands send influencers free products Learning these will help you to launch marketing campaigns to increase your company's success. Here's How To Get Influencers To Promote Your Products For Free To get free home products, login to boking.info and apply for the home products you want. Once your approved, brands ship you the free products to review: Free product campaigns





















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