Spotify Wrapped is a personalized video wrap of your year of listening, showing you your most played artists of the year, and the decade. By providing a video that was personalised, comparable, and shareable on every social platform, it provided a way for their users to relate and connect with their audience, with a sneak peek into their real life.
Tip: Could you develop a way for your audience to share results, or have customized interactions from your product that could boost engagement and shareability?. Apple products are notoriously used by creative people, making movies, music, designs and illustrations.
This beautiful campaign showed a real understanding, empathy and love for their core customer base. The clever execution showed how the users of Apple products are the real heros, however to find success and execute with excellence, they should be using Apple products.
With a number of easter eggs including the singer of the advert being Billie Elish , you can watch Apples video here. Tip: How can you hero the success of your customers while showing you are their secret weapon? Even toilet paper companies have social media needs.
Products like homewares can be perceived as boring and a bit mundane. Bringing them to life with characters can inject huge personality into your brand messaging, a way to make the originally boring relevant on social media. Characters help personify a brand, especially the cute bear that Charmin uses to jump on trending hashtags and topics.
Unsurprisingly, their hashtag trends on Twitter every time they launch a campaign. Tip: Can you inject personality into your brand with a character, or find a way to create visual consistency? Show them what crazy can do. Just do it. Nike capitalised on heroes like Williams using their brand, to inspire those who look up to them to encourage them to follow in their footsteps, and to follow their own crazy dreams.
Tip: How can you use Social Proof in your brand to inspire others to take action, where the knock-on effect is to use your product to get there? Christy Laurence is the multi-award-winning Founder of Plann, an app she created after watching hugely talented people around the world give up on making an income from their passion due to lack of marketing help.
She has a strong pun game and loves a good chat, connect with her directly at christyladylaurence. Your FREE January Content Planner. The Ultimate Guide To Mastering TikTok And Reels.
The Speedy Social Media Cheatsheet: Plan A Week Of Posts In 20 Minutes. The Ultimate Strategy Guide: Reverse Engineer Your Way To Social Media Success. Done-For-You Content: Engaging Instagram Captions You Can Start Using Right Now! Skip to content Demo. Plann Tour. Content Planner. Product Tagging.
Hashtag Manager. Caption Templates. Free Stock Libraries. Content Themes. All-in-One Social Media Manager. Media Collections. In January, they introduced their new vegan sausage roll, with a clever video ad parodying Apple ads. That made both pro-vegan roll and anti-vegan roll British people join the social media battle of the year!
Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns. Even though the success of the campaign partly happened because of an organic retweet and not an action planned by Greggs, it once again shows us the power of influencer marketing.
Even a negative opinion expressed by an influencer draws an incredible amount of attention to your brand. Perhaps one of the most bizarre social media campaigns: The beloved mascot of Planters snack food company died at the beginning of January. His death was announced with a tweet and later explained in a video ad posted to YouTube.
Apparently, Mr. Peanut sacrificed his life to save his commercial co-stars, Matt Walsh and Wesley Snipes. The brands and regular social media users alike played along with the campaign, and it even got a mention on SNL.
Goodbye, Mr. still can't comprehend that this really happened at an ad agency in the last few weeks pic. Another pandemic-birthed campaign, Airbnb introduced its Go Near campaign as an initiative to promote local travel and help the economy recover from the lockdown.
The travel industry was particularly hard hit by the pandemic, and the short-term rental company launched the campaign on social media using the GoNear hashtag to remind people that there are lots of fun destinations near where they live.
Recognizing not just its own livelihood but the income of the people who depend on it as a revenue stream, Airbnb reacted to the pandemic quickly.
Airbnb also focused on creating personal connections that humanized the brand at a time when many were feeling isolated. Yung Nnelg — Jordyn, Nic Da Kid. Created during the pandemic seeing a trend here?
Partnering with an established influencer helped the company reach an audience it would otherwise have struggled to connect with. Consisting of four basic self-defense movements, EmpowerMoves is intended to give women and girls the confidence and support to protect themselves and shape a strong and equal future.
UN Australia capitalized on this by working with choreographers and celebrities to create movements that not only look good in time with the music but can also keep women safe. It also serves as a rallying point for women who will no longer take a back seat to men or accept being a victim.
Harvard Business Review recognized it could fill a valuable role during the height of the pandemic by offering resources about the coronavirus. Gathering many resources in one convenient place, they provided a credible source of information at a time when misinformation was running rampant.
The special coverage included information about developing work-from-home policies, responding to new variants, and helping find a new normal. From fears of microchipping to governmental conspiracies, the sheer amount of outright false information about COVID was staggering.
Leveraging the credibility of its parent institution, HBR provided quality, factual advice for dealing with a wide variety of pandemic-related issues. Otherwise, they ran the gamut of platforms and audiences.
But something else tied these brands together: They all found innovative ways to appeal to their targets.
And they gave something in return. Keep this in mind as you strive to create your own social media campaigns. And who knows? Anna Bredava is a Marketing Manager at Awario, a social media monitoring tool. Pottery Barn is an American upscale home furnishing retail chain and online commerce company that deals in everything you need to decorate homes, including indoor and outdoor furniture, decor, bedding, bath, lighting, and storage accessories.
Their promotional SMS message below is on point. Red Lobster is a casual dining restaurant chain using SMS campaigns to announce special offers and deals to its customers. The text message below is part of their Black Friday Cyber Monday BFCM marketing campaign:.
The SMS campaign below is from their new year promotions and is a great example of how to hook the recipient with a value-packed offer:.
Red Robin, a famous gourmet burger chain, sent the following promotional message to encourage subscribers to browse their menu and order online. Sakara delivers fresh, organic, perfectly portioned meals directly to your home or office while striving for sustainability and minimizing toxic food waste.
They used an SMS campaign to announce their new range — Top List, to their loyal subscribers. Have a look at the SMS below:. Creating a highly-engrossing social media marketing campaign is a great idea to increase reach and build a solid brand following. Contrary to the popular grapevine, social media marketing is far from dead.
Here are some examples of social media marketing campaigns that you can learn from:. Ultrahuman Ring is a smart wearable that helps users monitor key health and wellness-related data points relating to movement, heart rate, body temperature, and sleep.
Their Twitter ad below tries to introduce, if not sell, this product to what seems to be a cold audience. Marketing campaigns are not just useful for promoting a business or a product. Take the example of Justin Welsh.
Take a look:. Take a look at his latest Twitter thread that raked in thousands of likes and, quite likely, sale of information products to his old and new followers. A leading all-in-one SEO audit and keyword research tool, Semrush is a well-known brand. Its target audience is primarily other businesses, such as digital marketing agencies.
The below example is one of its Facebook ads where it is trying to attract B2B prospects with a successful case study of a firm called Honeybook. Here are some amazing brands and examples of how they are using content across platforms to market their products and services:.
Twitter threads were a rave hack for a long time. Even with the changing Twitter algorithm dynamics, threads are a great content marketing tactic if you want to build a personal brand, attract signups, or just build a following.
Consider the example below by an email marketer who is trying to build an audience for his offering:. Food52 is one of those rare examples of a passion business done and scaled right. Their blog is the perfect example of content marketing done right.
Hannah and Nick from the Netherlands run this incredible travel and photography blog with tons of valuable content for travel-happy readers. One can hardly miss their value-rich blogs about custom itineraries and trip suggestions if they want information online.
Have a look:. Content marketing is not just about your website or blog post. With over M YouTube subscribers and millions of views per video on the platform, Jimmy Donaldson, also popularly known as Mr.
Beast, is rightfully credited with taking effective content marketing to another level. Take a look at a screenshot of his YouTube channel:. His blog is a great example of content marketing done right.
Here are some examples of effective B2B marketing campaigns from some popular tools out there:. Zoom, arguably the best video conferencing, webinar, and meeting software globally, runs an annual user conference called Zoomtopia.
They chose LinkedIn as their platform to promote their conference and attract registrations. Lemlist, a leading cold email software platform, uses LinkedIn to attract new signups and drive customer acquisition.
Have a look at their LinkedIn ad below:. Below is the ad Microsoft ran over the LinkedIn platform promoting its world-class Azure cloud service targeting other businesses with IT computing and storage requirements. The marketing campaign drives traffic and eyeballs for its latest infographics a report on cloud strategy.
People who interact with or download the infographic are potential customers for Microsoft Azure. Slack is a popular IM app for B2B businesses.
The following is a LinkedIn ad from Slack asking users to download the eBook to learn more:. Stripe targets its potential customers to try them out by sharing real reviews and case studies in its ad campaign on LinkedIn. The LinkedIn ad shares the value proposition briefly and asks users to read reviews from real customers to make an informed decision.
Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign
Online sample campaigns - 18 Brands That Nailed Their Digital Marketing Campaigns · 1. Zappos · 2. Nike · 3. Mint · 4. American Express · 5. Slack · 6. Amazon · 7 Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign
Partner with another company to increase reach. Key Takeaways for Marketers : Use new technology to the fullest. Genuine reactions always add comical value.
Use subtitles to increase the reach of your ad. Key Takeaways for Marketers : Shopping in and of itself can be experiential marketing. Take your brand messaging into all areas of your product offering.
Key Takeaways for Marketers : Create a destination for your experience by partnering with museums, etc. Test it out your tech with the pros to make sure the experience is life-like.
Think outside of the box. New technologies can be paired together for amazing marketing campaigns. Stay true to your brand, even if it might turn some people off.
Key Takeaways for Marketers : Natural communication builds connections with consumers. Think about your own media consumption when creating marketing campaigns.
Key Takeaways for Marketers : If the budget allows, bring in some star power to deliver the message. Framing things as a PSA is a fun way to get your message across. Key Takeaways for Marketers : Show your story in an authentic way to connect with viewers. Your company values can set you apart from your competition.
Be strategic with your use of influencers. Key Takeaways for Marketers : Find a cause that matters to your organization. Break up your larger campaign assets into micro-content. Turn a mistake into marketing gold when possible.
Key Takeaways for Marketers : Understand the beliefs of your target audience when launching your marketing campaign. Key Takeaways for Marketers : Marketing can solve big problems when done creatively.
Encourage user-generated content. Key Takeaways for Marketers : Savage marketing, though petty, wins a lot of fans. You can use fan tweets as advertising.
Key Takeaways for Marketers : Use superfans in your marketing campaigns. When applicable, live streaming on social media can be a huge benefit. Key Takeaways for Marketers : Ask for ideas from your audience.
Use the creativity of others to form your campaign. May 9, About the Author. Leah DeKrey. Explore This Better Sprout Social Alternative For Social Media Management. How to Build an Effective Marketing Schedule Template.
Dove kicked off its RealBeauty marketing campaign 16 years ago in Like Dove, you can create a genuine rapport with your target market by bonding over shared values.
This is a powerful tactic — 77 percent of consumers buy from brands who share the same values as they do. Specifically, 71 percent of consumers find brands engaging in politics on social media annoying.
Still, shared values provide an effective way to spark connection — and succeed in marketing. Just make sure you genuinely care about the values you promote. Inauthenticity will always backfire in the end.
The catch? It was published through gas station TVs alone. Moonpie maintains this brand voice throughout all its social media efforts, including its responses to social media users. A unique brand voice is an essential component of all viral social media campaigns.
In other words, your brand needs a personality. According to research by Sprout Social , consumers prefer brands that present an honest, friendly, and helpful brand personality on social media.
As an exercise, imagine that your brand is an invisible friend. How would they act? How would they talk? What would they find interesting and amusing?
Also, make sure your brand voice is consistent across all of your marketing channels. Bottom line, make sure to inject some personality and continue to develop your brand voice in every social media campaign you run. The premise was simple: An old cat imparting advice to a new kitten.
Now, cute kittens have long been a staple in viral sensations, and this video is no different. However, the hilarious script-writing is in a league of its own. Dear Kitten has more than Plus, BuzzFeed and Friskies have ridden the wave and created a viral video franchise:.
Well, one study interviewed 2, people and found that the main reasons were to:. Amusing and entertaining content fulfills the first three of these reasons. According to Hubspot, 54 percent of consumers want to see more video content from a brand or business they support.
So, brainstorm ways to create engaging, amusing, or even downright hilarious content to promote through your next social media campaign. Mattress store Casper has created a social media campaign to engage its target market through an audio playlist designed to help them sleep better. Of course, the brand uses standard social networks such as Facebook, Instagram, and Twitter to promote its playlist.
Think about it — Facebook and Instagram are drowning in brands scrambling to get their messages through to consumers. Also, plenty of brands create Spotify playlists or podcasts.
However, very few brands create original, niche audio content for channels like Spotify. So try to find ways to do things a little differently.
Is there an under-utilized online platform in your niche? Can you think of a way to connect with your target audience in a refreshing way? Truly successful social media campaigns are creative and unique. But the financial accounting firm PwC did just that and even snagged an award for their effort.
PwC wanted to increase awareness of its role in counting the ballots for the Oscars and appeal to a younger demographic. So the firm came up with a prop — a ballot briefcase — and gave it its own Snapchat account.
All of this was documented through Snapchat stories, and PwC even allowed the briefcase to engage with followers and fans on Snapchat by responding. Plus, media personalities like Neil Patrick Harris joined in on the campaign, which generated a lot of buzz around and interest around the campaign.
The results? Look for ways to utilize newer social media platforms, especially if your main target audience is to year-olds. And knowing that the audience might not be interested in hearing from the firm directly, they created a fun prop that connected well with the younger demographic.
Get creative on Snapchat and TikTok , and share your unique campaigns across other social media channels to reach a wider audience. In the wake of the COVID pandemic, dancing has become a popular activity for individuals and companies to advocate for preventive measures amid the ongoing crisis.
They would then post the footage on TikTok with the hashtag DistanceDance. Unsurprisingly, the campaign was a bit hit, garnering over 8 billion views and over 1. And to date, the hashtag has With the DistanceDance campaign, the company purposefully aligned its CSR strategy with its other marketing and brand awareness activities.
And it worked to perfection. So, think about how you can demonstrate social responsibility to raise awareness of your brand. Your best bet is to start small by looking at the causes around you and finding a way to support them. Or a support group is advocating for the implementation of a remote work policy in your industry.
How can you partner with these causes? Social media marketing campaigns are a great way to promote your brand, engage your target audience, and, ultimately, boost sales.
Plus, media personalities like Neil Patrick Harris joined campaigsn on the campaign, which Online sample campaigns a lot of buzz Free furniture samples and interest Campigns the campaign. Great companies are always evolving, and your customers expect to experience change. Everything You Need to Know About Brand Experience. If you can narrow in on whatever that may be and build a campaign around celebrating that, you might just strike a chord. It can make or break your strategy.
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