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If you continue to use this site, we will assume that you are happy with it. Get in touch with us. Join our partner program. Sales promotions are key components of a successful eCommerce strategy.

The problem is, not many companies, especially smaller brands, know how to do it right. The thing is, once you learn how to create a good sales promotion campaign, you can increase your brand awareness and skyrocket your sales. A sales promotion is a set of marketing strategies and tactics dedicated to increasing awareness of your brand and its specific products.

Your customers show trust in your brand by subscribing to your newsletter or SMS campaigns. To thank them, make sure you launch sales promotions that are targeted directly to them. What that does, is it builds even more trust with your subscribers and encourages them to keep purchasing your products and following your offers.

To reach your subscribers via email, SMS, or push notifications, get Firepush - an all-in-one marketing automation platform for Shopify stores.

If you are a brand that sells relatively smaller products, opt for a buy one, get one for free promotion, also known as BOGO. These are still great deals that could encourage your online store visitors to buy from you.

Offering your customers free and discounted items builds more appreciation and trust with your client base. And with that, you are more likely to see your Shopify store visitors adding your products to their carts and purchasing them.

With the app you can easily set your BOGO campaign or set the specific conditions for gifts to be added to customers' orders. Here are just a few example of what you can offer:. Another great idea for cosmetic and beauty product businesses is offering free samples to their audience.

As your potential customers may not be willing to invest in a new product they know nothing about instantly, free samples work as a great alternative. Add free samples anytime your customer purchases something from your online store.

Even better, add a little note about your new product and why it is worth a try. For instance, you can offer special deals to students or teachers, seniors, and mothers. Moreover, you can take advantage of special occasions—for example, Christmas or Halloween. You can create a dedicated landing page for a special event, e.

Asa Shopify business owner, you have to make sure you regularly look at the calendar to avoid missing any events that could benefit your business. Flash sales are limited period sales or discounts that encourage your customers to buy faster as flash sales target the FOMO fear of missing out.

One thing to remember when it comes to flash sales is preparing your Shopify store for huge traffic. In an example, you can see a print store Desenio and their flash sale campaign. Adding a clock may also work as an encouragement for your customers to buy your products now.

As you can see in an example, a designer brand of bags and other accessories - Coach, offers free shipping and returns on all of their orders. These days, not that many companies offer this solution to their customers. Hence you have a lot of opportunities to stand out. Organizing a contest on Instagram is a sure way to increase your brand awareness and bring new customers to your Shopify store.

All in all, sales promotions are powerful eCommerce tools to increase your brand awareness and sales. What you have to do, is to learn how to set them up in the right way. To do that, try to implement a few of the ideas mentioned in this article and see how they affect your sales.

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Case study: 8 stores in 4 months for Bloom Robbins Product News Introducing Candy Rack free Low-stock alerts in Nada Gift Box support discounts Post-purchase upsells in Candy Rack.

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Crestline is happy to provide you with up to $10 in promotional product samples. Give us a try today! Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Risk-Free. Get Yours Today Free custom promotional product samples! Request a free promotional product or promotional item sample from Promo Direct. We offer a wide selection of top

Online promo samples - NO hidden fees – customization is FREE! Free Shipping on most orders, $5 flat on the rest; First look at new products; Free Samples – check out the quality Crestline is happy to provide you with up to $10 in promotional product samples. Give us a try today! Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Risk-Free. Get Yours Today Free custom promotional product samples! Request a free promotional product or promotional item sample from Promo Direct. We offer a wide selection of top

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Sales promotions are key components of a successful eCommerce strategy. The problem is, not many companies, especially smaller brands, know how to do it right.

The thing is, once you learn how to create a good sales promotion campaign, you can increase your brand awareness and skyrocket your sales. A sales promotion is a set of marketing strategies and tactics dedicated to increasing awareness of your brand and its specific products.

Your customers show trust in your brand by subscribing to your newsletter or SMS campaigns. To thank them, make sure you launch sales promotions that are targeted directly to them.

What that does, is it builds even more trust with your subscribers and encourages them to keep purchasing your products and following your offers. To reach your subscribers via email, SMS, or push notifications, get Firepush - an all-in-one marketing automation platform for Shopify stores.

If you are a brand that sells relatively smaller products, opt for a buy one, get one for free promotion, also known as BOGO. These are still great deals that could encourage your online store visitors to buy from you.

Offering your customers free and discounted items builds more appreciation and trust with your client base.

And with that, you are more likely to see your Shopify store visitors adding your products to their carts and purchasing them.

With the app you can easily set your BOGO campaign or set the specific conditions for gifts to be added to customers' orders. Here are just a few example of what you can offer:. Another great idea for cosmetic and beauty product businesses is offering free samples to their audience.

As your potential customers may not be willing to invest in a new product they know nothing about instantly, free samples work as a great alternative.

Add free samples anytime your customer purchases something from your online store. Even better, add a little note about your new product and why it is worth a try. For instance, you can offer special deals to students or teachers, seniors, and mothers. Moreover, you can take advantage of special occasions—for example, Christmas or Halloween.

You can create a dedicated landing page for a special event, e. Asa Shopify business owner, you have to make sure you regularly look at the calendar to avoid missing any events that could benefit your business.

Flash sales are limited period sales or discounts that encourage your customers to buy faster as flash sales target the FOMO fear of missing out. One thing to remember when it comes to flash sales is preparing your Shopify store for huge traffic.

In an example, you can see a print store Desenio and their flash sale campaign. An added bonus is being able to get samples so you know the exact quality of the product before you commit to spending the money. My logo was complex and it came out clean and beautiful on the imprint area of the pen.

Thanks MARCO for being a quality company. Being able to order samples makes things a lot easier when placing your order. You know exactly what you're getting when the shipment arrives. Our sample policy means you can " try it before you buy it. As a business to business company, we provide complimentary samples to our clients and prospective customers to assist them with evaluating the quality of custom printed promotional products.

We are happy to work with our international friends. If you are requesting a sample for shipment outside the United States, please provide us with your UPS or FedEx international shipping account number to ensure that all applicable duties and freight are paid.

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Online promo samples - NO hidden fees – customization is FREE! Free Shipping on most orders, $5 flat on the rest; First look at new products; Free Samples – check out the quality Crestline is happy to provide you with up to $10 in promotional product samples. Give us a try today! Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Risk-Free. Get Yours Today Free custom promotional product samples! Request a free promotional product or promotional item sample from Promo Direct. We offer a wide selection of top

Here are some more floating bar examples to inspire you. Then you can redirect visitors to a signup form when they click the Yes button. Include it anywhere on your site to trigger a popup when customers click.

The lightbox popup is a white box with matching the brand colors. This puts the offer on center stage, making it a no-brainer for people to sign up.

By default, OptinMonster popups appear after 5 seconds, but you can change it using the Exit-Intent® rule. You could also change that so they appear after visitors have scrolled. To do that, go to Display Rules and set the condition If distance scrolled.

Next on our list of sales promotion examples is Win in Health. It matches their website colors perfectly. The copy is clear and straight to the point. To create appealing campaign copy, check out our list of copywriting templates. Scott Wyden Imagery only show this 2-step optin on the cart and checkout pages when the shopper tries to leave the site.

It recovers You can get similar attention for your OptinMonster popups by adding the Exit-Intent® and Page Targeting rule. This floating bar picks up one of the logo colors while contrasting with the site as a whole.

Click on the countdown timer in the live preview to bring up the editing tools, the set the desired end date and time. We like it because both the pictures and text make it clear what you can win.

Plus, the CTA is crystal clear. We know that people trust recommendations from friends and influencers more than ads, so this is a smart move by the Maca Team.

The background image is of the source product, with an overlay showing the offer. Plus, they have made it easy by including a button so visitors can copy the referral link easily.

We also like the inclusion of social sharing buttons. To do this with OptinMonster you could easily create your own custom campaign using the Canvas theme.

Party bike company Nashville Pedal Tavern has a sales promotion example with a difference. Simple as that. And the genius of it is the Nashville Pedal Tavern only showed it to people who were really interested in their site. In this example, the image of happy customers inside the restaurant makes for a winning combination for Padstows.

The optin campaign is beautiful and inviting, and the voucher is an added bonus. One thing the company could do is experiment with split testing the call to action. Check out our list of free image sites to find the right image. You could also follow our guide to get your CTA right.

Want to do something similar with OptinMonster? Use our lightbox popup , and upload an image. These colors also contrast so they stand out. You could create something similar with a custom welcome mat in OptinMonster. See the video below to learn more about welcome mats. uk did and it resulted in an extra £ in daily sales.

The popup itself is simple. More leads means more sales, right? The next in our list of sales promotion examples are focused on lead generation. SnackNation offered free sampler boxes to people who signed up.

That resulted in new subscribers each week and additional daily sales. We described how to enable both of those earlier. This is a really attractive fullscreen optin.

Sportique has used the screen space to include a stunning image that fits with its active mission. We also like the informative wording in the email field, plus the accurate CTA. This campaign converts 4. You can edit the fields in any OptinMonster campaign. Just click on the email field to bring up the editing tools.

This campaign uses our Coupon template, and all they did was change the colors. The result? You can keep it just as simple as Urban Southern did. Create a new campaign using the Coupon theme.

Then change the colors as described earlier to match your own branding. Crush Empire generated sales using this coupon sales promotion.

An easy way to do this in OptinMonster is to edit the success message that appears when people opt into a campaign. You can easily add a coupon link to the success theme itself, or simply redirect visitors to a new page with the coupon.

This is a free trial offer, this time from Logic Inbound and ATLAS workspace. The optin converted at Before using the above sales promotion, Logic Inbound was showing the below offer. But it only converted at 2. Identify your best performing sales promotions using split testing. With OptinMonster, you can find the best performing designs, offers, copy, targeting, and more.

Countdown timers add urgency and encourage your customer to make a purchasing decision. You can easily add a countdown timer to any sales promotion using OptinMonster. OptinMonster stands out as a premier solution in this domain.

With its diverse range of features, from eye-catching popups to countdown timers, it offers businesses a unique edge to craft compelling sales promotions.

Ready to create a sales promotion that will win you more customers? Get started with OptinMonster today. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission.

We only recommend products that we believe will add value to our readers. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers.

Hi Your blog is very nice and very well written. Thanks for this usefull information. I really liked all your explanation points. I also appreciated the amount of writing and resources that were provided. Job Title. Street Address Optional. State Select Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming American Samoa Guam Northern Mariana Islands Puerto Rico United States Minor Outlying Islands Virgin Islands Armed Forces Americas Armed Forces Pacific Armed Forces Others.

Postal Code. Email Address. What is Your Role in Buying Promotional Products? Date of Next Event Optional. Expected Date Regarding Promotional Purchase.

Item Number of Product Sample. Comments Optional. Cotton Lanyard. Stainless Tumbler. Drawstring Bag. Retro Sunglasses. Impulse Pen.