The brand wanted to streamline their demo process while creating an authentic connection with consumers at home. The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution.

Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients. The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program.

The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up. Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o.

The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement. The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published.

Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling. increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study.

The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy. The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers.

Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews.

Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice.

A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Elevate brand awareness Sampling programs made smarter An engaged community of shoppers.

Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works.

Product launches Launch with content on day one Launch smarter. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. The Bazaar Voice. Search the blog. Popular tags. How to launch a product with a sampling campaign Collect content.

Brittany Barron Product Marketing Manager. Ready to talk to us? Get started. What is a sampling campaign? The suggested timeline, as outlined in 5 ways to launch your product with a bang.

LEARN MORE. Explore more content on these topics: Launch Products product sampling ratings and reviews sampling user-generated content. More great content. All blog posts. Drive revenue 15 ways to improve your e-commerce website performance Read post.

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Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Accelerate the collection of online reviews & UGC for key products from select, credentialed product sampling participants. Quick and easy to set up, monitor Everything you need to know about product sampling campaigns, why brands use them and how to make them the most effective

Sampling campaigns online - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Santa Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Accelerate the collection of online reviews & UGC for key products from select, credentialed product sampling participants. Quick and easy to set up, monitor Everything you need to know about product sampling campaigns, why brands use them and how to make them the most effective

We will explore the benefits of partnering with nano and micro influencers, effective methods of gathering genuine reviews, and how to utilize this information to refine products and marketing strategies. Social sampling campaigns are based on collaboration with influencers who create authentic content related to a brand, product, or service, and then share it on social media platforms or review sites.

The main goal of these campaigns is to engage consumers, build brand awareness, and encourage purchases by leveraging the trust and popularity of influencers on social media. Selecting suitable influencers: The first step involves identifying and choosing influencers who are relevant to the industry, product, or service being promoted.

Creating authentic content: After selecting influencers, the brand collaborates with them to create genuine and valuable content. Influencers test products or utilize services, then share their honest reviews, opinions, unboxing experiences, or photos on their social media profiles.

This content is personalized and based on their own experiences, building a connection with their followers. Content distribution: Influencers publish the prepared content on their profiles across various social media platforms such as Instagram, YouTube, Facebook, or TikTok.

This content reaches both loyal followers of the influencers and new potential customers who follow their activities. Consumer product testing through social sampling allows brands to reach a diverse audience by collaborating with nano and micro influencers, who focus their followers in specific areas, such as a particular city, as well as with macro influencers, who have a national-level reach.

Such campaigns bring cost savings, as these influencers do not have millions of followers or numerous partnerships, creating a favorable situation for brands. One of the key features of social sampling campaigns is their authenticity, which forms the foundation of their effectiveness.

Smaller influencers often engage with a limited number of brands, making a brand that collaborates with them appear more credible. In contrast to mass campaigns involving well-known celebrities, smaller influencers build more personal relationships with their followers, fostering trust and positive brand associations.

Unlike traditional product tests where brands distribute tens of thousands or even millions of samples, social sampling focuses on a smaller number of real products, emphasizing the power of influence and the value of word-of-mouth recommendations from one consumer to another.

This is particularly important in the age of online communication, where opinions and reviews from other users play a crucial role in brand building and generating conversions, especially when introducing new products to the market.

Social sampling campaigns generate greater reach and engagement compared to traditional advertising forms. Influencers, acting as intermediaries, share authentic content , making audiences more trusting of the information presented and engaging with the conveyed messages. This trusted communication enhances campaign effectiveness, translating into achieving marketing objectives.

Once considered an additional business strategy due to challenges in scaling the process, consumer product testing has been transformed into a justified and effective business investment thanks to social media and e-commerce advancements.

This unique approach, based on authenticity and trust, has turned traditional testing into a powerful marketing tool, delivering significant benefits for both brands and consumers.

Social sampling campaigns stand out as a tool of precise and measurable action, surpassing other methods of product sample distribution. Through them, brands can go beyond basic demographic data and purchase history, identifying consumers based on more qualitative attributes such as shopping preferences, lifestyle, or personal values.

This granularity of targeting allows brands to connect with genuinely interested individuals, resulting in more authentic interactions and effective user-generated content generation.

In contrast to traditional product testing methods where there might be a concern that campaign participants are solely interested in free products, well-constructed social sampling significantly reduces losses in marketing efforts, reaching a more relevant and engaged audience.

As a result, user-generated content gains more value and authenticity, which better resonates with potential customers. Another significant advantage of social sampling is its high measurability. Brands can track and analyze various metrics, such as the number of reviews and user-generated content generated during the campaign.

This enables the refinement of marketing strategies and the optimization of future social sampling campaigns, ultimately leading to even better results. Effective social sampling campaigns provide easy access to valuable feedback and opinions from consumers.

Typically, after the campaign concludes, surveys are conducted to gather overall opinions and insights from consumers. Accumulating such information enables brands to refine their products and marketing strategies, facilitating better alignment with the needs and preferences of their customers.

The consumer community in online channels is an ideal group for conducting social sampling, as it consists of numerous consumers ready to test your product and then recommend it to their community.

Utilizing an external community: Another option is to collaborate with an agency that has its own community. Partnering with such an agency can allow you to reach new audience groups and leverage their engagement and influence.

Collaborating with professional influencers for creating sponsored content: Another way to conduct social sampling campaigns is to collaborate with influencers who create sponsored content, showcasing the brand or product to their audience.

An example of a company that effectively leveraged the value of social proof and recommendations in their own community to drive sales is the Belgian supermarket chain Delhaize. The brand aimed to generate meaningful discussions within its target group and activate authentic word-of-mouth marketing through targeted actions focused on consumer product testing.

With the assistance of TERRITORY Influence, Delhaize launched a platform that gathered over 40, consumers between and The platform operated as a VIP club, where new articles, contests, and surveys were published weekly to engage Delhaize shoppers.

Over the years, 20 community-engaging campaigns were conducted. Through this initiative, Delhaize gained a loyal community ready to share their experiences with the brand, contributing to increased awareness and product sales among customers and their acquaintances. Collaborating with engaged communities brings many benefits to brands, helping them achieve their set objectives.

If a brands do not have own brand communities yet, they can also work with already existing ones. TERRITORY Influence, for example, owns an international community of nano and micro influencers, the so-called: TRND platform, which brings together thousands of consumers and brands in European markets.

TRND consists of active social media users who enjoy discovering new brands and sharing their opinions. As a result, brands can swiftly assemble an ideal group of consumers, provide them with free product samples, gather reviews, spark discussions on social media, and obtain user-generated content in the form of photos and videos.

In Germany, Henkel with their brand got2be made use of these advantages. The brand decided to conduct a campaign to support their relaunch of the dry shampoos and heat styling products. We educated and guided the nano influencers through a printed handbook and a dedicated website so that they could then educate their followers and friends about the correct usage.

With blogposts, newsletters and individual E-Mails we inspired them during the campaign to share their experience. Since we did before and after surveys with the participants, got2b gained real-life feedback and user insights.

This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish. Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience.

Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also. The strategic fusion of innovation and engagement is at the heart of these triumphs.

The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes. The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure.

Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales. By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency.

By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers.

Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients.

Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. Mollie Cross Campaign Strategist.

Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Speak to Relish about your next campaign.

Sampling campaigns online - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Santa Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Accelerate the collection of online reviews & UGC for key products from select, credentialed product sampling participants. Quick and easy to set up, monitor Everything you need to know about product sampling campaigns, why brands use them and how to make them the most effective

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o.

The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement. The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published.

Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. Receive digital sampling resources, product updates, and success stories from brands similar to yours.

Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Work with Us. Claim samples Speak to an expert. BLOG 5 winning sampling programs to inspire your next campaign. July 12, TABLE OF CONTENTS.

Zero dB Zero dB is a next-generation functional drink designed to improve clarity and quieten mental noise. Consumer insights. Consumer feedback. SHARE THIS POST. Check out related blog posts Check out these related posts:.

Measuring Marketing Effectiveness - Closed-Loop Attribution vs. Interested in learning more about Sampler? Connect with one of our sampling experts today Speak to a sampling expert. Company About us. Partners Brands. Resources Blog. Effective social sampling campaigns provide easy access to valuable feedback and opinions from consumers.

Typically, after the campaign concludes, surveys are conducted to gather overall opinions and insights from consumers. Accumulating such information enables brands to refine their products and marketing strategies, facilitating better alignment with the needs and preferences of their customers.

The consumer community in online channels is an ideal group for conducting social sampling, as it consists of numerous consumers ready to test your product and then recommend it to their community.

Utilizing an external community: Another option is to collaborate with an agency that has its own community. Partnering with such an agency can allow you to reach new audience groups and leverage their engagement and influence.

Collaborating with professional influencers for creating sponsored content: Another way to conduct social sampling campaigns is to collaborate with influencers who create sponsored content, showcasing the brand or product to their audience. An example of a company that effectively leveraged the value of social proof and recommendations in their own community to drive sales is the Belgian supermarket chain Delhaize.

The brand aimed to generate meaningful discussions within its target group and activate authentic word-of-mouth marketing through targeted actions focused on consumer product testing.

With the assistance of TERRITORY Influence, Delhaize launched a platform that gathered over 40, consumers between and The platform operated as a VIP club, where new articles, contests, and surveys were published weekly to engage Delhaize shoppers. Over the years, 20 community-engaging campaigns were conducted.

Through this initiative, Delhaize gained a loyal community ready to share their experiences with the brand, contributing to increased awareness and product sales among customers and their acquaintances.

Collaborating with engaged communities brings many benefits to brands, helping them achieve their set objectives. If a brands do not have own brand communities yet, they can also work with already existing ones. TERRITORY Influence, for example, owns an international community of nano and micro influencers, the so-called: TRND platform, which brings together thousands of consumers and brands in European markets.

TRND consists of active social media users who enjoy discovering new brands and sharing their opinions. As a result, brands can swiftly assemble an ideal group of consumers, provide them with free product samples, gather reviews, spark discussions on social media, and obtain user-generated content in the form of photos and videos.

In Germany, Henkel with their brand got2be made use of these advantages. The brand decided to conduct a campaign to support their relaunch of the dry shampoos and heat styling products.

We educated and guided the nano influencers through a printed handbook and a dedicated website so that they could then educate their followers and friends about the correct usage.

With blogposts, newsletters and individual E-Mails we inspired them during the campaign to share their experience. Since we did before and after surveys with the participants, got2b gained real-life feedback and user insights. We definitly achived our goal of raising awareness, over K people were impacted offline through personal recommendations!

For me the best dry shampoo. I tried other brands, but I did not like the outcome. I rarely use dry shampoo so as not to dry out my scalp. I have already shared my experience with my friends and they also tried it.

Utilizing well-known influencers and popular online creators for product testing is a tried-and-true tactic employed by marketers, yielding impressive results for many years. With the growing interest in such activities, numerous influencer marketing agencies have emerged to assist marketers in finding the best influencers to collaborate with.

Organizing social sampling campaigns using paid influencers can effectively enhance brand visibility, especially considering that many of these influencers have substantial and dedicated follower bases. Appropriately chosen influencers can reach their trusted followers and provide authentic recommendations, positively influencing how potential customers perceive the product.

As a result, campaigns involving paid influencers may come with certain costs, but they also offer an excellent opportunity to increase brand awareness and reach a broad target audience. One example is HOPE — a producer of vegan dairy alternatives. The brand decided to conduct a campaign in the German market, with four micro influencers and one macro influencer.

The campaign aimed to test the new vegan products and create recipes based on these dairy alternatives. Hereby, the main goal was to increase brand awareness on social media and interest in the new, innovative products.

Thanks to carefully selected influencers and authentic content, the campaign achieved spectacular success, reaching an audience of , Hence, the value of authenticity and engagement is becoming increasingly significant in crafting effective social sampling campaigns.

Consumers are becoming more aware and appreciative of authentic recommendations and the credibility of influencers, influencing their purchasing decisions. Are you ready for a social sampling campaign? Social Sampling: Revolution in Consumer Product Testing.

Written by Pamela KESNER. August 7, How do social sampling campaigns work? The process of running social sampling campaigns can be divided into several key steps. Benefits of Social Sampling Campaigns Consumer product testing through social sampling allows brands to reach a diverse audience by collaborating with nano and micro influencers, who focus their followers in specific areas, such as a particular city, as well as with macro influencers, who have a national-level reach.

Precise and Measurable Actions Social sampling campaigns stand out as a tool of precise and measurable action, surpassing other methods of product sample distribution.

Easy Access to Feedback and Product Opinions Effective social sampling campaigns provide easy access to valuable feedback and opinions from consumers. How to Conduct Social Sampling Campaigns? Social sampling campaigns can be carried out in three ways: 1.

One small insight from an TRND Ambassador: For me the best dry shampoo.

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