With just over 4. By distributing content across these platforms, brands can engage with customers, provide answers to questions, define their online personality, and stay aware of industry trends. Whether investing in cold emailing techniques or nurturing warm leads, email marketing campaigns can successfully increase brand awareness.

Informational emails help brands build authority and trust, promotional emails keep products and services top of mind, and email drip campaigns automatically allow for branding opportunities targeted at potential customers.

By investing in all forms of media, including social media posts, blog articles, videos, infographics, and more, you can use content marketing to raise awareness about your brand, build associations, and establish authority.

Every brand has an industry niche they want to reach. By partnering with other companies or influencers, brands can build additional awareness in new target audiences already interested in their brand partner. This can open up new opportunities for additional collaborations and possible investments in influencer marketing.

From building customer awareness to encouraging product purchases, videos can cut through the noise created by content marketing. Plus, videos are great at eliciting emotions, especially positive feelings associated with love, success, wealth, productivity, and more. Videos can make an impact anywhere, including social media platforms, resource centers, blog pages, and search engine results pages SERPs.

Earned media refers to any recognition or marketing materials made about your brand by third parties. Investing in search engine optimization is an almost foolproof way to increase brand awareness.

Thorough keyword research and user experience optimization can help brands land on page one of the SERPs. Brands can also capture the attention of target audience members by answering user questions, providing in-depth informational guides, and analyzing and compiling well-conducted research into simple studies or statistics articles.

Brands can even combine individual tactics into more complex brand awareness campaigns. Brand awareness is a vague metric that can be difficult to track and measure. However, there are quantitative and qualitative measurements marketers can use to analyze the success of their brand awareness campaigns.

Quantitative measurements record specific customer actions, which can be used to compare past achievements and create new objectives. These metrics include:. While less exact than quantitative measurements, qualitative measurements track more abstract actions, which can analyze consumer opinions and adjust awareness campaigns:.

Despite their vague nature, brand awareness campaigns are popular — especially for brands with big competitors. Take a look at some of the best examples of brand awareness campaigns before jumping into your own.

Music is often referred to as a universal language. By creating a cross-platform application, Spotify identified a customer need and provided a useful solution. The brand also works to provide one-of-a-kind music experiences to both new and existing users, which helps communicate its values and commitment to its audience.

In , Mountain Dew created a Super Bowl contest designed to promote its newest product among various audiences. Through a combination of social media content and video advertisements attached to the Mountain Dew name, the brand was able to engage with new customers and promote its values and personality.

Plus, strategic grocery store placement allowed the brand to increase product awareness without inciting misconceptions. This awareness campaign was designed to reach buyers who would share the drink with friends, family, colleagues, and acquaintances.

The company developed a social media project designed to be shared with Rare Beauty customers and non-customers alike. The resource was easily shareable and simple to understand, but still positioned the brand as an authority within the sphere.

If your brand awareness and conversions within your target market are holding steady, your brand may need to increase its reach. For example, Dropbox introduced a referral program to incentivize customers to promote its product. By producing a useful product and providing additional value to new and returning customers, Dropbox can expand brand awareness to new markets.

After the initial campaign ran, the brand continued to interact with customers by responding to comments with characterized videos and replies. Its simple content took the world by storm, and the Old Spice brand skyrocketed to the top of the charts — and our minds.

This can help to improve brand awareness and attract new customers. Build backlinks: Guest blogging can also help businesses build backlinks to their website, improving their search engine rankings and increasing website traffic. Establish thought leadership: By writing high-quality blog posts on industry-related topics, brands can establish themselves as experts in their industry.

This can help to build trust and credibility with their existing customers. Expand reach on social media: When businesses guest blog on other websites, they can promote their guest posts on their social media channels. This can help expand their social media reach and attract new followers. Build relationships: Guest blogging can also help brands to build relationships with other websites and bloggers in their industry.

This can lead to future collaboration opportunities and more brand awareness. Podcasts are audio shows that people can listen to on-the-go, making them a convenient and engaging way to consume content. Brands can create their own podcast to share their expertise, display their products or services, and connect with their audience.

It's important to mention that podcasting is not one of the completely reliable "increasing brand awareness" examples. People don't listen to podcasts to hear a commercial offer; they do it to be entertained or to learn something new that matters to them.

However, as long as you want to tell them about your brand and product in these podcasts, that's fine, as long as it's done right. If you represent value, you can insert your brand along with the content!

Just keep in mind that everyone is listening or watching to get interesting and informative content from you. Make interesting and informative content your priority; informing everyone about your brand and product should come second.

A good example of using podcasts as a platform to build brand awareness is Shopify sponsored a weekly podcast that can be listened to on three different platforms. It focuses on how subcultures and communities make money. This is especially relevant to Shopify since their platform is exactly designed to help small businesses make money, which is what they talk about, but very unobtrusively in the releases.

You can listen to it here. Reach new audiences: Podcasts can help businesses attract new audiences that may not be available through other marketing channels. The reason for this is that podcasts have a loyal audience and dedicated listeners who are interested in the topics being discussed.

Building trust and credibility: Podcasts offer companies a platform to share industry knowledge and expertise. By sharing valuable information and knowledge, brands can build trust and credibility with their audiences, increasing brand awareness and loyalty.

Create a personal connection: Podcasts can connect companies with their customers in a personal way. Using a conversational tone and sharing personal experiences, companies can create a more intimate and engaging relationship with their listeners.

Boosting Brand Awareness: Podcasts can help drive brand awareness by consistently promoting the brand in each episode. Hosts can mention the brand name, share information about products or services, and describe their personal experiences with the brand.

Cost-Effective Marketing: Podcasts are relatively cheap to produce and can be a cost-effective way to reach your target audience. They also have a long shelf life, so they can continue attracting new listeners over time. There are You can create branded video content to showcase your products or services, share your company values, and provide valuable information to your target audience.

Branded videos can be shared on social media, websites, and other digital platforms to raise awareness and attract new customers. Video, among other things, can also be a great way to measure a brand awareness campaign. If your brand has, say, a YouTube channel, and there's some video content that's regularly posted, but it's not very popular, that could mean that your brand awareness is not yet high enough, and you need to take steps to increase it.

Video advertising can help with it. Here are some tips for creating effective video ads for brand awareness:. Attention spans are short, so keep your video ad short and to the point. A second ad is usually a good length to capture attention and convey your message. Use high-quality visuals, such as stunning images, animations, or video clips, to capture viewers' attention and keep them engaged.

A memorable video ad can help to increase brand awareness and leave a lasting impression on viewers. Use creative concepts, unique visuals, and a catchy soundtrack to make your ad stand out from the crowd.

Storytelling is a powerful way to connect with viewers and evoke emotions. Use storytelling to convey your message and build an emotional connection with your audience. A clear call-to-action at the end of your video ad can encourage viewers to take action, such as visiting your website or purchasing.

Make sure your call-to-action is clear and concise. These tips will also work for other types of video content that you can use to increase your brand awareness. For example, collaborations with influencers or educational videos. You may be able to change the length of your video in some cases, but otherwise, all of these tips are still relevant.

Remember to follow them so that your marketing efforts are not wasted. Native advertising is designed to match the look and feel of the platform it is displayed on, making it less intrusive and more engaging for the audience.

Native advertising can be a great addition to your brand awareness strategy. The key to successful marketing is to stand out from the crowd.

Here are 16 out-of-the-box marketing ideas to help you raise brand awareness in a fun and different way. We include real-life examples to show you how other notable companies execute these strategies. A recent trend for businesses with a brick-and-mortar store is transforming a part of their space into a coffee shop.

Brands like Kendra Scott , Ralph Lauren , and even banks like Capital One have hopped on the coffee bandwagon. Opening a coffee shop under your brand can help you generate foot traffic from existing and new customers to increase sales.

Customers will come for the coffee but might window shop and leave with something. The more people you have entering your store, the higher your chances of selling more products are. Creating a customer community takes time and tons of customer loyalty, but the outcome can work wonders for your business.

Athletic brands like Nike, Lululemon, and Athleta are solid examples of brands with a solid customer base. Likewise, Lululemon and Athleta frequently host outdoor yoga sessions to bring their customers and new people together.

The folks who show up for class are more likely to purchase something before they leave because they feel connected to your brand. These brands can use tools like business texting to update customers on events near them, share community-exclusive deals, and more.

Smaller brands may focus on creating Facebook groups, such as air quality or allergy support groups for those who purchase an air purifier. Or a dedicated Reddit board for specific brands, like Nespresso coffee machines. Sometimes, it can be difficult for online-only retailers to convince customers that their products are worth the price — especially for bigger ticket items like furniture.

One way to let customers try out your products is to establish a store solely for customers to experience your brand. Instead of keeping your stock in the store, you can place online orders on behalf of customers to make things easier for your company to manage. Customers can try out a mattress and place an order for delivery.

Other clothing brands, like Reformation , also keep limited inventory. Their stores focus more on letting customers try on pieces of clothing before finalizing an online order. A lot of artists create filters to announce their new albums or tours.

Other brands will create a custom filter to accompany a marketing campaign, like when The Oscars are premiering and filters promoting the event pop up. DuoLingo , whose owl mascot went viral for its feisty content and obsession with namesake Dua Lipa, is just one example of many.

You can study current trends and adjust them to fit your brand voice or try to create new challenges to engage customers online. There are a few TikTok accounts dedicated to sharing trends and how to utilize them, too.

There are numerous partnership ideas out there that are more common. Still, some unique ways to optimize partnership opportunities are collaborating with brands on YouTube videos, podcasts, or other things of the like. In terms of podcasting, many smaller podcasts will guest host on a more well-known podcast to advertise their business.

Non-podcast business owners also hop onto episodes to promote their business. Some examples include Kate Winkler Dawson, creator of Ten Fold More Wicked , who was a guest on My Favorite Murder to advertise the new season of her podcast and her latest book release. Painting a photo-worthy mural in the city where your headquarters is can help you raise brand awareness.

Not only will it appeal to locals, but anyone visiting the city as well. When painting a mural, be sure to include your company name somewhere. If you want to keep it simple, you can have your social media handles or website URL. Most importantly, it helps you build customer loyalty.

Many well-known brands have hit the streets across the nation to share their products for free. Red Bull is one of the most famous brands to do so when they would give out free drinks at concerts and public events.

Kind Bars and Yik Yak are two companies that frequented college campuses to hand out free nutrition bars and socks to promote their business. Other options include handing out shirts, stickers, pens, backpacks, or caps. Whatever you choose to gift, college kids are sure to appreciate it. Gearing up for a grand opening can be challenging, but one way to encourage foot traffic is to offer free food.

Many businesses hire a local food truck to serve food to the first or guests that come to their store opening.

Learn the basics of brand awareness plus 18 brand-building strategies (with examples) to help you build brand This awareness is built and boosted through strategies like SEO, content marketing, social media outreach, advertising Missing

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