And guess what? Most companies know that. They actively use the power of daily deals and clearances to boost sales year-round. Limited offers outperform regular ones. Hubspot found that out way back in and their findings are still relevant. Depending on your business niche, you can use either of these or even both.

For instance, Black Friday is one of those days when both types of restrictions are relevant due to the huge volume of sales happening in 24 hours. You can also use different approaches and add variety to your promo campaigns.

Countdown timer. As the name of the category implies, these are limited-time offers that have a countdown timer to them.

Best Buy , a consumer electronics retailer, features its hour deal of the day in the dedicated section at the top of the website next to the timer. And because this is an eye-catching sitewide announcement, every website visitor is guaranteed to notice it.

But there is more behind it. Right, the chances are low. A countdown timer may be able to boost conversions from 3. Another great example of countdown timers is brought by Blue Apron , a meal kit subscription service. To announce the offer, they use a so-called an exit-intent popup. Unlike Best Buy, they take urgency to the next level and only give you 30 minutes to take action.

So you better be quick if you want to secure that sweet deal. If you want a similar popup for your store, stick around until the end of the article. If you have multiple product categories on your website and you want to promote specific product types, start a category sale.

Limited-time offers on selected categories are a great way to give the slow-moving stock a little boost. There is a unique promo offer for each product category, all with a mix of urgency and scarcity. Some of them imply limited inventory, while others are valid for a short period of time.

The idea is that these select top deals will get you the most value for your money if you make haste. If promoting select categories is not relevant in your case, a limited-time sitewide sale might be a good idea.

Limited-time offers promoted sitewide will help you convert more first-time visitors into customers. Groupon , a global e-commerce marketplace, also uses this strategy on their website. Check it out:.

To make the deal more attractive, they specify the categories participating in the sale. By doing that, Groupon increases the chances that more visitors will see a relevant category and decide to take advantage of the offer.

When you run a flash sale, you greatly drop prices on select products for a very short period of time. This is how iHerb , an online supplement store, goes about it.

Not only do they use the time limit and the limited quantity, but iHerb also adds an indicator showing how many discounted products have been claimed. Placed right below the product, the green bar starts filling up as customers make purchases. That bar telegraphs that the product is in demand and you have to be quick if you want to get it.

JackRabbit has so many products on sale, there is a dedicated page for you to sort and filter discounted products and categories. It ensures convenience when browsing items and increases the chances that the visitor will quickly find what they need and make the purchase.

A seasonal clearance is a sale held only several times a year and anticipated by the customers. The infrequent nature of these sales excites customers and makes them wait for another seasonal sale to come. Target , one of the largest retailers in the United States, knows that better than anyone else.

Target is a great example of how the right colors and the right copy used to announce limited-time offers can make a difference. The clickable light-brown announcement bar at the top of the webpage is always in view and remains visible regardless of where you click on the website.

And the copy, as simplistic and concise as it is, gives visitors a good idea of what to expect. In other words, a special discount targeting first-time shoppers may nudge them into becoming lifetime customers.

So, using limited-time offers aimed exclusively at those who hear about your brand for the first time is a strategy worth trying.

Look at how thredUP , a second-hand clothes store, uses this tactic combined with a sense of urgency. The thredUP team kills two birds with one stone. This limited-time offer popup appears a couple of seconds after a first-time visitor lands on their website, and it helps the company build their email list , too.

As new shoppers become subscribers, the brand can maintain engagement by sending new offers and promotions via email. Great job, thredUP! There is no need to create a dedicated landing page to announce a new promo. If you want to implement it quickly and without the help of a developer, Getsitecontrol is the tool for you.

Getsitecontrol is an app that helps you quickly add floating bars and popups to your website and use them to announce sales. Interested, uh?

Well then, without further ado, here are the steps to create your own limited-time offer popup. Once that is done, follow the steps in the instructions to install Getsitecontrol on your website.

When you have completed the formalities, you can go ahead and choose a popup template from the gallery. When you find a template you like, open it and hit the Take this template button to bring it to the Getsitecontrol dashboard for editing. From the Design tab of the dashboard, you can edit the content of the template.

Click the relevant section on the menu on the right to change its text:. To do that, set up a button that will copy the coupon code for them, so that they can use it at checkout right away. Click the Page 2 button in the bottom-right corner of the screen to open the second page of the popup.

When you get to the button, open its settings and remove the current Close widget action associated with it. Now that the content of the popup is ready, we can move on to its appearance, which is also a determining factor in the success of the offer.

The element that gets the most attention is the image, so choose it wisely. You can change the image by clicking on it in the preview. Then, browse the built-in gallery or upload an image from your device. If necessary, change the image settings to adjust how it fits in the popup:.

Use the Theme section to further modify the design of your popup. And that covers the content and appearance of the popup. The Targeting tab is where you decide when and where the promo will pop up on your website. When ecommerce businesses are too pushy with promotional tactics, it usually annoys visitors.

Additionally, the nature of the deal can vary from a free shipping offer to a free gift and can range from a limited-time discount code to a BOGO offer. Limited-time offers are also closely related to limited-quantity offers. Understanding the psychological triggers can help you develop your own winning limited-time offers.

Limited-time offers and limited quantities both play with the idea of scarcity. Studies have found that scarcity is one of the biggest influences on purchase decisions, so making your products seem scarce through limited-time offers is a great way to tip the scales from interest only—to the more serious intention to buy.

However, shoppers are also very sensitive to cost. Even loyal customers love time-limited sales. In the best of cases, clever timing can get customers into the habit of buying from your store regularly.

People respond very well to exclusive offers because they feel like they are one of the privileged few who get access to the deal. In addition, this is one of the effective methods of lead nurturing.

One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment. This is because a time-sensitive offer encourages customers to take immediate action—leading people to move their mouse away from the exit button and towards the checkout process.

This means more sales for your business. Here are some ways that you can apply these powerful tools to your business:. Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase. For example, 1 Body uses an exit-intent popup that offers free shipping specifically when customers are about to abandon their carts.

You would only take on the added expense of offering free shipping at the time that a customer needs a final push to make the decision and complete a purchase. This would not affect customers who want to move directly to the checkout page.

The fifteen-minute countdown clock also leads to more sales by establishing a very limited period of time that the offer is valid for. Sending out free samples and products also helps with customer retention. People feel valued and like the opportunity to try out products that they may end up loving and then decide to buy in the future.

The addition of a countdown timer is a great way to get customers to act fast. The sight of a timer ticking down, second by second, is one of the best psychological triggers that can be used to create a sense of urgency.

Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date.

The Halloween Giveaway in the example below is over once the calendar passes October 31st. When you consider the huge interest that customers have during certain holidays Christmas and Black Friday —the two biggest , you can see why seasonal sales can generate tons of revenue.

The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists. The fact that the upcoming sale will be for a short period of time, means that prospective customers will plan ahead for it.

Here are some effective templates that can help you clear out the inventory you want to sell. You can use them to display your most exciting limited-edition products. Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel.

Limited-time offers for first purchases are a great way to ensure that more visitors make it from your landing page to your checkout process. You can also take advantage of your limited-time promotion by getting visitors to join your email list.

That way, you can send them future offers as well. Pro Tip: Always use a branded business email address like john yourbrand. com to share these promotional offers with your email lists. So that your email does not end up in a spam folder, you also get higher open rates.

Choose to run your campaign from any time period, ranging from just a few hours to a full hour period. Best Buy became famous for their daily deals because they showcase a large discount on a different product each day.

Sticky bars are a great tool for promoting your limited-time offers across your entire site. If you want more customers to make it all the way through your conversion funnel, a limited-time offer is one of the best ways to guide them along.

Why not try out one of the limited-time offer popup templates on your site and drive sales now? Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits. Increase sales Help visitors shop and boost ecommerce revenue. Grow AOV Maximize Customer Lifetime Value with proven tactics.

Stop abandonment Explore powerful strategies to win back lost sales.

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