Perhaps what works best for your business is a combination of the above examples. Maybe your business requires a whole different approach altogether! Have a think about what your motives are for creating a loyalty program.

Consider which of the examples listed here would best serve that purpose. Play around with the rewards you could offer your customers, keeping in mind which demographic they most prominently fall into.

Stamp Me creates digital loyalty solutions for businesses of all shapes and sizes. From straightforward stamp card apps to sophisticated customer rewards platforms , we can help you retain customers and foster brand loyalty. For more information, drop us a line today.

Otherwise, check out some loyalty solution case studies. Skip to Main Content Skip to Footer. Merchant Login Get Started Get Started. Back to All Posts Rewards. Written by. No items found. Stamp Me Loyalty Platform Create memorable moments of joy with Stamp Me.

Stamp Me is a straightforward and intuitive loyalty platform trusted by merchants globally. We've blended the classic "Buy X, Get Y" loyalty cards with a modern mobile app to elevate customer loyalty experiences.

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Jan 24, Be creative! Not every reward has to be expensive to make an emotional impact. Simply giving something when customers least expect it is enough to form long-lasting loyalty and entice customers to make an unplanned purchase. For instance, sending the valuable members a birthday message that, in addition to giving a small benefit, recounts their history of being a customer mentioning their favorite products, best gifts they redeemed, current tiers, the day they joined and even the private or community events they attended show that you, as a brand, truly care.

Obviously, executing such a hyper-personalized marketing campaign requires an established a CRM system capable of collecting and sorting such data. Additionally, you can collect further information — product preferences, favorite colors, likes and dislikes, personality, hobbies — with gamified profiling.

Showing VIP customers that you are genuinely invested in building a relationship fosters trust and brand loyalty. Offering unique experiences is a great way to make this happen.

You can maintain engagement in the following ways:. Access or lack of access to certain benefits is what adds true spice to a privilege program. Knowing that only the crème de la crème of the community is allowed to access a certain feature makes that feature more desirable for customers across the board.

For this reason, consider setting up special interest groups that revolve around your most popular products. Special groups bring the true essence of exclusivity to a loyalty program. Paid or subscription-based loyalty programs are a bit similar to VIP clubs, but in this case, the membership requires a direct monetary payment, which can be one-time or recurring.

There are two ways to approach the concept of paid loyalty programs: either make the whole program fee-based or offer it as an optional bonus on top of the default, free system. In case of the former, you need to ensure that the rewards and benefits are truly outstanding and worth the investment.

As for the latter, consider using it to boost existing benefits. For instance, those who subscribe to the paid system can earn double points for each purchase, or receive more valuable birthday rewards.

The quality of customers in such exclusive programs is generally higher, as only those who are truly dedicated to the brand are willing to pay upfront for premium privileges. Plus, if it becomes popular, the program will have a high ROI. LuisaViaRoma is a luxury retailer based in Florence Italy.

They sell established and emerging designer brands, such as Bottega Veneta, Gucci, and Off-White. Neiman Marcus is an American chain of luxury department stores, including the Bergdorf Goodman luxury chain.

The company offers InCircle , a loyalty program with eight different membership tiers, accessible through their NM and BG Credit Cards. You can check out our in-depth loyalty based review of the Hugo Boss Experience here. MatchesFashion is a luxury retailer based in London, offering hundreds of luxury brands such as Prada, Saint Laurent, and Burberry, for men and women.

Their program, The Curator , awards points for purchases, allowing shoppers to progress through membership tiers as they shop. The company specializes in the sense that it offers multiple services for customers.

High-end customers want to be pampered after reaching a new milestone. You can easily fulfill their expectations by offering exclusive gifts, unique services, and personalized experience. People will love it! She has experienced Antavo grow from a startup into a scaleup. Coming up with loyalty rewards ideas can be challenging.

This guide shows you how to create better rewards, benefits, and incentives. Why should customers choose you? Privacy Preference Center. Privacy is important to us.

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Voucherify for. Platform overview. Personalized coupons. Loyalty programs. For Developers. For Digital teams. NEW How QSRs Add Flavor to Loyalty Programs and Retention Strategies in Log in Get started. Log in Get demo. The Definitive Guide to Loyalty Programs.

Exclusive tips and insights to take your loyalty marketing to the next level. How to increase brand loyalty through careful planning and strategy? How can Voucherify help you get started with loyalty marketing?

Watch now. How Munhowen Drinx integrated an omnichannel loyalty program into POS with Voucherify. Get inspiration to grow. Join our newsletter. How to identify and prioritize the best loyalty rewards for your program? Three key dimensions let you measure the impact of your loyalty rewards: Direct effect on customer loyalty Implementation cost with associated soft fraud risk Differentiation from other loyalty programs 1.

Direct effect on customer loyalty This dimension measures how well your loyalty rewards program encourages customers to keep coming back and buying again. Implementation cost It's important to weigh rewards costs against the expected benefits from increased customer loyalty.

What are the most popular categories of loyalty rewards? Service-based benefits These benefits provide tangible services or added convenience that make members' lives easier. Priority customer service. Kate Banasik.

Discover these 10 experiential rewards that will transform your employee experience platform and leave employees with unforgettable Missing In many free perks programs, shoppers can redeem points for things like free food or a free makeup sample. exclusive benefits with the brand

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Exclusive sample rewards - Experiential rewards offer customers additional value through unique experiences that won't dilute your luxury brand Discover these 10 experiential rewards that will transform your employee experience platform and leave employees with unforgettable Missing In many free perks programs, shoppers can redeem points for things like free food or a free makeup sample. exclusive benefits with the brand

Known for its commitment to corporate social responsibility, The Body Shop is a brand that takes its loyalty program in a different direction. Although it operates on a shop-more-to-earn-more basis, Love Your Body Club acts almost like a community, rather than a point program.

To create a better omnichannel experience, The Body Shop invites you to either visit a physical store or simply sign up online for its rewards club:. The best part of all is The Body Shop allows you to use your points as discounts, as well as donations to a charity of your choice.

But it can make you feel better about spending money on the store by doing good at the same time. If your brand is passionate about social and environmental causes, the option to donate points to a charity should be a must-have in your loyalty program too.

After all, the whole point in having a loyalty program is to bring in more revenue. Knowing this well, Torrid not only aims at bottom-funnel conversions in its loyalty program but also focuses on engaging its top-funnel prospects.

Whenever you engage with the brand—be it in the form of email clicks or product reviews —you earn points for each action. To get the most out of this generous offer, Torrid includes it at the bottom of every marketing email it sends:.

A simple action like opening an email and clicking through it already gets you one point every day. This is a genius way to make sure that people open your emails day after day—until, eventually, a product catches their attention. Whether you go with a point-based, tiered, or paid membership structure, customer loyalty programs that constantly offer value to its members are the best way to ensure repeat purchases.

For your rewards program to work, you need to keep your customers engaged and interested, with status emails, special offers, birthday gifts, and more. Take inspiration from these seven e-commerce brands that do that just right and build your loyalty program with a strong focus on its perks.

Seray is a Product Marketing Manager at Drip. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot.

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By Seray Keskin. Table of Contents. What Are Customer Loyalty Programs? Seray Keskin Seray is a Product Marketing Manager at Drip. Come for the automated marketing. Stay for the endless revenue growth. Start a day free trial, no credit card required. Try Drip today! Related posts.

Learn more about Drip Email Customer Insights Automation Segmentation Onsite. Today the customer is much more tech-savvy and spends time to shop around to get the right deal.

That means they have become less brand loyal. Post-COVID, the competition for full-price customers will be even more pronounced.

Recruiting and keeping full-price paying customers is a massive headache. Also, hundreds of thousands of brands, that were retail or wholesale, have now opened eCommerce. Creative Director and Founder of Yulan Creative. Being able to change and adopt new strategies is the route to success.

Transforming the ways you engage with customers will no doubt yield positive changes in their spending habits. Contests, exclusive clubs, or user-generated fashion content are other forms of gamification you can use for the luxury fashion audience without cheapening the privilege program.

By making the program available on a smartphone app, you can unlock even more new opportunities. On the Poq platform, we see shoppers spend more time with a brand via an app than compared to any other digital channel.

Utilizing this preference and rewarding engaging behavior with a loyalty program could see luxury shoppers continue to connect with a brand. Chief Revenue Officer at Poq. Here are some other features that could benefit greatly your luxury fashion loyalty program.

Instead of focusing your program solely on points, experiment with a system based on behavior, such as a tier system. That behavior could be spending habits the more money your customers spend in the store, the higher the tier they will reach , or a combination of things, e.

completing a challenge, donating to charity, or visiting your website every day for a specified period of time.

All of these activities would, in turn, unlock tier-specific rewards. Designer phone backgrounds, limited edition product samples, and rare art prints are just a few examples.

Be creative! Not every reward has to be expensive to make an emotional impact. Simply giving something when customers least expect it is enough to form long-lasting loyalty and entice customers to make an unplanned purchase.

For instance, sending the valuable members a birthday message that, in addition to giving a small benefit, recounts their history of being a customer mentioning their favorite products, best gifts they redeemed, current tiers, the day they joined and even the private or community events they attended show that you, as a brand, truly care.

Obviously, executing such a hyper-personalized marketing campaign requires an established a CRM system capable of collecting and sorting such data. Additionally, you can collect further information — product preferences, favorite colors, likes and dislikes, personality, hobbies — with gamified profiling.

Showing VIP customers that you are genuinely invested in building a relationship fosters trust and brand loyalty. Offering unique experiences is a great way to make this happen.

You can maintain engagement in the following ways:. Access or lack of access to certain benefits is what adds true spice to a privilege program. Knowing that only the crème de la crème of the community is allowed to access a certain feature makes that feature more desirable for customers across the board.

For this reason, consider setting up special interest groups that revolve around your most popular products. Special groups bring the true essence of exclusivity to a loyalty program.

Paid or subscription-based loyalty programs are a bit similar to VIP clubs, but in this case, the membership requires a direct monetary payment, which can be one-time or recurring.

There are two ways to approach the concept of paid loyalty programs: either make the whole program fee-based or offer it as an optional bonus on top of the default, free system. In case of the former, you need to ensure that the rewards and benefits are truly outstanding and worth the investment.

As for the latter, consider using it to boost existing benefits. For instance, those who subscribe to the paid system can earn double points for each purchase, or receive more valuable birthday rewards. The quality of customers in such exclusive programs is generally higher, as only those who are truly dedicated to the brand are willing to pay upfront for premium privileges.

Plus, if it becomes popular, the program will have a high ROI. LuisaViaRoma is a luxury retailer based in Florence Italy. They sell established and emerging designer brands, such as Bottega Veneta, Gucci, and Off-White. Neiman Marcus is an American chain of luxury department stores, including the Bergdorf Goodman luxury chain.

The company offers InCircle , a loyalty program with eight different membership tiers, accessible through their NM and BG Credit Cards. You can check out our in-depth loyalty based review of the Hugo Boss Experience here. MatchesFashion is a luxury retailer based in London, offering hundreds of luxury brands such as Prada, Saint Laurent, and Burberry, for men and women.

Their program, The Curator , awards points for purchases, allowing shoppers to progress through membership tiers as they shop. The company specializes in the sense that it offers multiple services for customers.

High-end customers want to be pampered after reaching a new milestone. You can easily fulfill their expectations by offering exclusive gifts, unique services, and personalized experience.

People will love it! She has experienced Antavo grow from a startup into a scaleup. Coming up with loyalty rewards ideas can be challenging.

This guide shows you how to create better rewards, benefits, and incentives.