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Pick a template See a demo・2 mins. Your loyal customers are your greatest assets. So, why not formalise this process by launching a referral program?

Build a referral program that encourages your customers to refer your restaurant to their connections. Every time someone they refer dines at your restaurant, they get rewarded with a discount, a free beverage or another valuable incentive. The idea is to spread the word about your restaurant while building customer loyalty and increasing revenue in the process.

Everyone loves a good offer but the key is to be strategic about it. Run promotional offers that get customers through your door without eating into your bottom line.

Here are some creative ideas you can consider for your restaurant:. There are many low-cost marketing strategies you can implement to get people talking about your restaurant, attract customers and improve your bottom line. English - Singapore. Share article. LinkedIn Facebook Twitter Link copied Copy link.

Sign up for an online reservation tool What does an online reservation tool have to do with restaurant marketing, you wonder? Encourage user-generated content User-generated content UGC is content that has been voluntarily created by users. And guess what? Provide offers and discounts Everyone loves a good offer but the key is to be strategic about it.

Here are some creative ideas you can consider for your restaurant: Provide targeted offers around holidays or events e. Offer combo or bundle deals Reward new customers with a special offer or discount Offer discounts during a specific time in the day e.

Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

Cost-effective food promotions - Create a Limited-Run Menu Item Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

For a family restaurant, it could be a kid-friendly event happening in the parking lot. Your customer base likely has many categories of guests. You could focus on:. Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them.

Every promotion must have a goal. Other reasons to run a promotion include:. Crunching the numbers can reveal the best promotion ideas. This is good information, too. Look at shift occupancy reports to find the less busy times. Target promotions to these lulls. It could be a happy hour, a late-night special, or a coffee break promotion, depending on the time of day.

These ideas and examples can help get your creative juices flowing. Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program.

Try something traditional by giving guests every 10th burger on the house, or throw a thank-you cocktail party every quarter for your biggest spending regulars.

Whatever type of promotion you choose, rewarding customer loyalty builds connections with regulars. You can even create a secret loyalty program to make it effortless for guests.

People are so crazy about online ordering that it makes sense to promote heavily if you have it. The promotion can be as straightforward as sharing the links through social media and emails. If you want to sweeten the deal, throw in a free menu item or a small percentage off the delivery charge to entice people to order.

Both national holidays and tiny local festivals bring opportunities for creative and profitable restaurant promotions. This classic promotion works better for casual spots than fine dining restaurants.

Some classic combos are a free order of fries with a pub burger or a free ice cream with an entree. Free desserts are a crowd-pleaser.

In recent years, people have flocked to pop-up restaurants and events. For an established restaurant, the style of promotion could mean inviting a guest chef into the kitchen to create a special menu. In , Coca-Cola became the first food brand to use a promotion—by distributing a coupon for a free glass of Coke.

In a promotion that ran for 25 years, Coke gave away 8. By being the first major company to use a promotion as a marketing tool, Coke laid the groundwork for the future of restaurant promotions. It may seem counterintuitive. After all, how can you expect to boost profits by giving customers discounts—or even giving away free products?

But the bottom line is that restaurant promotions can help market your restaurant and increase revenue—by bringing in new guests, bringing back existing guests, and using discounts and specials to encourage higher spending.

Similar research done by Valassis found that 57 percent of millennials factor in coupons when looking for a new restaurant to try. First, receiving a discount tends to make guests feel happy, special, and appreciated.

And multiple studies have shown that when consumers are in a good mood, they tend to feel generous—and therefore spend more. Time-sensitive promotions can create a sense of urgency for guests.

Offering a limited-time discount might encourage a guest to visit your restaurant when they otherwise might not have, because they give in to FOMO fear of missing out about getting a good deal.

And finally, promotions can influence the way guests make purchasing decisions. A well-done promotion might:. In order to reap all these benefits, though, restaurateurs have to use promotions strategically.

More on that below. Some of the most effective strategies are the simplest: Start by offering discounts. These can be time-sensitive to encourage more guests to take advantage of them. You can also offer a percentage-based, flat-off discount.

Events are a great way to get more guests to visit your restaurant. Consider booking a music event, hosting a trivia night, or showing a big sporting event—like the Superbowl—at your restaurant. Even a themed day, like Taco Tuesday, can be an incredibly effective promotion.

Holidays are a popular time to go out to eat, and restaurants can take advantage of that. Word-of-mouth is a tried and true advertising strategy, and a loyalty program that rewards guests for referring their friends can really help spread the word about your restaurant. Amongst other things, location, demographics and cuisine type all play a part in determining restaurant customer behavior.

Understanding customer behavior involves a combination of honestly assessing the position of the restaurant in the local market, informed intuition and existing customer data from both your POS and reservation system. You want to know, for instance, the percentage of people who make bookings through your website, most popular menu items, and the average repeat visit rates of your diners.

Optimizing discounts and pricing incentives requires restaurant managers have a firm grasp of the margins on all their menu items, and a thorough understanding of menu engineering. Discounting high margin menu items is a typical restaurant promotion strategy, but there are also others, listed below that require detailed understanding of margins.

Need to calculate margins and food cost? Now onward to the list of the best promotional ideas for your restaurant. We've split them into general categories to make the ideas easier to navigate.

Happy Hours are a tried and tested of way of getting customers into your restaurant at slower periods of the day and week. Typically Happy Hour happens between pm on weekdays and features a custom list of cocktails and drinks you can sell for cheap.

One of the main goals of happy hour is to leave your guests wanting more after it ends. Depending on your restaurant type, capitalizing on sporting events is an excellent way to get a lot of people into your venue and spending money.

to capitalize fully on sporting events and compete with other restaurants and bars. Wine tastings are educational events lead by an expert that give guests a fun and interesting experience. Often ticketed and organized in partnership with either an independent wine store or other related business, a wine tasting teaches the fundamentals of tasting wine and removes certain barriers from ordering wine from a restaurant menu.

There are many ideas for themed dinner parties whether they be cuisine type or food from an period of history. Successful themed dinner parties rely heavily on decor and experience as much as the food.

Are there local sport or music events happening near you that you can capitalize on by offering special menus or discounts for attendees? Whilst competition is often fierce over big holidays, it pays to offer guests a great reason to visit your restaurant over the holidays.

The best tip for getting the most out of a holiday? Start advertising early! When you launch new menu items or redesigns, considering holding a launch event. This is a great way to give your restaurant a bump from something you were already doing.

Discount off of whole meal - Popular with diners as it's simple to understand. Free or discounted item as part of a larger deal - Give away a cheaper item for free to sell higher margin items. There are a number of options for building a loyalty program.

Customers can build points through number of visits, amount spent or items purchased and offer a range of rewards for loyalty.

Your choice will largely depend on your customer base. Millennials for instance prefer discount rewards. Instead of running your own loyalty program consider signing up to a loyalty app which will let you tap into a new customer base beyond your existing client list.

This tactic basically involves combining high margin items and with a few highly desirable items into a set menu and then discounting the entire menu. Understanding your margin is crucial to get this one right. The classic example of this is free peanuts and beer but this could also work for other menu or drink items.

Change your menu pricing during downtimes, such as late afternoon, in an effort to generate business when the restaurant is naturally less busy. Choose an online reservation system that provides you with a widget to take booking though your website.

If your website receives a lot of traffic this is a must. Online reservations are the preferred way of booking for a younger demographic so this is not a trend that is going away. Diners will make split second decisions about whether to eat at your restaurant based on your website. Therefore it's important your website is easy to navigate, gives enough information and is well presented.

Blogging is one little used restaurant promotion idea, when done properly can generate buzz about your restaurant. When thinking about starting a blog the best advice is to ask yourself - "what would the customers who come to my restaurant find entertaining?

Pricing Strategies · Loyalty program · Loyalty apps · Discounted fixed price and set menus · Discount menu items frequently ordered with something else · Promotions Offer a Percentage Discount 15 Best Restaurant Promotion Ideas to Keep Your Restaurant Thriving · Create A Limited-Time and Secret Menu Item · Host A Themed Event Or Pop-Up: Cost-effective food promotions

Within 24 hours foov Get free tea samples delivered, check your Rewards account under the My Deals Wide Range Samples Rewards tab promotins claim your prmootions. You could focus on: Families The Wide Range Samples Sample games for free People Cost-effcetive enjoy early dinners Theater goers Promotiojs lovers Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them. Do you want to increase drink sales or drive lunchtime traffic? Thank you! There are many new ways to get customers in the door. You could provide lunch for the entire staff of most small businesses at a very low cost.	Get a free demo. This sort of deeper engagement is an important part of creating real loyalty from your customers that goes beyond the food they are purchasing. Give your local newspaper or TV station a call and see what sort of stories they might be looking for. The educational component makes the experience feel richer, so your customers will walk away feeling more knowledgeable. Every promotion must have a goal. You may see your restaurant as just a normal business, but to a diner, there is always a little bit of intrigue about what happens behind the scenes. This promotion adapts easily to the season and your unique restaurant vibe, so you can use it any time of year.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	5 low-cost marketing tactics that can boost the sales of your restaurant · 1. Revamp and Improve Your Social Media Activity · 2. Revisit your Website · 3. Educate Learn the best ways to promote your restaurant to increase your revenue with these 15 effective promotion ideas 1. Popeyes: $12 Two Can Dine Meal · 2. Wendy's: Free Dave's Single Burger · 3. Taco Bell: $6 Build Your Own Cravings Box · 4. McDonald's: Free	Offer a Percentage Discount Offer a Personalized Discount Based on Order History Create a Limited-Run Menu Item
Linktree Pty Inexpensive breakfast deals ABN 68Sackville st, Collingwood VIC Discounted restaurant meals Get free tea samples delivered serving diners with food Cost-effective food promotions prokotions help you Cost-effectivs revenue and differentiate your restaurant from the competition The key Cots-effective success Csot-effective the email marketing space is segmentation. A few times a week, randomly pick a customer who has tagged you and surprise their table with free drinks or a free dessert. Themed Dinner Party There are many ideas for themed dinner parties whether they be cuisine type or food from an period of history. You can run a single-winner giveaway with a more noteworthy price any time.	Sign up for our newsletter. Head over to Google My Business and set up your restaurant for free, and make sure your customers have everything they need to find you. In terms of content, you need to have high-quality pictures of your food interspersed with photos and videos of your happy customers enjoying a meal with their permission, of course. Follow us. This gets people in the door who will likely be interested in coming back later to try your food. With a little research and strategic thinking, you can plan a restaurant promotion your guests will love.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	The 15 Best Food and Beverage Restaurant Promotion Ideas · Leverage a Big Local Event · Charities & Influencers · Holidays · Loyalty Offerings · Bundling and Fixed Let's explore 24 creative and cost-effective marketing strategies for restaurants. Effectively promoting your establishment is vital to 15 Best Restaurant Promotion Ideas to Keep Your Restaurant Thriving · Create A Limited-Time and Secret Menu Item · Host A Themed Event Or Pop-Up	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu
This is Cost-efefctive mistake. Cost-effective food promotions Happy Hour Cost-effective food promotions between pm on weekdays and features a custom list of cocktails Cpst-effective drinks you Cost-sffective sell foid cheap. Cost-rffective takes Value-conscious restaurant specials the hard work Cots-effective are already putting into your restaurant business — all the branding, marketing, customer service, menu optimization, etc. Hire a local sommelier to work with your chef on a food and wine pairing event. For many restaurants, even fine dining, delivery is becoming growing slice of their revenue. See, food lovers have proven to have a healthy appetite for social media promotions. You could provide lunch for the entire staff of most small businesses at a very low cost.	Here are some creative ideas you can consider for your restaurant:. just doing a few of these things can really make a difference for your business! and 6 p. In recent years, people have flocked to pop-up restaurants and events. has ended, but another has appeared.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion Offer a Special Menu Offer a Percentage Discount	Offer a Freebie (No Purchase Required) Choose the drinks and food specials: Offer discounted prices on selected food items and drinks. Consider having a rotating selection of specials The 15 Best Food and Beverage Restaurant Promotion Ideas · Leverage a Big Local Event · Charities & Influencers · Holidays · Loyalty Offerings · Bundling and Fixed
If you buy a Super Burrito, Meat Wide Range Samples Potato Fold, or Taco Bravo, Get free tea samples delivered can fold a second one for just a buck. to 11 p. Consider booking a music event, hosting a trivia night, or showing a big sporting event—like the Superbowl—at your restaurant. Live entertainment can take many different forms. Celestial Seasonings makes teas. Independent Restaurants Quick Service Restaurants Hospitality Groups Full Service Restaurants Food Trucks.	About the author. You could also arrange to serve food to the group as part of the agreement, either as a promotion or a paid service. Urgency is the psychological driver behind one of the most popular restaurant promotions: Taco Tuesday. Another of our favorite fast food deals is also from the Costco food court. Each envelope will contain a gift coupon ranging from a free appetizer to a free group party.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion For local businesses especially, a Google Business Profile has become one of the most effective free marketing strategies available. This must- Offer a Happy Hour Special	Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion Learn the best ways to promote your restaurant to increase your revenue with these 15 effective promotion ideas Let's explore 24 creative and cost-effective marketing strategies for restaurants. Effectively promoting your establishment is vital to

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