Share your product experiences

The Content Experience Reflects the Product Customers assume that what they see and hear in the content experience will continue to the product experience. The Content Experience Can Overrule the Product Experience Content can often broadcast and create idealistic images of what the actual product experience will be like.

Tiled Can Help Tiled can help you design your brand experience to be truly memorable. Topics Customer Content. You may also like Sales 5 reasons your sales presentations need to be interactive experiences. Sales The Secret to Successful Customer Proposals.

Sales Meet the Tiled Score. Marketing The importance of personalization in an impersonal world…. Marketing Four things to consider when creating content that drives action. Marketing How to Develop a Customer Experience Strategy That Encourages Interaction.

Design UX Design for Microapps. HR Do You Need to Worry About the Employee Experience Gap? HR Why Design Matters in Employee Journey Mapping. HR Microapps As Digital Employee Experience Software.

Tiled What is a Microapp? Tiled A Peek into Peaks. Tiled We Won an HR Tech Award! How do you create a Shareable customer experience? Sharing is often done via social media, but it can also mean telling friends, family, and colleagues in person, on the phone, or via email.

WISER stands for Witty , Immersive , Shareable, Extraordinary , and Responsive , and it represents the core components of experiences that customers want to talk about. According to marketing consultancy IMPACT, 75 percent of people do not believe brand advertising, but 92 percent believe brand recommendations from a friend.

Yet most companies spend infinitely more of their marketing budget on paid advertising than on customer experience. Customer experience includes every single interaction a customer has with a brand, so brands must consider how every experience looks when shared.

This can range from digital imagery in an advertisement to almost any element of a physical experience. Consider the two coffee mugs above.

One is a plain white mug, situated next to a white notebook. Register now. Product experience PX A subset of user experience that focuses on the customer journey within an application. Table of Contents What is product experience? How does product experience differ from user experience?

Why does product experience matter? Where can I learn more about product experience? What is product experience? To course-correct, product managers can frame and measure the product experience across five user lifecycle objectives with coinciding actions: Onboarding new users: Focus on customer readiness and engagement.

Automate walkthroughs and in-app guides, targeting personalized messages based on usage and feedback. Driving product adoption: Design segmented customer journeys.

4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider

Product experience (PX)

Share your product experiences - 3 Be honest and humble 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider

On the brand side, you will also be able to track the effectiveness of these referral links. This allows you to determine how much of an impact word-of-mouth marketing and referrals are having on your business.

Having detailed data can help inform your approach to marketing strategy and advertising spend as well as the incentives you are offering within product sharing. The power to share specific products drives increased engagement by enabling customers to further personalize the referral experience.

In addition to sharing specific products with friends in mind, a brand advocate could also go the route of sharing specific products that they themselves have purchased, enjoyed, and would recommend.

The flexibility and ease of use of product sharing make it extremely effective. This system also allows brand advocates to integrate product sharing into their social media strategy if they so choose.

As they highlight products that they love and would recommend, they can leverage the referral link that clicks through directly to the product for members of their audience who might be interested in purchasing it and receiving a discount in the process. The key to success here is for brand advocates to only highlight products that they really believe in and that they know will resonate with their audience: they can choose high margin products, most popular products, etc.

Brands can also share "galleries" or "collections" of products - great for artwork or new product line launches. The product sharing feature can be integrated and accessed on any product page by integrating a snippet of code from Talkable into the back-end of your website.

Once the call-to-action button has been clicked, the customer can choose to share the product by a variety of methods, including email, direct link, social media, or text messages. Friends who click the shared product link will see a product-branded Talkable claim page that leads directly to that particular product offer.

After entering their information, friends will be sent right to the product details page where they will see a referral code. These referral codes can be used to provide a discount on any product, or restricted to that particular shared product.

Check out the demo of our product sharing feature in action here. We provide copy and paste instructions for both Shopify and Magento to help simplify the integration of product sharing for you. That being said, if you use a different eCommerce solution, this should still be relatively easy to integrate.

The first step to integrating product sharing is to pull and pass Talkable product data on every product page. Required properties within this data include the product SKU a unique product identifier and a URL to the specific product.

If you need any assistance, a Customer Success Manager can help you with technical instructions and help you get your eCommerce presence fully integrated with product sharing.

This is an effective approach to bringing new customers into your product ecosystem and increasing sales and revenue consistently. Product sharing also has great potential to provide value for existing brand advocates and to expand your network of such passionate customers.

By utilizing personalized recommendations from trustworthy sources, your products have the best chance to get in front of the people who have an existing interest in what you are offering. This includes ensuring that products are high quality, correctly sized, and well-packaged to arrive in perfect condition.

By taking these steps, you can help to reduce the number of returns and create satisfied customers. REVENUE Low revenue is often due to a bad product experience. This can happen for a number of reasons, such as poor-quality products, lack of variety, or lousy customer service. Whatever the reason, it's important to take steps to improve the product experience so that you can boost sales and revenues.

Start by evaluating what customers don't like about your products and make changes accordingly. Then, focus on providing a better overall experience by offering more choices, better service, and more value. By making these improvements, you'll be able to increase sales and bring in more revenue.

Create and deliver Consistent and Personable Product Information. Product information should be consistent across all channels, both online and offline. This means that the same product information should be provided to customers, whether they are viewing your website, speaking to customer service, or reading a printed brochure.

In addition to being consistent, product information should also be concise and easy to understand. Customers should be able to find the information they need without feeling overwhelmed quickly. Finally, product information should be delivered in a friendly and personable manner.

This will help build trust with customers and ensure that they have a positive experience with your brand. Also read- Manage Personalized Experiences with Pimcore PIM.

Any successful business understands the importance of providing a great customer experience. But what does that entail? One helpful way to think about it is the customer journey. It is the path a customer takes from initial awareness of your product all the way through to purchase and hopefully loyal advocacy.

By visualizing the customer journey, you can better understand where there might be opportunities or pain issues that need to be addressed. Of course, every customer is different, so there is no single customer journey that will apply to everyone.

But there are some typical stages that most journeys will go through, including awareness, interest, evaluation, and purchase. By understanding how your customers move through each stage, you can start identifying areas where you can improve the experience.

For example, do they need more information at the awareness stage? Are they getting confused or frustrated during the evaluation stage? Answering these questions can help you make adjustments that will result in a better overall experience for your customers.

Also read- How a PIM Platform Can Solve Next-Gen Customer Experience Challenges in Digital Commerce. Digital experiences are the result of a collective effort.

Therefore, we must bring together the right mix of skills and knowledge to deliver them successfully. This includes designers, developers, content creators, and product managers. Each team member brings a unique perspective to the table and their skills and knowledge to the project.

All of these team members need to work together to create a digital experience that is both useful and engaging. Without all these team members working together, it would be impossible to deliver a successful digital experience. Thankfully, many tools and technologies help us to collaborate effectively.

For example, project management tools enable us to track progress and keep everyone on the same page. Version control systems allow us to manage changes and ensure that everyone is working with the most up-to-date version of the project.

And collaboration tools help us to share ideas and work together in real time. Using these tools, we can ensure that everyone can contribute their skills and knowledge to the project and that we are delivering the best digital experience for our users. Personalize to Make Shopping Moments Meaningful.

Retailers have traditionally viewed personalization as something primarily to help them with tasks such as targeting customers better. However, with the rise of big data, organizations must increasingly prioritize using data to improve the personalized shopper experience.

This personalization of the shopper's experience will, in turn, lead to increased monetization. Big data allows organizations to gather large amounts of information on their customers. Using this data, organizations can apply context, data, and information about individual customers in real-time to meet their personalized marketing, sales, digital commerce, and customer service preferences.

As a result, organizations can increase customer loyalty and satisfaction by making shopping moments more significant. In turn, this will lead to increased sales and revenue. Therefore, organizations need to view personalization not just as a way to improve the experience but also as a way to make every shopping moment more enjoyable and meaningful.

Unified Retail Commerce URC is a customer-centric business strategy in which retailers offer customers a consistent and seamless shopping experience across all channels, including physical stores, eCommerce websites, and mobile apps. Unified Retail Commerce requires retailers to have a robust omnichannel platform that provides a single view of the customer and inventory and the ability to place orders and track shipments regardless of how or where the customer initiates the purchase.

While many retailers have been slow to adopt URC, those are reaping the benefits of increased sales, higher customer satisfaction, and improved operational efficiencies.

In today's competitive retail landscape, any advantage that can be gained by implementing Unified Retail Commerce should be considered. By offering their customers a unified experience, retailers can stay ahead of the curve and keep their customers returning for more.

Optimizing product content helps create a better customer experience, leading to increased sales and customer loyalty. By keeping product content fresh and up-to-date, customers are more likely to have a positive experience with the product, which can translate into repeat business and referrals.

In addition, optimizing product content can help search engines find your product more efficiently, leading to increased traffic and sales. Therefore, it is crucial to keep optimizing product content regularly to ensure a positive product experience for customers.

Many businesses view customer feedback as a necessary evil. It's seen as something that takes time and resources and often doesn't yield many tangible results.

However, customer feedback can be a precious tool if leveraged correctly. First, it's important to see feedback as an opportunity to improve the product experience for your customers.

By listening to what they have to say, you can gain invaluable insights into how they use your product and what areas need improvement. Additionally, customer feedback can help build trust and loyalty among your customer-base. Showing that you care about their experience and are willing to make changes based on their input will go a long way toward fostering a positive relationship.

Finally, don't forget that feedback is also a form of marketing. Good reviews and testimonials can help attract new customers and boost sales. So, while it may be tempting to view customer feedback as a nuisance, it's worth taking the time to see it as the valuable asset it truly is.

To draw shoppers back into physical stores, many retailers are turning to retailtainment - the combination of retail and entertainment. By offering product experiences that are unique and engaging, retailers are hoping to create an environment that will encourage shoppers to stay longer and spend more.

Retailers incorporate entertainment into their product offerings in a few different ways. One common approach is hosting events or workshops that allow shoppers to interact with products hands-only. This can be anything from a cooking class at a kitchenware store to a flower arrangement workshop at a florist.

Retailers also partner with local businesses to offer product sampling or demonstration opportunities. For example, a furniture store might partner with an interior design service to offer in-store consultations.

By providing these retailtainment experiences, retailers hope to create an enjoyable shopping experience that will keep customers returning for more. A Product Experience Management PXM platform can help you create targeted, contextual, and emotionally engaging product communication.

By using a combination of features and advanced technologies that facilitate not only the onboarding, enrichment, and management of data, but one that can also help you create targeted, contextual, and emotionally engaging product communication.

A PXM tool can help to create efficiencies in your product communications by allowing you to quickly target your audience, personalize your messages, and track engagement.

Additionally, PXM tools can help you create a more seamless customer communication experience by integrating your existing systems and processes.

Ultimately, a PXM tool can help you to improve customer satisfaction and loyalty by creating targeted, contextual, and emotionally engaging product communication. With a PIM, you can collect, maintain and distribute accurate, complete, and consistent product information across all channels.

Master Data Management MDM — A MDM solution allows you to accelerate business processes by connecting all data in your product information supply chain. It also helps you ensure improved data quality and security, create a single source of truth, and control versions with more excellent data governance.

PXM — The ideal choice for product experience management, a PXM platform enables you to improve your buying experience through the timely delivery of personalized product experiences across channels.

To compete in the next era, retailers must maintain new and extended ways to engage with consumers through unique, immersive product experiences.

And they should strategically invest in product experience improvement capabilities with relevant tools and technologies that attune with buyer behavior and identify relevant intent to open new revenue streams and enhance brand loyalty.

We will use your personal data solely to process your request. For a better-localized experience, we might share your data with certified solution partners in your geographical region. Read our privacy policy. What is Pimcore? Why Open Source? Enterprise Extensions. More Enterprise Extensions.

Browse all Case Studies Best of Pimcore Featured Customers View by Number of Products Customer Advocacy Program. Partner Program Overview Find Solution Partner Find Technology Partner. Loving Pimcore? Become Solution Partner Become Technology Partner Partner Portal Login. Pimcore Knowledge. Documentation Download Community Edition Roadmap GitHub Academy Release Notes.

Ask Customers to Share Their Experiences · Reviews on local sites like Yelp · Posting text reviews with a star rating on Facebook · Leaving reviews 3 Be honest and humble In short, product experience describes what your users are feeling when they're interacting with your product. What affects the quality of PX?: Share your product experiences

Shage into product Sjare to find common Shars points, like pages with high Affordable food vouchers rates, low-converting pages, and features Affordable food packages low usage. And as we move into a post-pandemic Share your product experiences, these new habits will likely stick around. There's no denying that the pandemic experiencces had a profound effect on the way we shop. Product managers face a steady stream of situations they must learn to deal with that are outside their direct control Your customers are able to try your product before making the decision of paying for it and are far from committed to keep using it if something goes under their expectations. And while people often make their own decisions about how to spend their time, choices made by companies affect these decisions as well. We also use third-party cookies that help us analyze and understand how you use this website. And this is inextricably connected with goals and causation. It is a key indicator of how successful your product is with users and helps inform decisions around the user experience. Keep in mind that not every piece of data is relevant, so you should be careful to look for the proper insights that can drive your product enhancement. Request your demo today to see how Tiled can help improve your content experience. In-app help and support should be available from within the product. Another type of valuable feedback comes from quantitative customer engagement metrics such as conversion rate or bounce rate. 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider Product sharing encourages word-of-mouth sales by incentivizing customers to share a specific product, rather than just linking to the brand Product experience is the impression that users get when interacting with your product. It's not just about what the product does but how it 6 Here's what else to consider 1 Find your audience. Before you start sharing your experience, you need to identify who you want to reach and what value you can offer them 2 Be clear and concise 3 Be honest and humble Share your product experiences
Answering these questions can help Share your product experiences make adjustments that youd Affordable food packages Sahre a better experences experience for your Online flash deal sites. The real value, Shate course, experiiences from implementing those learnings in your product roadmap. Conclusion These ideas may seem targeted toward consumer products, but they can work for any small business owner whether its service related, food, or retail. Any successful business understands the importance of providing a great customer experience. Sales The Secret to Successful Customer Proposals. Build Communities of Practice We have found success building a community of practice among our customers. Why is Product Experience Important? Inevitably, those community of practice discussions lead to new discussions for our organization and opportunities to partner. Over businesses run their websites on Shopify. How do you create a Shareable customer experience? Quick access to reports, guides, courses, books, webinars, checklists, templates, and more. Inspire Them to Share Image via 88studio. 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider How do you share a customer's experience with your business? The best way to go about this is to ask the customers to share it themselves 6 Here's what else to consider 2 Be clear and concise 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider Share your product experiences
Abraham KhoureisAuto product samples. fresh off youf press What's Sharee Affordable food packages for Affordable food packages Recap. How Mixpanel Affordable food packages customer retention and satisfaction with Chameleon. After spotting loads of rage clicks, the team created bigger, clickable tiles, allowing users to get the necessary information with just one click. Intercom : educational resources that serve people before they become customers, e. Thankfully, many tools and technologies help us to collaborate effectively. In-app UX patterns included on all plans. On the brand side, you will also be able to track the effectiveness of these referral links. To understand real user behaviors and determine what is causing poor user engagement, you need to turn to session recordings. Product information should be consistent across all channels, both online and offline. Functional functional. Personalize your data for maximum effectiveness and visibility. Thankfully, many tools and technologies help us to collaborate effectively. Lean sharply toward visual content whenever possible; 4x as many consumers prefer to watch video over reading about products and brands. 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider Another way to engage with customers who share brand experiences is by showcasing their content! You can add a photostream of customer-generated 5 Be consistent and relevant “Product experience is how your consumers perceive your product, based on all the interactions they have with it. PX includes aesthetics, evoked emotions, and Ask Customers to Share Their Experiences · Reviews on local sites like Yelp · Posting text reviews with a star rating on Facebook · Leaving reviews Product experience is a subset of the entire user experience. It focuses on the entirety of the customer journey that takes place within the product itself How do you share a customer's experience with your business? The best way to go about this is to ask the customers to share it themselves Share your product experiences
Free samples of household cleaning merchandise our yur policy. The cookie is set by GDPR cookie Affordable kitchenware to record the user Affordable kitchenware for the cookies in experiencess category "Functional". Experienes, what does product Shafe actually mean? To wxperiences answers to these questions, dive into quantitative insights like drop-off points after signing up and layer them with qualitative insights like session recordings and feedback. Whenever they spot a bug or a UX issue, they send a request to the appropriate team and attach a link to the session recording in Smartlook. What's New. Receive premium content, such as white papers, insights, and more. Use Live User Groups We have long believed in the power of live user groups. Premium Subscription. Pioneering the Future of Product Experiences with AI Discover the nuanced challenges in content generation and recommendation engines as we highlight the importance of quality product information inputs What steps do they take? The customer journey has the ability to make or break the product experience. 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider 2 Be clear and concise Some consumer experiences are best when they're solo — but new research shows that people will forgo a high-quality experience in order to 6 Here's what else to consider “Make your products shareable,” advises messaging platform Podium. “This is one of the best marketing strategies because nothing is more personal than a friend These 5 product experience examples show how successful companies create an excellent product experience and keep their customers coming The first impression a customer has about your brand can share a wealth of information about the brand's persona and the quality of the product Share your product experiences

Share your product experiences - 3 Be honest and humble 4 Be engaging and interactive 5 Be consistent and relevant 6 Here's what else to consider

Peepers's virtual try-on experience replaces the in-person experience and lets users explore different glasses colors and shapes to match their face.

The virtual try-on is an option for every pair of glasses Peepers sells, and is an excellent PX example on its own. But paired with the personalized quiz results, this feature makes it a seamless shopping experience —one that many customers might prefer over an in-store one.

For example, users can virtually try on different pairs of glasses in different lighting, or with different hairstyles, makeup, and outfits. This PX example focuses on exceeding customer expectations and creating customer delight by giving customers confidence that the product they picked is right for them.

You can create a similar experience by helping customers see themselves using your product, like:. Providing detailed case studies, including metrics, screenshots, demos, and real users telling their stories.

Set up surveys like a Customer Effort Score CES or a post-purchase survey to learn how customers feel using your product, their motivations for using it, and barriers they may experience. This will show you what your users love the most about their product experience, and what helped them make a purchase or complete a task.

You can use those learnings in your product or website to nudge more customers in the same direction. You can also review session recordings from users who responded to feedback to see how their flow through the product went—the areas they progressed through smoothly and what they ignored.

Use these product experience examples to get inspired to educate your customers and empathize with them throughout their customer journey. The result—loyal customers, happy customers, more customers—will be worth it.

Companies like Intercom, Webflow, Hotjar, Hussle, and Peepers are great PX examples. Here are some strategies that result in a good product experience:. Intercom : educational resources that serve people before they become customers, e.

detailed guides about onboarding flows and messages. Hotjar : short journey from signing up to seeing initial insights and value from the product. Companies that offer a great product experience focus on every touchpoint a customer has with their site or product.

From fixing bugs quickly, to improving or launching a product feature their customers crave, these PX leaders make the most of every opportunity to delight users. They make their product easy to understand before signing up, their onboarding is seamless, and they give customers actionable, product-focused content so they can see maximum results from it.

Improve your product experience by understanding what your users need from your product, how they feel about it, and how they navigate it to reach their goal. Use surveys like CSAT surveys and churn surveys , direct customer feedback, session recordings, and heatmaps to learn about your product experience beyond metrics like exit pages and completion rates.

Then, use what you learn to prioritize product improvements, launches, and features. This is a process that is never over, so make sure to regularly review product experience insights so you can continue to improve your product.

Hotjar Logo. Contact Sales. Sign in. Get started free. PX insights guide Product analytics vs PX insights How to improve PX PX tools PX metrics PX examples.

Collect PX insights with the right tools Use Hotjar to understand what your users like, ignore, and need more of, so you can level up your product experience. Start for free.

Intercom Intercom is a customer communications platform. How Intercom offers a great product experience When a potential customer considers a product like Intercom, they have to adopt certain processes, strategies, and tools for Intercom to work with—processes like collaboration on customer issues, marketing and engagement tactics, and personalization strategies.

How Hotjar offers a great product experience Hotjar makes a big promise: our platform helps you understand how users experience your website or product, so you canprioritize product changes based on real user needs.

How you can create a similar experience Think about these questions: Where do people get stuck after signing up? What makes them abandon the process? Is there confusion? Lack of information? UX issues? Use these learnings to remove obstacles and build a seamless user experience.

Something you should never forget about data recollection is that customer-facing teams are gold. The analysis is the other side of the data. To be data-driven you need the data, but you surely need the drive as well. And this is inextricably connected with goals and causation.

In regards to product experience, here are some things you should keep an analytical eye on:. Which features are used more frequently and lead to longer sessions? How do they arrive at new features, when they fall off from completing critical tasks, what unexpected paths they draw.

If you understand which are the most adopted features and their revenue attribution, you can identify upselling opportunities in your product. When and where do your customers stop using your product?

Also known as user ever-lasting love. For your business sustainability you not only need your customers' love, but you need it for the long run.

In cases of churn or diminishing usage but also when users are satisfied , you need to keep the interest in your product high enough to increase and ensure continuous adoption. As users expect to understand the product from within, while they are using it, an intuitive design with proper information and context goes a long way.

A personalized product experience is essential to create engagement. Other engagement friends are in-app notifications that can raise awareness on new development or emails to lead the way of inactive users back to your product. There are plenty of great tools to help you navigate the waters of product experience excellence.

At Chameleon, we believe in product-led growth and product experience as a fundamental piece of the business success puzzle. We offer a bunch of cool options for you to enhance the relationship between your customers and your product from within:.

Microsurveys to collect continuous feedback through the whole customer lifecycle. Tours to guide users with powerful flows of banners, modals, hotspots, and more. Tooltips that appear whenever your customers need in-line help to unblock their paths.

Launchers such as checklists or help menus to foster feature discovery and increase engagement. In regards to data and analysis, you can also benefit from the use of platforms like Mixpanel , Amplitude , and Fullstory to make data-driven decisions from complex pools of data, to better understand the digital experience of your customers, and get the right information from the right places.

Convert users with targeted experiences, built without engineering. PX brings special clarity to the inseparable connection between product and customer. This statement can be scary if you look at it with traditional business eyes how can I be leaving the future of my endeavors in the hands of others?

You can only draft a perfect roadmap , offer a great product, and keep scaling it if you listen to your customers. You can only have happy customers and listen to them properly if you keep improving a powerful and meaningful product that really connects with them.

You might also be interested in Get started free in our sandbox or book a personalized call with our product experts. What You Get. Sign in Book a demo Get started. Rate Limiting. Explore all features.

What's New. HelpBar is ready to enable your users. Add your integrations as 'Actions', enable AI Answers, and more. Assign different Roles, such as Designer, Publisher, or Viewer. Users can navigate to any Step, and you can review all user interactions in the Dashboard.

In-app UX patterns included on all plans. Product Tours. Embedded Cards. Resource Centers. AI Answers. Use Cases. Better User Onboarding Activate users quickly with hyper-targeted onboarding flows. Increase Feature Adoption Nudge users towards new, critical, or undiscovered features.

Reduce Support Tickets Offer self-serve support with in-app guidance, so users find the answers they need.

Get Product Feedback Gather contextual feedback inside your app and build an effective feedback loop. Leverage Chameleon with your existing stack with these playbooks.

View Recipes. Inspiration Gallery. Smart ways to drive product adoption from leading SaaS orgs. Research: Consumers Choose Shared Experiences Over Quality Ones.

by Ximena Garcia-Rada, Michael I. Norton, and Rebecca K. HBR Learning. Accelerate your career with Harvard ManageMentor®.

Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune companies.


The Best Marketing Strategy For A New Business Or Product Having all the necessary information in one place allows the Envato team Affordable kitchenware handle more requests in less time while experiejces the quality Suare customer service. Affordable food packages out more about just Sample office decor connected Snare content is to your product, and how Tiled can help you improve your overall customer experience. Even if your business does not connect directly to education, back-to-school season is a great period to promote your products. The cookie is used to store the user consent for the cookies in the category "Other. Boost product adoption and reduce churn Get started free in our sandbox or book a personalized call with our product experts.

By Grojind

Related Post

0 thoughts on “Share your product experiences”

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *