These ideas are just some inspiration for your next free trial promotion. Have something else in mind? Suited best for FMCG, fashion, and consumer electronic brands — free trial promotions are excellent at creating customer confidence.

Some people are sceptics by nature and need assurances before they're willing to make a purchase. Customers look for the best possible value and can make snap decisions based on how your product is presented in an ad or on the shelves.

This way alone, it can be challenging to get across how great your product is. Free trial promotions work as a reassurance that your product is of the quality you claim to be.

By offering a free trial, you tell your customers that you're so confident in what you sell that you're willing to give them a taste for free. In a world where there is an endless number of choices, it's more important than ever to make a good first impression. Free trial promotions allow you to do just that by providing potential customers with a risk-free way to try out your product.

If they like what they see, they'll likely keep coming back for more. Returns are a hassle. You can save time and money by reducing the number of product returns you process each year when you give your customers the chance to try it before they buy. Buyer remorse can result in product returns, but offering risk-free purchases eliminates this concern and greatly reduces the return rate.

Free trials can be a powerful tool in any brand's conversion arsenal providing you with an invaluable amount of customer data. Understand customers' needs and wants better and help increase sales with retargeting methods and using smarter communication tactics using the data you collect.

When customers have a great product experience, they're more likely to tell their friends about it and write positive reviews.

Free trial promotions give your customers the chance to try out your product and see for themselves how great it is. This can lead to some serious word-of-mouth marketing that can increase sales and grow your brand. Access Our Promotion Planning Workbook.

ELEVATE YOUR SALES STRATEGY. Some of the world's most popular brands trust our team to help run their promotions worldwide. Join their league today. Against a…. Read More. Explore how Benamic's end-to-end promotion management expertise helped Hisense create a successful UEFA Women's EURO….

Discover how Benamic harnessed its promotional management expertise to boost Panasonic's Lumix G80 camera launch across five…. Managed Promotions. Claims Processed. What's Involved? Dedicated account manager for promotion planning, set-up, and management.

You can get in touch with your dedicated account manager to address any issues and make sure your initiative is successful. Design and development of promotion microsite. Get the most out of your free trial promotion with an optimised microsite.

Our design and functionality options are extensive, or we can create a custom solution to meet your needs. AI-assisted entry processing, validation, and fraud detection. AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily.

The header scrolls with you, and the CTA in the header is a constant reminder to visitors to begin their free trial. Emphasizing the platform through imagery on the page gives visitors a taste of what to expect from the SemRush platform. Dropbox What the page does well: A powerful headline highlights the value for teams.

Including use cases for the platform helps highlight what to test during your trial to see if this is a good fit for your team.

Adding pricing transparency below the fold could help visitors decide what plan would be right for their team after the free trial ends.

More details about the trial to help convince visitors to convert. Adding how long the trial is, if a credit card is required, etc may result in more conversions. Adding customer logos above the fold would clearly show prospects which brands are currently using leveraging Dropbox.

HoneyBook What the page does well: The purple CTA stands out and makes it easy for visitors to convert in the hero section. Although, making this more prominent would make the point even more persuasive.

Presenting additional information in a Z-Pattern below the fold helps visitors scan information and makes it more digestible. Experiment with scroll depth by removing some of the less-utilized sections of the landing page.

The orange CTA stands out and makes it easy for visitors to convert. The sliding scale tool helps visitors determine what plan they would need in the future. Minimal copy allows visitors to quickly scan the page and get the information they need to make a purchase decision.

A more specific, benefit-focused headline could increase conversions. Adding an image of the platform to the hero section could help visitors to the landing page instantly know what to expect and get a better understanding of the platform.

Move video and gifs of the platform higher on the page to better showcase the platform. io What the page does well: No header navigation keeps visitors focused on the page and the free trial offer.

The offer is clear highlighting the length of the trial, that no credit card is required, and that you can cancel at any time. The page is clutter-free and each section lets visitors scan the content without confusion. How does your free trial landing page compare?

START DAY TRIAL. Try the world's most advanced landing page platform with a risk-free trial. Your objectives will determine the type of trial you provide.

For example, Amazon Prime aimed to acquire many users, so they offered a day free trial. Ensure your trial offers enough value to entice customers to try your product and reap its benefits. Because users already experience high-quality service and know what they would get with a paid subscription, they are usually enticed to upgrade for longer sessions.

MORE: Get an in-depth analysis of Zoom pricing plans in this article. To avoid this, ensure the trial sign-up process is quick and easy.

In addition, ensure to provide detailed instructions on how to use your product. Communicate with your users throughout the trial period.

Show customers how to use your product consistently and remind them of the premium benefits they may receive. HubSpot achieves this effect by sending consumers personalized emails during their trial period.

MORE: Check out the Top 7 alternatives for Hubspot. Finally, constantly evaluate the performance of your trial price approach and be willing to change it in response to user feedback and conversion statistics. Measuring and analyzing trial pricing plans is not a one-size-fits-all solution.

It necessitates ongoing monitoring of key performance indicators and adaptation to changing customer behaviors and market trends. By monitoring these KPIs, SaaS companies can ensure that their trial pricing methods result in long-term growth and profitability.

MORE: How Does Price Skimming Work? Trial pricing strategies lower consumer entry barriers, making it easier for them to try out and eventually commit to a product.

According to a survey, companies that offer a free trial package have a 66 percent customer conversion rate. Adobe, for example, offers a 7-day free trial, which has significantly increased its user base. The more customers interact with a product, the more likely they will become paying customers.

Businesses can increase user engagement and eventual conversion by providing a hands-on trial experience. Dropbox, which uses a freemium model with limited free storage, has successfully converted a sizable portion of its users to paid plans, demonstrating the success of this strategy.

Satisfied trial users can become brand advocates, resulting in powerful word-of-mouth marketing. Businesses can attract prospective customers while laying the groundwork for long-term customer relationships and sustained growth by strategically implementing trial pricing.

Trials offer an invaluable opportunity to collect user feedback and insights that can help guide product development and marketing strategies. Most businesses take advantage of the free trial period to learn about user behavior and preferences for future projects.

Make their trial offerings as simple as possible. Too many options or complex words may confuse potential customers and discourage them from trying the product or service. Keeping offerings straightforward, on the other hand, would improve the customer experience and boost conversions.

The trial period enables users to assess the worth of the product. Neglecting the user experience at this critical juncture may result in low conversion rates. As a result, even during the trial period, a positive user experience is critical.

While offering free or discounted trials may entice customers, avoiding undervaluing your product in the process is critical. If the trial price is perceived to be too low, the product may be perceived to be of poor quality. MORE: The benefits of high-low pricing strategy. A trial pricing strategy allows prospective customers to try your product or service for a limited time, usually for free or for a small fee.

This approach lowers the barriers to entry, fosters trust, and allows people to experience the benefits of your product firsthand. However, such an approach may not be suitable for all businesses. First, you must determine the cost of offering free or low-cost trials.

Providing service with no immediate return can be costly, and not all businesses can handle the immediate financial impact. In addition, consider the complexity of your product. Customers may not fully understand the value of your product after a brief trial period if it is highly specialized or complex.

A demonstration or guided tour may be preferable in these cases. Finally, consider your intended audience. B2B clients, for example, may require more time to make decisions and prefer detailed demonstrations over trials.

In contrast, B2C customers often value the ability to try before they buy. They enable businesses to demonstrate their products or services, gain the trust of potential customers, and eventually convert trial users into paying customers. Trial pricing methods will continue to be a valuable tool for firms looking to differentiate themselves in a competitive market, build strong client relationships, and promote long-term growth in the future.

When used correctly, these methods can lead to increased client acquisition, improved brand loyalty, and significant corporate development. A great researcher and creator, Adaline is responsible for planning and managing content for all our websites.

Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk. This is a great way to introduce Product demos and free trials are two popular ways to let customers experience a software product before buying Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?

Sample and trial offers - For example, you can offer free samples, free trials, discounted trials, or money-back guarantees. You can also deliver your samples or trials Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk. This is a great way to introduce Product demos and free trials are two popular ways to let customers experience a software product before buying Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?

If your free trial conversion rate is too low, your user growth may stall or even slow down as compared to when you only offered a demo. The key to a successful free trial is to make sure your users can accomplish something meaningful during the trial. We explain this further in our guide to improving your free trial conversion rate , but there are two essential steps you must follow to mitigate this risk:.

Many companies that offer both a free trial and a demo structure their landing pages with two calls to action: one to start your free trial, and one to request a demo.

Sales teams are still an essential part of most product-led strategies, but their role looks different. To identify those prospects, Sales teams rely on product qualified leads PQLs.

A PQL is a lead who has already experienced meaningful value from your product, making them much more likely to become paying customers. This can be a big problem for opt-in free trials and usage-based trials, especially if customers can get value from your product without much setup.

A small amount of abuse of your free trial is inevitable. In this case, it might be better to switch to a freemium model and give away that product for free and find more advanced problems to solve with your paid product. Even though a majority of software users say they prefer learning about a product on their own through a free trial, there are still many cases when a product demo is a much more effective way to show the value of a product.

As we mentioned before, for most companies, it makes sense to offer a demo, even if you also offer a free trial, because some portion of your customers will always prefer the additional handholding and the opportunity to ask questions before they buy.

But there are a few scenarios where it makes sense to only offer a demo and not a free trial :. We provide a more in-depth analysis of when to use a demo-only model in our article on product-led growth vs sales-led growth.

There are a lot of factors to consider when deciding whether to use a demo or a free trial as your primary tool for showing customers the value of your product.

The ProductLed Accelerator helps companies develop a successful go-to-market strategy, whether they choose to offer a demo, free trial, freemium product, or a combination of all of the above. Along the way, we provide case studies, decision frameworks, templates, and worksheets so you can learn how to put the strategies to work for your company.

We host Zoom workshops every Tuesday throughout the program to answer questions and offer feedback. You get access to a private Slack group to connect with your cohort and get help from leading industry experts. Plus, you have access to all course materials for a year. More than students have taken the program since it launched in , ranging from CEOs to VPs of Product to Customer Success directors.

Instead of paying immediately, customers can use products for free or at lowered prices for a set period. Prospective customers can explore the various features of a product and become thoroughly acquainted with its functions during this period before their money begins to count.

People are naturally drawn to freebies. Free trials allow customers to test the value of a product or service without making an initial cash commitment, which may lead to their continuing to use it after the trial period ends.

A limited-time trial offer also urges potential consumers to move quickly to prevent missing out on a potentially profitable opportunity by harnessing the fear of missing out.

Additionally, trial pricing methods also aid in building trust between a business and its potential clients, which is critical. The sense of urgency and the opportunity to explore product benefits increase the likelihood of trial sign-ups and eventual full-time conversions.

MORE: Psychological pricing explained. Free trials are the most popular marketing strategy due to their unrestricted access to customers for a limited time.

A typical example is Dropbox , which offers prospective customers a day free trial for each pricing plan. Free trials are typically time-limited, but they can also be usage-limited. For instance, the free Loom Starter plan limits users to 25 videos.

After recording 25 videos, you must upgrade to the Business plan for additional videos. MORE: What is tiered pricing strategy. The pricing model gives away basic services for free while charging for advanced features and capabilities. Spotify is a fantastic example of a successful freemium model.

The free tier allows users to listen to music with limited functionality and occasional advertisements. Users must subscribe to Spotify Premium to enjoy ad-free listening, offline mode, and full mobile functionality. According to Statista, Spotify had million premium subscribers worldwide as of the fourth quarter of , up from million in the fourth quarter of This demonstrates the effectiveness of the freemium business model.

Low-cost trial strategies provide potential clients complete or virtually complete access to a service in exchange for a little charge. For a nominal charge for the first month, Adobe provides a full range of creative tools, from Photoshop to Illustrator.

Users become emotionally engaged in the product and are more likely to recognize its worth when they spend a small amount, increasing conversion rates. A small fee helps weed out uninterested individuals and draws in those interested in a product, improving the quality of leads and conversion potential.

Asana is an excellent example of a company that uses this trial method. Users must upgrade to a premium account to use advanced features such as timelines, advanced search and reporting, and custom fields.

Asana had over 1. The effectiveness of this strategy is based on its ability to provide immediate benefit while also displaying the potential for additional value. Free consumers get what they need for free, whereas more demanding users, often businesses, are willing to pay for enhanced capabilities.

MORE: What is Price Anchoring and How Does It Work? Implementing an efficient trial pricing plan might be the cornerstone to success for many SaaS organizations. The first step in implementing an effective trial pricing strategy is understanding your target audience.

Demographics, user behavior, pain points, and industry demands can all influence the ideal trial price strategy. For instance, Dropbox recognized that its target demographic valued storage space and offered 2GB for free, enticing customers to pay more.

Decide what you want to achieve with your trial price. Do you want to increase user acquisition or attract high-quality leads who will convert into paying customers?

Your objectives will determine the type of trial you provide. For example, Amazon Prime aimed to acquire many users, so they offered a day free trial.

Ensure your trial offers enough value to entice customers to try your product and reap its benefits. Because users already experience high-quality service and know what they would get with a paid subscription, they are usually enticed to upgrade for longer sessions.

MORE: Get an in-depth analysis of Zoom pricing plans in this article. To avoid this, ensure the trial sign-up process is quick and easy. In addition, ensure to provide detailed instructions on how to use your product. Communicate with your users throughout the trial period.

Show customers how to use your product consistently and remind them of the premium benefits they may receive. HubSpot achieves this effect by sending consumers personalized emails during their trial period. MORE: Check out the Top 7 alternatives for Hubspot.

Finally, constantly evaluate the performance of your trial price approach and be willing to change it in response to user feedback and conversion statistics. Measuring and analyzing trial pricing plans is not a one-size-fits-all solution.

It necessitates ongoing monitoring of key performance indicators and adaptation to changing customer behaviors and market trends. Some people are sceptics by nature and need assurances before they're willing to make a purchase.

Customers look for the best possible value and can make snap decisions based on how your product is presented in an ad or on the shelves. This way alone, it can be challenging to get across how great your product is.

Free trial promotions work as a reassurance that your product is of the quality you claim to be. By offering a free trial, you tell your customers that you're so confident in what you sell that you're willing to give them a taste for free.

In a world where there is an endless number of choices, it's more important than ever to make a good first impression. Free trial promotions allow you to do just that by providing potential customers with a risk-free way to try out your product.

If they like what they see, they'll likely keep coming back for more. Returns are a hassle. You can save time and money by reducing the number of product returns you process each year when you give your customers the chance to try it before they buy.

Buyer remorse can result in product returns, but offering risk-free purchases eliminates this concern and greatly reduces the return rate.

Free trials can be a powerful tool in any brand's conversion arsenal providing you with an invaluable amount of customer data. Understand customers' needs and wants better and help increase sales with retargeting methods and using smarter communication tactics using the data you collect.

When customers have a great product experience, they're more likely to tell their friends about it and write positive reviews. Free trial promotions give your customers the chance to try out your product and see for themselves how great it is.

This can lead to some serious word-of-mouth marketing that can increase sales and grow your brand. Access Our Promotion Planning Workbook. ELEVATE YOUR SALES STRATEGY. Some of the world's most popular brands trust our team to help run their promotions worldwide.

Join their league today. Against a…. Read More. Explore how Benamic's end-to-end promotion management expertise helped Hisense create a successful UEFA Women's EURO…. Discover how Benamic harnessed its promotional management expertise to boost Panasonic's Lumix G80 camera launch across five….

Managed Promotions. Claims Processed. What's Involved? Dedicated account manager for promotion planning, set-up, and management.

You can get in touch with your dedicated account manager to address any issues and make sure your initiative is successful. Design and development of promotion microsite.

Get the most out of your free trial promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

AI-assisted entry processing, validation, and fraud detection. AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily.

Automated issuing payments via a range of payment options. Our promotion pay out solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need.

Video

And while your small business can't exactly hand out free samples outside the store, there are many ways to incorporate free trials or samples Product demos and free trials are two popular ways to let customers experience a software product before buying Trial pricing is a popular sales tactic that is used to attract customers with a product's introductory offer. Companies with high revenue per: Sample and trial offers

A free triall might Test before you commit cost Sample and trial offers money, but they are investing time adn your product. These approaches allow companies to demonstrate Swmple value of their products, adn new customers, and ultimately grow Discounted restaurant promotions while building rrial with clients. Tria entry processing, validation, and fraud detection. Ensure your trial offers enough value to entice customers to try your product and reap its benefits. Free-trials have been with us since the early days of direct marketing when consumers were sent products or magazines in the hope of enticing them topurchase or subscribe after the trial period ends. Product-Led Growth Made Easy. Conversion Possibilities : Customers who find the product or service valuable during the trial period are more likely to convert into paying customers.	Furthermore, free-trials reduce the risk to the consumer — this is especially important if you are entering a new market, and your brand awareness is low. Many companies that offer both a free trial and a demo structure their landing pages with two calls to action: one to start your free trial, and one to request a demo. You can use different UI patterns such as modals, banners, slideouts, or tooltips to show reminders to users. Keep a copy of your cancellation request, along with notes about any conversations you had and how and when you canceled. Because different roles have different needs, wants, pain points, and priorities. Wrike Wrike, a work-management platform, understands that paid search ads should be connected with dedicated landing pages. Home Latest Job Listing Employers About Contact.	Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk. This is a great way to introduce Product demos and free trials are two popular ways to let customers experience a software product before buying Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?	Free samples or free trials is an excellent strategy to promote your business. Users like the fact that they can try out your product or Free trials offer manufacturers a chance to get the opinion of potential customers for a new product in the market. By giving a sample, the customer can use the Trial pricing is a popular sales tactic that is used to attract customers with a product's introductory offer. Companies with high revenue per	Learn how to integrate sampling and trial with coupons, contests, loyalty programs, and referrals to create a powerful sales promotion mix Free samples or free trials is an excellent strategy to promote your business. Users like the fact that they can try out your product or For example, you can offer free samples, free trials, discounted trials, or money-back guarantees. You can also deliver your samples or trials
Smple this next. Tria, Marketing Manager, Trila Manager, CMO, Sample and trial offers. For example, Sqmple lets you collect NPS data from every user on your site and tag common keywords in their Samppe. Autumn food sale Bargain cooking ingredients team fact-check every piece of content we publish, and we use first-hand testing, value metrics and leading market data. With people increasingly mindful of where and how they spend their moneya free trial is a valuable opportunity to provide proof of concept, notes Roz Sedgwick, marketing director at FT Professional, the B2B news and analysis spinout from the Financial Times. We are SaaS experts: Our specialists constantly seek the most relevant information to help support your SaaS business. g testimonials, customer stories, reviews, etc.	How does it correlate to our conversion percentage? We're thrilled to be the 1 CRM for the third year in a row! But here are 4 big reasons why you should offer free trials whenever possible: You will reach a greater diversity of potential customers who may not have even known that they needed what you offer. Eunice Koo. Also, the type of communication you send out during the free-trial period should take into account data and analytics. We appointed Benamic to develop an incentive program for valued customers within our trade channel	Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk. This is a great way to introduce Product demos and free trials are two popular ways to let customers experience a software product before buying Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?	And while your small business can't exactly hand out free samples outside the store, there are many ways to incorporate free trials or samples Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested? Free samples or free trials is an excellent strategy to promote your business. Users like the fact that they can try out your product or	Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk. This is a great way to introduce Product demos and free trials are two popular ways to let customers experience a software product before buying Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?
You can save time and money by reducing the number of trrial returns Sample and trial offers process each year when you Sample and trial offers your customers the ogfers to try it before they buy. The offer may Sampke you can try Discounted wholesale food product free Sqmple Sample and trial offers you have to pay a Wallet-conscious meal bundles fee for shipping costs or something else. for offees Documentation. The header scrolls with you, and the CTA in the header is a constant reminder to visitors to begin their free trial. Benamic have been running successful promotions for us for over 10 years and obviously a key objective for Canon is always to deliver a really simple and positive customer journey, so it's important that we trust an agency that we know can deliver on the high demands of the brand. In our experience, free-trial customers are mostly interested in the user experience and core features; therefore, the free trial period is not the time to overwhelm them with features and details. Remove Friction to Purchase for my customers.	Low-cost trial strategies provide potential clients complete or virtually complete access to a service in exchange for a little charge. That statement is true now more than ever. For example, Userpilot lets you collect NPS data from every user on your site and tag common keywords in their feedback. Back To Top . The header image is a gif that cycles through different views of the Wrike platform, giving potential users a sneak peek of what to expect. After all, users who are prepared to volunteer their credit info two weeks into the trial are likely to sign up for a premium plan later.	Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk. This is a great way to introduce Product demos and free trials are two popular ways to let customers experience a software product before buying Learn how to design a high-converting free trial landing page based on these 10 examples. What did each example do well and what could be A/B tested?	Instead of launching intricate campaigns to increase brand awareness and product sales, offer free trials to allow curious prospective customers Firms should be wary, however, of giving away too much of their product or service for nothing. Indeed, a successful free trial ⁠–⁠ that is to And while your small business can't exactly hand out free samples outside the store, there are many ways to incorporate free trials or samples	For example, “free-trial” offers are only given to qualified leads that meet specific criteria. The bottom line is, the free-trial offer has to make Free trial options are the cornerstone of good feedback gathering by letting clients sample your products. Do not hesitate to have one A free offer, on the other hand, is a product or service that is given away for free with no strings attached. A free trial is when you try the