Also Read: What Is a Digital Marketing Strategy in , and How Do You Create One for Your Company? Digital marketing campaigns use various social media or numerous media channels to communicate with their target audience.

The "Get a Mac" campaign was a series of television commercials created by Apple Inc. to market its Macintosh computers. The ads were directed at Windows users and featured two actors personifying a PC and a Mac.

The campaign began in May with the release of the "Mac vs. PC" commercial, and ended in October with the release of the "I'm a Mac" commercial. In total, there were 66 individual commercials in the campaign. The commercials aired on television in the United States, Canada, Australia, New Zealand, and the United Kingdom.

Additionally, a number of the commercials were made available online on Apple's website and YouTube. In , Pepsi ran a marketing campaign with the slogan "Is Pepsi OK? Pepsi wanted to be seen as an affordable alternative to Coca-Cola, and this campaign was meant to emphasize that.

The ads featured regular people who were asked whether or not they thought Pepsi was OK. The ads were designed to be funny and provocative, and they got a lot of attention. Pepsi ended up selling more products than ever before as a result of the campaign.

Even today, the "Is Pepsi OK? Pepsi has continued to use it in various marketing campaigns over the years, and it has become one of the most recognizable slogans in advertising history.

IHOP, the International House of Pancakes, announced a new campaign called "IHOb" on June 11, The campaign is designed to promote the restaurant's new line of burgers. IHOP's president, Darren Rebelez, stated in an interview with CNBC that the name change is meant to be "fun and playful.

Some people are amused by the change, while others find it confusing. IHOP has not announced how long the "IHOb" campaign will last. Absolut Vodka is known for its creative advertising campaigns.

One of the most famous campaigns was the "The Bottle" campaign. The campaign featured a series of print ads that showed people doing things with vodka bottles that they couldn't do with any other bottle. The ads were very creative and got a lot of attention.

The campaign was a huge success and helped make Absolut Vodka one of the most popular vodka brands in the world. Kay Jewelers ran a campaign in the early s with the slogan "Every Kiss Begins with Kay. The goal of the campaign was to increase sales of Kay's wedding jewelry.

The campaign was successful, and it helped to solidify Kay Jewelers as the go-to destination for engagement and wedding rings. The slogan "Every Kiss Begins with Kay" is still used today, and it is one of the most recognizable slogans in the jewelry industry.

Dove launched their "Real Beauty" Campaign in with the goal of promoting natural beauty. The campaign featured ads and videos that showcased regular women, rather than models or celebrities, in order to show that all types of beauty are worthy of appreciation.

Dove also created a website for the campaign where women could share their own stories and photos about their own experiences with beauty. The "Real Beauty" Campaign was widely successful, garnering praise from both consumers and critics.

It helped to change the way that many people think about beauty, and it inspired other companies to create similar campaigns of their own. The campaign has also been credited with helping to increase body confidence among women of all ages.

Chipotle's "Back to the Start" campaign is a powerful reminder of the importance of sustainable farming practices. The campaign features an animated short film about a farmer who turns his family farm into a factory farm, only to realize his mistake and go back to sustainable farming practices.

The film is set to Willie Nelson's moving song of the same name. The campaign is a reminder that the food we eat comes from somewhere, and we should take care to support sustainable farming practices so that we can all enjoy delicious, healthy food for years to come.

Budweiser is a beer company that has been around for centuries. They are most famous for their "Wassup? The campaign was started in and ran until It was one of the most successful ad campaigns of all time.

The ads featured a group of friends sitting around drinking Budweiser and saying "Wassup? The ads were popular because they were funny and relatable. People could easily imagine themselves in the situation.

The campaign was so successful that it won numerous awards, including a Grand Prix at the Cannes Lions International Festival of Creativity.

It is considered one of the most iconic ad campaigns of all time. The American Legacy Foundation's "Truth" campaign is a public health initiative that aims to reduce the prevalence of smoking and tobacco use among young people.

The campaign was launched in , and it has since become one of the most successful anti-tobacco campaigns in the United States. The centerpiece of the "Truth" campaign is a series of television and radio ads that feature young people talking about the negative effects of smoking and tobacco use.

The ads are often emotional and personal, and they have been credited with helping to reduce the rate of smoking among teenagers. The Old Spice "The Man Your Man Can Smell Like" campaign was a massive success, thanks in part to the hilarious and clever ads that were created for it. The campaign began in February of with a Super Bowl ad that featured former NFL player Terry Crews.

From there, Old Spice continued to produce new ads, each one more outlandish and hilarious than the last. Some of the most popular ads from the campaign include "The Man Your Man Could Smell Like," "The man your man could become if he used Old Spice," "Old Spice Swagger," and "I'm on a horse!

Apple's " Super Bowl ad" campaign was a groundbreaking marketing effort that helped to solidify the company's image as a cutting-edge technological innovator. The ad, which aired during the Super Bowl in , depicted a futuristic society where individuals were controlled by a totalitarian government.

In contrast, Apple represented freedom and individuality, and the ad ended with the slogan " won't be like ' Allstate's "Mayhem" campaign is one of the most well-known advertising campaigns in recent years.

The campaign features a character named "Mayhem" who personifies the various disasters that can befall a person or their property. The campaign was created by advertising agency Leo Burnett and debuted in It has been a major success, winning numerous awards and becoming one of the most-recognized advertising campaigns in the United States.

The "It's Time to DeSide" campaign is a Twix initiative that encourages people to break out of their comfort zones and try something new.

By trying something new, they can discover hidden talents and passions, and ultimately lead happier and more fulfilling lives. The campaign was launched in response to research that showed that many people feel stuck in a rut, and are afraid to try new things because they don't want to fail.

The campaign encourages people to take risks and explore new opportunities, without fearing failure. The ad encapsulates the essence of the Beetle and all of the memories it has shared with us throughout the years. The video is touching, and when paired with the illustrative style, creates an engaging and enjoyable experience for viewers.

When looking to create your digital marketing campaign for , make it a goal to create truly meaningful content. Speak to your audience and strive for lasting imprints. If you want to learn how to create powerful relationships with your audience, take note from Volkswagen.

Reebok's campaign was geared around one simple, yet inspiring message: be more human. They wanted to resonate with their audience and create a lasting impact; one that people could bring into their own lives. Try finding ways to create powerful connections with your audience and produce high-quality digital marketing campaigns that highlight the value of your brand in the life of your consumer or audience.

Offline media, such as banners, billboards, prints, radio, television, and more, are as powerful as online media, i. Offline media is a necessary component to stay competitive. They provide greater brand visibility, connect every household and deliver your message, and can potentially give you great returns on investments ROI.

If you adopt the right offline marketing strategy, your brand will bloom like the ones mentioned below:. In , Red Bull launched a marketing campaign centered around the "Stratos" project. The campaign saw Austrian skydiver Felix Baumgartner jump from a helium balloon 24 miles above Earth's surface, breaking the sound barrier in the process.

The jump was watched by over 8 million people online, making it one of the most-watched live events in history.

The campaign was a massive success, and helped cement Red Bull's position as one of the world's leading energy drinks brands. The Marlboro Man is an American icon, a rugged cowboy figure who personifies the independent spirit of the American West.

The Marlboro Man campaign was launched in by Philip Morris to promote Marlboro cigarettes and has been one of the most successful advertising campaigns of all time.

The Marlboro Man image was created to appeal to the growing number of male smokers in the United States. The rugged, masculine image of the Marlboro Man was a sharp contrast to the images of smokers that were common at the time, which tended to be sophisticated and urban.

The Marlboro Man campaign was so successful that it not only increased sales of Marlboro cigarettes, but also changed the way that cigarettes were marketed in the United States. The Marlboro Man became the symbol of the American cowboy, an image that was used to sell not only cigarettes, but also a way of life.

The Marlboro Man campaign came to an end in , after Philip Morris decided to focus on other brands. Dos Equis has run a popular campaign with the slogan "The Most Interesting Man in the World.

His many exploits include skiing down an active volcano, saving a busload of nuns from drowning, and being the only man to ever outdrink Chuck Norris. The campaign has been very successful, and has helped make Dos Equis one of the most popular beers in the United States.

It has also spawned numerous imitators, with other companies trying to create their own "most interesting man" characters. Progressive Insurance's "Flo" campaign is one of the most successful advertising campaigns in recent years. The campaign, which features the iconic character Flo from the Progressive Insurance commercials, has helped the company achieve unprecedented levels of brand awareness and customer loyalty.

The key to the success of the "Flo" campaign is its ability to connect with consumers on an emotional level. The character of Flo is relatable and likable, and her down-to-earth personality resonates with viewers. In addition, the ads are funny and clever, which helps keep viewers engaged.

In , the California Milk Processor Board launched the now-famous "Got Milk? The campaign was created to increase milk consumption in California, which had been declining for several years. The campaign was an instant success, and "Got Milk?

The campaign has been credited with increasing milk consumption in California by more than 10 percent. The campaign has been so successful that it has been adapted for use in other countries, including Canada, Mexico, and Australia.

Avis is a car rental company that has been in business for over 50 years. The company's slogan, "We Try Harder," reflects its commitment to customer service.

In recent years, Avis has been rated as one of the top car rental companies in terms of customer satisfaction. A ° marketing campaign deals with creating ideas across all fields, such as content, design, graphics, ads, music, and lots more. In simpler terms, the ° campaign concentrates on communicating a message through all mixed elements.

Nike's "Just Do It" campaign is one of the most iconic and successful advertising campaigns of all time. The simple yet powerful slogan has inspired athletes and non-athletes alike to push themselves to their limits and achieve their goals.

The ad showed Prefontaine running along a beach and ended with the slogan "Just do it. The "Just Do It" campaign has continued to be one of Nike's most successful marketing initiatives, and the slogan has become a part of popular culture.

It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. As luck would have it, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry.

Not everyone who opts into your email list is ready to make a purchase, so email marketing helps you stay top of mind while and provide the educational content that is most relevant to them. When you identify leads with the highest purchase intent, lead nurturing campaigns help you provide conversion-focused content that "nurtures" them toward a sale or at least toward becoming sales-ready.

In these emails, you can be more up-front about wanting recipients to buy. Those who have added items to their cart, abandoned a purchase, or have a purchase history with your business strongly indicate an intent to purchase and might be perfect candidates for nurturing emails.

Instead, use your ecommerce tool , CRM , or CMS to find behavioral and purchasing data before launching a targeted campaign. According to our survey, Those You can also create campaigns to capture a sales conversion from leads close to purchasing decisions.

These campaigns are best reserved for subscribers at the bottom of the conversion funnel. In other words, they have shown unquestionable purchase intent. These emails can help you recover lost sales conversions or promote a flash sale to get users to upgrade, like in the example below email courtesy of my colleague Ivelisse Rodriguez.

Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes, but the options are endless. Check out these 10 email marketing tips in 60 seconds:.

If you're reading this, you probably have an email address or two, or three In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right?

Some consumers go so far as to create a junk email to dodge unwanted emails. Pro Tip : If you need assistance creating emails, HubSpot's campaign assistant can help write email marketing campaign materials.

Furthermore, HubSpot's email marketing tools are available to help you craft and execute a winning email marketing strategy. Great companies are always evolving, and your customers expect to experience change.

What they don't expect because too many companies haven't lived up to this end of the bargain is to be told about those changes. This email puts the expectations for communications moving forward into the hands of the recipient, letting them decide how often they want to hear from you.

If you change how you communicate with a lead or customer, giving them a clear, fair warning is a best practice. Image Source. The average person subscribes to 2. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.

This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history.

It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer. How to execute and measure successful email marketing campaigns.

The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content. Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.

Fitness expert and trainer Lita Lewis did just that in this email, where she reconnects with her subscribers and informs them about her upcoming app.

Did you see that? Did you see it move? Pretty cool, right? It also leverages exclusivity by telling us that the promotion is a benefit of having a Starbucks membership. Love it. Emails can get static, boring, and impersonal.

This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting. Venmo makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance.

The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email. I also love the branded imagery and engaging graphics. This email from Litmus is another great example of using animation to create a more interesting marketing email.

The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion. The animation is subtle, and it's executed in a way that serves to enhance the email's body copy.

Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy. This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes. It wants to make sure you receive emails you actually want to open, and asks you to update your preferences to deliver a more personalized experience.

This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter. I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way.

I always appreciate DAVIDsTEA email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign. The copy is also bursting with friendly personalized.

In-depth research on how to create a revenue-driving newsletter. Personalization is the winning factor in this email. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time.

I also love the image of the team, making it feel even more personable. If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them.

That's quite powerful, wouldn't you agree? Appealing to this consumer value is a great way to inspire customers to take action with your business to support an important cause. People want to be part of something that makes a difference, and this email aims to motivate them.

Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards. The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit.

Both of these inclusions align with the overall intent of the email: reducing stress. Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have. I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required.

These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product. Often, these are plain text emails that marketers set and forget.

The project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves. The email stays top-of-mind and increases future participation.

The beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like this one. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion.

All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty.

This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font.

I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years.

It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization! Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders.

If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have. Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions?

The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research. The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand.

It reads like an email from a friend or colleague asking for a quick favor. Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better. She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox.

But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial.

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog. For example, one week, it asked subscribers what they would do if the internet didn't exist.

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes.

we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe.

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