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RESOURCES Our blog Get inspired Our community Share and learn Our guides Tips and how-to. COMPANY Updates News and announcements Partners Browse or join Careers Join our team. Sign up. Log in. Giveaway Entry Form Template This stylish, free template helps you attract more entries, while integrations keep your data organized.

Use this template. We're giving away 10 free pairs of T-Bok Classics. if you know about giveaway ideas for business please visit. We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow.

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Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress. Written By: Stacey Corrin Stacey Corrin. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer.

Alongside this, she's fascinated with web design, user experience, and SEO. See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 3, What Is An Instagram Giveaway? How Do Instagram Giveaways Work?

News-jacking Instagram Giveaway Example 2. Pick A Favorite Product Instagram Giveaway 3. Seasonal Instagram Giveaway Examples 4. Instagram Contest With Multiple Winners 5.

Trending Product Instagram Contest Examples 6. Holiday Instagram Giveaway Examples 7. Product Feature Instagram Giveaway Post Idea 8. High-Value Beauty Instagram Contest Examples 9. Choose Your Prize Instagram Competition Follower Milestone Instagram Contest Examples Instagram Hashtag Promotion Contest Influencer Instagram Giveaway Idea Instagram Cash Giveaway Example Like and Comment on Instagram Contest Example Tag a Friend Instagram Giveaway Example How Do I Do A Giveaway on Instagram?

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First Name. We do not sell or share your information with anyone. Blog Topics Announcements Case Studies Marketing Tutorials. Comments this information was really great i loved it sooo much will definitely be implementing some of these ideas to build my business.

Good luck with the growth of your business. Add A Comment Cancel reply We're glad you have chosen to leave a comment. When done right, an e-commerce giveaway can help your brand pull in a ton of new leads, crank up your social media following, and generally increase your exposure.

And because participants have the chance to win products, most are more than happy to comply with the requirements to enter. The company runs its e-commerce giveaway on Instagram where the prize is eight full-sized products, featuring shower smoothies, sugar scrubs, and body butter.

Five days later, Melted Soapery will select and contact a winner so they can redeem their prize. Then, Melted Soapery breaks down exactly what users need to do to enter step-by-step to eliminate any guesswork.

Next up is organic skincare company Airmid Beauty Secrets. Like Melted Soapery, they run their e-commerce giveaway on Instagram and use an eye-catching photo to grab the attention of potential participants. Either way, this leads to a spike in their website traffic.

In terms of entering this e-commerce giveaway, Airmid Beauty Secrets makes it super simple and spells out the process right here.

Users have to like the post on Instagram, tag five friends and ask them to follow, and then repost the post on their Instagram page and story.

And just below that, the brand includes other key details, noting that participants can tag additional people for a chance of an extra entry, when the contest ends, and when the winner will be announced. The way Airmid Beauty Secrets announces the winner on Instagram Live is smart.

This encourages people to tune in live to see who won, which gives the brand another way to boost engagement and build even stronger rapport with their audience. It just boils down to offering products that participants are receptive to and that get them to take action. One of the best ways to maximize the impact of an e-commerce giveaway is to have an influencer promote it.

Case in point, e-commerce fashion brand Colorful Natalie. Follow some specific accounts, like and save the photo, and tag friends with each tag counting as a different entry.

I think this is one of the more brilliant e-commerce giveaway examples for the simple fact that it leverages influencers with a strong following. Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash.

And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark. Many are open to it, and you can DM them with an inquiry.

Sorry if I sound like a broken record for using TOMS in many of my blog posts. If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website. Drop us your email to enter!

FreebieShark is updated daily with legit free samples, sweepstakes, instant win games, and more The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! Absolutely FREE Samples! Updated directory of samples & coupons. Pick the ones you want and receive them at home for free. Beauty, food, baby/children

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Sample giveaways online - Big contest player or just got eyes on the prize? You can always find a great prize with our list of contests and giveaways FreebieShark is updated daily with legit free samples, sweepstakes, instant win games, and more The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! Absolutely FREE Samples! Updated directory of samples & coupons. Pick the ones you want and receive them at home for free. Beauty, food, baby/children

Facebook ads were pushed out to fans, asking them to sign up to win free playoff game tickets. Source: Facebook. If you want your audience to pay attention to your messaging, try reaching out directly to their inbox. Nail polish brand Sally Hansen used this tactic in its recent Facebook Messenger contest.

Users were sent direct messages asking them four questions about their skin tone, undertone, and personal style. Based on the answers provided, Sally Hansen then recommended a personalized set of color recommendations that contest participants could interact with and explore further.

Those who shared their email addresses with Messenger were entered into a contest to win a set of limited-edition festive red nail polishes. Another way to get contest entries is to direct people from your social media channels to a contest landing page.

This can be done through organic or boosted posts , Or, or even just a regular social media post. Travel brand Expedia used this tactic in its ThrowMeBack Twitter contest which let entrants revisit a vacation from the past after signing up through the landing page. We threw this family back to their tbt.

Social media contests are an excellent way to let your customers or target audience know about your brand , product , or service.

Not only that, they can also be used to increase brand awareness and reach new potential customers. Here are three fun social media contest ideas that you can use to increase brand awareness for your business.

Collaborating with another brand or influencer in your industry is a great way to reach a new audience and get people talking about your brand. For example, you could team up with an influencer to give away one of your products to their followers. Or, you could partner with a relevant brand to double the prize offers of your contest.

Local Vancouver restaurant chain Nuba took advantage of this technique when they partnered with yoga studio Jaybird. Both brands focus on nourishing the body and the mind, so the contest was a perfect fit. A post shared by Nuba Feel Good Lebanese nubatown. Hashtag challenges are a great way to get people involved and engaged with your brand.

All you need is a catchy hashtag and some prize incentives! The contest called on users to share a video of themselves making their mom smile. In just two weeks, the hashtag received over 5.

Platforms like Snapchat now offer branded lenses and AR filters that users can play around with. This provides a great opportunity for brands to get in on the fun and host a contest using these features.

Users could use these features in their daily snaps, or unlock a mountain zorbing game where they dodged obstacles while flying down a slippery slope.

Players won free packs of cookies as prizes. This campaign helped Oreo connect with a younger audience and get their attention with something new and exciting. Ready to run your next social media contest?

Use this template to launch your next social media contest and drive more engagement , leads , and sales for your business.

Click below to download the free social media contest template. Are you looking to increase engagement? Drive traffic to your website? Boost brand awareness?

Pro tip: Make sure you set S. goals for yourself: specific, measurable, attainable, relevant, and timebound. For example, We hope to gain 1, new followers within 1 week of running this Instagram contest.

Your prize should be relevant to your contest goals and audience. Make sure you give people enough time to enter the contest. Pro tip: Use Hootsuite to schedule your social media posts in advance.

Teaming up with an influencer is a great way to get the word out about your contest. Make sure to choose an influencer who has a similar target audience to yours. For example, Facebook wants it to be clear your contest is not affiliated with their brand.

Instagram requires you to have official rules laid out for each contest. There are a few ways you can pick winners fairly :. That way, there are no surprises when the contest is over. Hootsuite Analytics can also help you track how much reach and engagement your contest is getting.

Track contest-related shares , hashtags , and more to see how far your contest is shared. Save time and run your next social media contest with Hootsuite.

Promote it across all the major networks, engage your followers, and manage user-generated content in one place. Try it free today. Get Started. Do it better with Hootsuite , the all-in-one social media tool.

Stay on top of things, grow, and beat the competition. Hannah Macready is a freelance writer with 12 years of experience in social media and digital marketing. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad.

Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence.

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First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. With literally millions of other brands out there, why not shop around? Image source. All you need to do is enter your email address for a chance to win a totally free product.

What have you got to lose? They help brands grow their marketing lists, giving them the opportunity to transform one-off website visitors into engaged ecommerce leads and, eventually, paying customers.

As with any campaign, the first step to planning a promotional giveaway is to define the objective s you hope to achieve. Common goals include:. If they love browsing necklaces or buy a new bed cover every six months, you can hit their inbox with a targeted promotion at exactly the right time.

Many brands use promotional giveaways to increase engagement on social media and grow their follower counts, just like in this example from our pals at Haute Hijab :. Most of these contests follow a similar format, offering followers the chance to win a prize in exchange for:.

This is an easy way to reach new audiences on social media—although, clearly, there are no guarantees that those people will follow you or engage with your content let alone buy from you. Rather than asking customers to comment on your social posts or give you their email address, task them with sharing photos and videos of them using and enjoying your product.

Referral campaigns are typically about generating sales instead of leads. So they tend to offer more attractive, guaranteed rewards. Rather than giving participants the chance to win a prize, you might offer a free product or even a cash incentive to both the referrer and the referred customer.

Like any type of promotion, it makes most sense to launch your giveaway campaign during slower sales periods for your brand. Beyond that, build your launch around times when engagement is highest across your chosen promotional channels.

For instance, the best time to send emails is generally on Tuesdays and Thursdays…. Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue. Get it wrong and you risk devaluing your brand and turning off loyal customers.

Here are five best practices to boost your chances of running a successful giveaway…. Or if you want to capture more email addresses, try targeting new customers visiting your website via onsite popups. The easiest solution is to give away your own products.

With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest.

For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize. Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:. Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience.

As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page. In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions.

But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible. National lotteries are a good example.

They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers. Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you.

Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition. Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona.

With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses. Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it.

The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J.

Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.

One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign. Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway.

This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity.

They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.

Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not. Check out this example by Oru Kayak :.

Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway. They bring all the prizes you can win together and use the picture on their giveaway landing page.

They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :.

In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers.

Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :.

Sample giveaways online - Big contest player or just got eyes on the prize? You can always find a great prize with our list of contests and giveaways FreebieShark is updated daily with legit free samples, sweepstakes, instant win games, and more The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! Absolutely FREE Samples! Updated directory of samples & coupons. Pick the ones you want and receive them at home for free. Beauty, food, baby/children

They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads.

After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot. Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

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Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce May 24, 8 min read. By Emil Kristensen.

Table of Contents. Melted Soapery 2. Airmid Beauty Secrets 3. Colorful Natalie 4. TOMS 5. Emil Kristensen Emil is the CMO of Drip.

Come for the automated marketing. Stay for the endless revenue growth. Start a day free trial, no credit card required. The bright giveaway background adds color and movement to what would typically be a dull page.

And it draws the eye to the center, where a simple widget has all the information for the contest. This Facebook landing page example offers an Amazon gift card as the prize and clearly states that with bold headlines and descriptions.

Related: What Happened to Amazon Giveaways? Therefore the ways to enter include visiting the brand on Facebook and viewing a post. The refer-a-friend action is a simple way to get more entries by sharing the giveaway with their network. Next up, we have a landing page focused on running a giveaway to coincide with a yearly holiday: Black Friday!

These reasons are:. You can see the total entries, which adds social proof , while the time remaining to enter reaffirms the sense of urgency.

Then all you have to do is enter! Our 3rd giveaway landing page highlights a brand using the power of imagery to give a product away in a Twitter contest. A product or service giveaway is a great way to boost brand awareness and build a buzz around your business.

The most powerful aspect of this landing page giveaway design is the background image to complement the product. Site visitors will have no issues picturing themself on a tropical beach wearing that tank top.

It connects on an emotional level that drives home the urge to enter. This contest uses the RafflePress giveaway contest template designed to grow their Twitter following and increase engagement on Twitter.

So the ways to enter to increase their Twitter followers are automatically added to the widget. It saves time during the setup process and offers a laser-targeted way to reach their desired goal.

You can learn how to do a Twitter giveaway here. The following example of a giveaway landing page differs from the rest.

This business uses the RafflePress Pre-launch Campaign contest website template for marketing its website before launch. Adding a giveaway to your coming soon page is an excellent tactic for your marketing campaigns.

The contest drives traffic to your page and keeps people engaged with your brand. The ways to enter this competition encourage people to interact with your brand on social media and grow your email list. And the result is more people interested in your new website, engaging with your brand, and becoming qualified leads.

You can learn all about the different RafflePress actions here. Instagram is a great place to run contests due to the image-focused nature of the platform.

But having a dedicated landing page for your giveaway on Instagram makes more sense than creating a simple post. In the Instagram giveaway example above, you can also evoke an insta-worthy presence on your landing page.

But while doing this, you can make your giveaway design more interactive to entice more people to join in. By using the user-generated content actions included in RafflePress, this giveaway design easily lets people upload a photo.

So you can transform a simple follow-and-like contest into an engaging photo contest. The Instagram entry options help you grow your followers and get more likes on Instagram. This example is one created for a YouTube giveaway aimed at site visitors who stream games.

In this YouTube contest example , we want to draw your attention to the prize on offer. This kind of prize has the chance to draw in a bigger crowd eager to get their hands on it. And because the contest entry options are related to a platform well-known to streamers, the audience targeting is ideal.

The easiest way to create a landing page for giveaways is to use the giveaway landing page software option in RafflePress. RafflePress is the best WordPress giveaway plugin for running viral contests. It includes several premade giveaway templates that allow you to get started quickly.

You can use its drag-and-drop giveaway builder to build your giveaway widget in just a few minutes. That includes adding easy 1-click entry actions, instantly generating giveaway rules, customizing your design, and more. RafflePress allows you to easily create a giveaway landing page without writing a single line of code.

To set up your page, first, follow these steps to create an online contest with RafflePress. After creating your giveaway widget, go to Settings » General from your giveaway setup page in WordPress.

Then find the Page Permalink heading and enter a URL for your contest. Make sure to keep your URL short and memorable. Now click Save to confirm your changes.

The entire process takes just a few minutes, so you can start attracting tons of giveaway entries in no time. You can also use a landing page builder to design a giveaway landing page. A page builder lets you add more functionality to your page to boost leads and entries. We suggest trying SeedProd , the best WordPress website builder.

It lets you create any type of page visually, without code. You can start with a premade giveaway landing page template, customize it with the drag-and-drop editor, and see the changes in real-time. SeedProd also comes with a dedicated RafflePress block, allowing you to embed your giveaway with a few clicks.

Using SeedProd for your giveaway page gives you more control over your design, making it even easier to convince users to enter. Click here to get started with SeedProd.

There are many ways to promote your giveaway, including via email marketing, social media sharing, and referrals.

Here are some contest promotion ideas to help. We hope this article has helped you find powerful landing page examples to inspire your giveaway. We also hope you understand why successful giveaways use attractive landing page designs. But remember, the easiest solution is to create your giveaway on a landing page with RafflePress.

You can also find us on Facebook and Twitter for more helpful posts like this. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation. Your Real Name.

You Real Email. Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.