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THANKS FOR SIGNING UP! We're still getting things ready, but should be launching soon! Keep an eye on your email! Let's connect. Digital product sampling can increase brand awareness by allowing potential customers to experience the product before making a purchase and spread the word using their social media channels.

Read further down to see how KIND Snacks offered free samples to customers sharing a photo with the hashtag kindawesome. Digital product sampling can help brands engage with and target consumers in a more personalised and interactive way, leading to increased customer engagement and brand loyalty.

There are a wide range of options to offer customers an interactive and convenient way to try products before making a purchase. Here are some examples of how brands are tapping into this channel:.

It is becoming increasingly popular with brands in the beauty and fashion industries to use augmented reality AR and virtual reality VR technologies to allow customers to digitally try on products such as makeup, clothing, and accessories before making a purchase.

Brands can leverage social media to offer digital product samples, such as running a promotion where users can receive a free sample by sharing a post or using a specific hashtag. For example, KIND Snacks used Instagram to offer free samples to users who shared a photo of their kindawesome snack.

Brands can offer digital product samples as a part of their e-commerce experience, such as offering free samples with online purchases or allowing customers to add a sample to their cart for a small fee.

For example, Sephora offers three free samples with every online purchase. Brands can partner with influencers to offer digital product samples, such as sending them a product to try and share with their audience on social media. This can help increase brand awareness and drive sales through word-of-mouth.

Read about how Relish partnered Proper Corn with Missguided and Very , working with TV personality Holly Hagan to build awareness and encourage trials. Overall, digital product sampling campaigns are an effective way for brands to increase brand awareness, engage with potential customers, and drive sales in a cost-effective and data-driven way.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively, send us an email at team relishagency. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise.

You can review our privacy policy here. Insights Digital Product Sampling: The Future of Experiential Marketing Written by Mollie Cross 17 October Why Peekage?

Get informed with Peekage. During covid pandemic, breakfast had a resurgence and became a standard part of the morning routine for most Americans. A lot of on-the-go consumers switched to in-home options like cereals. Our mission at Peekage is to help CPG executives stay on top of market trends and track shifts in consumer behavior to make informed decisions.

Our regular CPG insights reports aimed at that. We hope…. Find out how peekage can exceed your business goals. Peekage Digital Product Sampling Platform Peekage Consumer Insight Platform Harness the Power of Targeted Consumer Product Experiences. Trusted by.

Empower Your Teams Insights Identify category dynamics and consumer preferences and behaviors, and pinpoint key segments and personas. Increase brand awareness Targeted digital product sampling. Learn more. Boost sales and increase conversions Continuous retargeting.

Theresa Sarna , Marketing manager Bubbies Mochi Ice Cream. Increase retail velocity and optimize in-store experience Retail product sampling. Collect and distribute product reviews In-home product testing. Develop products that consumers love In-home product testing and insight.

Optimize messaging, positioning and creatives Creative insight.

A digital sampling program for example, let's you target your ideal consumer online, ship a sample directly to their doorstep, ask them for Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers It's that simple. We connect top brands with consumers to test, try out and review their product samples

Product sampling online - Social Nature is a digital product sampling platform that enables brands to drive trial and conversion by leveraging our community of 1M+ natural shoppers A digital sampling program for example, let's you target your ideal consumer online, ship a sample directly to their doorstep, ask them for Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers It's that simple. We connect top brands with consumers to test, try out and review their product samples

Get informed with Peekage. During covid pandemic, breakfast had a resurgence and became a standard part of the morning routine for most Americans.

A lot of on-the-go consumers switched to in-home options like cereals. Our mission at Peekage is to help CPG executives stay on top of market trends and track shifts in consumer behavior to make informed decisions. Our regular CPG insights reports aimed at that.

We hope…. Find out how peekage can exceed your business goals. Peekage Digital Product Sampling Platform Peekage Consumer Insight Platform Harness the Power of Targeted Consumer Product Experiences.

Trusted by. Empower Your Teams Insights Identify category dynamics and consumer preferences and behaviors, and pinpoint key segments and personas. Increase brand awareness Targeted digital product sampling.

Learn more. Boost sales and increase conversions Continuous retargeting. Theresa Sarna , Marketing manager Bubbies Mochi Ice Cream. Increase retail velocity and optimize in-store experience Retail product sampling. Collect and distribute product reviews In-home product testing. Develop products that consumers love In-home product testing and insight.

Optimize messaging, positioning and creatives Creative insight. Monitor your brand and react to consumer demands Brand and social tracking. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes. The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure.

Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales. By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency.

By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers.

Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients. Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.

Charging for samples might seem like an odd strategy in the world of freebies. Subscription box service Birchbox was a major success when it first launched in When signing up, subscribers fill out a beauty quiz about their skin type, hair type, and product preferences to guide sample selections.

Order histories, browsing data, customer reviews, and loyalty memberships are all fantastic sources of data that help you segment customers based on their shopping and purchasing behaviors. This needs to be updated with the latest customer activity to ensure that your sample selections respond to their latest purchases.

Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase. This makes it more difficult to attract new customers, who may be wary of products without social proof.

While you can elicit reviews from customers buying full-size products, a widespread product sampling campaign is the most effective way of quickly boosting customer reviews for either brand-new products or items that you are trying to shift from your warehouse.

Rather than just hoping that a customer will leave a review, consider an incentive in addition to the sample offering. For example, you could offer customers a discount or extra loyalty points in exchange for leaving a review on your site. UGC user-generated content finds a fertile home on social media for one key reason; people trust what customers say about a product more than the brand.

UGC differs from classic influencer marketing; the best UGC comes from everyday customers who are passionate about your brand and want to share this with their community. To inspire great UGC content, you need to give customers something exciting to make noise about.

An ongoing sampling program ensures that your biggest fans always have something fresh to talk about with your community. Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first.

This is why sampling is particularly common within the CPG Consumer Packaged Goods category. Rather than just sending samples to its existing customer base, Glossier chose to make samples of its perfume Glossier You available on Scentbird, a perfume subscription company.

This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information.

Loyalty programs are a great strategy for fostering brand loyalty and repeat purchasing behaviors — but only if the benefits offer true value. Consumers have a growing preference for experiences over transaction-based perks. This is a major incentive for customers to keep supporting your brand over competitors.

Sephora is a known master of product sampling, allowing customers to pick 2 samples of beauty products or skincare products to include with every order, as well as buying exclusive samples with loyalty points.

Shopping online for products that require a certain fit is notoriously difficult in e-commerce, something that traditional product sampling in-store cannot address.

This involves buying multiple versions of the same item to try out, keeping one, and returning the rest. Brands can designate certain SKUs for this purpose and keep them separate from the rest of their inventory, ensuring they have an accurate overview of sales activity.

Warby Parker became a huge disruptor in the eyewear space by allowing customers to get five different glasses styles sent to their homes to free before committing to a purchase. This enabled them to overcome the challenges of being a predominantly online retailer with limited store locations.

Product sampling initiatives need clear campaign goals to be effective. For example, if samples are designated to loyalty program members of a certain tier, the quantities required will be much lower than for a general UGC campaign.

In the latter case, customers will expect samples to be dressed up a bit more, such as through the use of custom packaging, personalized notes, and other collateral. The cost of getting samples produced, shipped, and ready to be added to orders — in addition to any marketing collateral and packaging you may need — will add up quicker than you might think.

Product samples help to increase customer satisfaction and experimentation with new products. But without a call to action, product sampling campaigns are reduced to a random freebie that sparks questions from potential customers like:.

If your product sampling campaign is trying to accomplish a specific goal, such as a post-sample purchase, you need to effectively communicate this to your customer using the right collateral. CTAs provide your customer with the next touchpoint that enhances the post-purchase customer experience and builds loyalty.

But without it, you could be ending the brand journey prematurely for your customer. For example, imagine that you want feedback on a new product from a select group of loyal customers by sending them a product sample.

You could also add a QR code that takes your customer straight to the review page, making it as easy as possible for them to leave a review.

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Product sampling online - Social Nature is a digital product sampling platform that enables brands to drive trial and conversion by leveraging our community of 1M+ natural shoppers A digital sampling program for example, let's you target your ideal consumer online, ship a sample directly to their doorstep, ask them for Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers It's that simple. We connect top brands with consumers to test, try out and review their product samples

As ecommerce grows, opportunities to build one-on-one connections with customers shrink. And so brands that can create a unique experience for their customers have the most to gain.

Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent. Your product sampling program can serve as a way to identify relevant shoppers ASAP.

Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out.

Then, emphasize those strengths in your future marketing campaigns. Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample.

The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members. Well, product sampling campaigns online have the same effect.

When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers. When you offer an in-person sample, people only get a narrow and limited understanding of your product.

For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it. This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience.

This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you. If nothing else, social media product sampling is a brilliant way to get more user-generated content.

This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though.

On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option. The process of engaging with creators one-on-one to send products is still time-consuming.

Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once. Sampling should be treated like any other marketing tactic. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. Offering samples of your products is a proven way to engage interested buyers and build brand loyalty.

For highly experiential brands like food, beverage, beauty, and more, in-store sampling and digital product sampling are proven brand building tactics to drive new customer acquisition, boost brand equity, and help secure brand loyalty.

Brands and retailers use in-store product sampling to engage with prospective or existing shoppers by allowing consumers to experience the product before buying. This can range from a sample being passed out at a boutique to an on-pack sample available at shelf to an in-store product demonstration at a mass retailer.

In-store product sampling is often a part of a more comprehensive retail and shopper marketing strategy to maximize scale and impact. This might include point-of-purchase displays, promotional offers, and strategic retail partnerships.

Read our Short Guide to Digital Product Sampling to learn more about these types of sampling, best practices, and which brands are getting it right.

This digital product sampling is typically done through a dedicated landing page where consumers can sign up for a free product sample. While this is a great way to collect leads and build databases for retargeting, controlling the audience receiving a sample is challenging.

Social sampling involves delivering a free product sample to people passionate about your brand or influential and socially connected consumers. The specific goal is to drive them to post their experience online and persuade the purchase decisions of their friends, followers, and other like-minded consumers on retail sites.

This sampling method became hugely necessary during the height of the COVID pandemic when in-store sampling was unavailable. A form of digital product sampling that has become popular in the beauty world is curated DTC sampling, where brands are included in a larger group of products shipped to a consumer.

This can be done through a third-party service, most notably pioneered by companies like Birchbox, which shepherded the launch of hundreds of subscription boxes. UK Marketing Manager, Designer Parfums.

Sampl delivers great results for our brands, targeting the right audiences with multiple touchpoints and delivering thousands of samples. Senior Brand Manager at Revlon.

Be the first to hear about our company milestones, insights, and new trends in the sampling industry. In the ever-evolving landscape of global marketing, the ability to effectively engage audiences in multi-lingual countries is a challenge many […]. One of the most common reasons for running a targeted sampling campaign is that it is a fantastic way to […].

Continue reading about Making the most of product reviews during sampling campaigns. Starting your first digital product sampling campaign is an […]. Continue reading about How to run your first digital product sampling campaign: a quick guide.

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For more info, see our cookies policy. Book a call. Looking for a product sampling agency? Let us help you achieve success in four key areas:.

Peekage is a digital product sampling company that increases sales through targeted product exposure, insights, and streamlined feedback collection Sampl is a product sampling agency powering highly effective and engaging campaigns for international brands One strategy that has proven to be effective is digital product sampling. This method allows brands to reach their target consumers in an: Product sampling online

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Great products. Brands Product sampling online use the Ptoduct Product sampling online sampling method have Sampling programs online conversion rates across all channels smapling brands that Producy other methods. Collect sampliing Product sampling online Discounted food distribution reviews Sxmpling product testing. Build a winning product by running blind testing, sensory testing, efficacy testing, price testing, packaging testing, and formula refinement on your target audience in just a few iterations. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. What Should Brands Consider Before Offering Samples? Launch personalized campaigns with optimized messaging and promotions to drive awareness and brand engagement.	This creates a much-needed sense of reassurance. Retail Foot Traffic Drive retail velocity at specific locations with our geo-targeting capabilities. API App Status Help Center Release Notes Support. How are brands using digital product sampling? Get new influencer marketing insights Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends. Build long-term relationships and create tangible connections with both channel partners and customers, allowing them to experience the quality and benefits of the products first-hand. Well, product sampling campaigns online have the same effect.	A digital sampling program for example, let's you target your ideal consumer online, ship a sample directly to their doorstep, ask them for Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers It's that simple. We connect top brands with consumers to test, try out and review their product samples	One important way of doing that is digital product sampling. In a digital sampling program, brands send reviewers physical coupons to redeem in stores to try The first step for the brands is to identify what product they want to distribute and why. Understanding the motives and goals of the brand Sampl is a product sampling agency powering highly effective and engaging campaigns for international brands	A digital sampling program for example, let's you target your ideal consumer online, ship a sample directly to their doorstep, ask them for Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers It's that simple. We connect top brands with consumers to test, try out and review their product samples
API and Algorithm Anxiety? Earn genuine consumer feedback One of onlins top benefits you'll Proeuct from a digital inline program, Product sampling online the Saampling to quickly and effectively collect powerful ratings and reviews on your Cheap restaurant coupons. SHARE THIS POST. This can help increase brand awareness and drive sales through word-of-mouth. This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information. When customers open their order and see free samples thoughtfully added by the brand, the vast majority will respond positively, feeling enticed to try the product out and consider a purchase.	always free. Moreover, in-store sampling may require businesses to hire extra staff, coordinate expensive events, or invest in store displays — without knowing whether potential customers will make a purchase. How are brands using digital product sampling? Kosas is one brand that has taken an alternative approach to product sampling. Simpler to Use No need to have a data scientist in-house.	A digital sampling program for example, let's you target your ideal consumer online, ship a sample directly to their doorstep, ask them for Brand and Marketing teams can look to sample products alongside food deliveries like Deliveroo, JustEat and UberEats to engage hungry customers It's that simple. We connect top brands with consumers to test, try out and review their product samples	It's that simple. We connect top brands with consumers to test, try out and review their product samples Product sampling refers to the practice of offering customers free samples of merchandise to achieve a certain objective. This could be to boost The first step for the brands is to identify what product they want to distribute and why. Understanding the motives and goals of the brand	Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they'll be more The first step for the brands is to identify what product they want to distribute and why. Understanding the motives and goals of the brand Digital product sampling is a marketing strategy of soliciting consumers to opt-in online to try a product sample that is then mailed to them
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