When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets.

But how to you create a white paper that will drive results? To add an element of enjoyment to the process, you can explore our collection of white paper templates that offer captivating and informative formats for narrating your story.

Businesses write white papers for a number of reasons. It also contains a technical deep dive for more advanced readers. This is a perfect case of a business using white papers to demonstrate its expertise and establish itself as the thought leader in the industry. To create a business white paper like this one, you can use a white paper template.

Just so you know, some of our templates are free to use and some require a small monthly fee. This business white paper template discusses the importance of employee engagement and different strategies to optimize engagement in a company.

A staffing consultancy firm could create a business white paper like this one to demonstrate its expertise. Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like. But how do you make the most out of a business white paper template like the one above?

Like the cover of a book, a captivating cover page will entice people to open it and read it further. At first glance, your readers should have an idea of what the white paper will contain.

Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. The two men on the cover could easily be a manager speaking with one of his team members.

Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees.

White papers tend to pack a ton of information within their pages. Try highlighting a few key takeaways that will get them excited about reading your white paper.

Or outline exactly what they will trade their time to learn about. Pro Tip: Not sure which template is right for your use case?

No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates. Photos help create a connection between the information in your white paper and your reader.

Using a photo on the cover also tells the reader what they can expect to find within the pages. In this healthcare white paper template, the image of a child with a sugary dessert connects directly to the topic. The reader will instantly know what the paper is about.

If your goal with white papers is to promote your services and generate leads, your message needs to be memorable. Incorporating visuals resembling your target audience is one way to do so.

This content marketing white paper template depicts someone hard at work while downing a cup of coffee. Businesses can use white papers as part of a content and sales marketing strategy such as lead generation.

Specifically, it discusses the impact of digital transformation on this industry and how companies can deal with the change. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information.

Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. Marketing white paper examples, like this one, use bright, colorful photos to engage and excite readers. Check out our guide to incorporating stock photos seamlessly into your design.

Your images and icons will be replaced with a new image that is already formatted to the template. Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people.

Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. Tech white paper examples like this use a cool and muted grey palette:. But a great way to add some visual appeal to your white paper layout is to pick an accent color that you can use to make parts of your page pop.

For example, this content marketing white paper template contrasts two cool corporate blue accents:. Pro Tip: With Venngage, you can scale your white paper creation without sacrificing quality. Or hand the design reins to a team member. Want to create a white paper with your team?

Our real-time collaboration feature Business plan only can help. Learning how to write a white paper that speaks to your readers is important. For example, when selecting images for your white paper, keep an eye out for people who resemble your target audience.

That said, in some cases, including photos resembling your target audience might not make sense. This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:. Pro Tip: Need help with creating personas for your target audience?

Our in-depth user persona guide will help you quickly get upto speed. A simple design trick to make your white paper more engaging is to use the right background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient.

For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:. Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.

With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers. This means that there will be ample opportunities to include CTAs throughout your white paper.

For example, if you mention a feature of your product, you can place a clickable CTA button beside it:. CTAs are a great way to move people through the sales pipeline , from your white paper to a landing page or blog post.

Governmental organizations write white papers to outline policies before proposing new bills and legislations. A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes.

There are a lot of ways you can make your government white papers more engaging. Here are some design tips:. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper.

Take a look at the page numbers in this policy white paper template:. The above government white paper template can be used by a government to communicate complex social, political, and economic issues to an audience. Healthcare white paper templates, for example, can be useful in proposing healthcare policies to the general public.

Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format just like the one above by the American Heart Association.

Its straightforward table of contents and simple design elements keep the focus on the text. You can create a functional table of contents by adding hyperlinks to individual chapters and sections. Along with the option to add a URL, you can select pages within the eBook.

When you download your design, download it as an Interactive PDF. This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on — phishing scams — by using a hook icon.

The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and summarize information.

Pro Tip: Do you work in a boring industry? A well-designed white paper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business.

Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations.

Policy papers also include data to give context to issues. A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand. While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.

You could use a line graph to show revenue growth over time. Or you could use pie charts to show parts of a whole, like in policy white paper examples such as this. Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts.

Pictograms are also a creative and effective way to visualize statistical data. Take a look at how pictograms are used in technology white paper examples like the below. They act as visual aids to showcase key statistics and changes as it relates to the IT sector.

They say variety is the spice of life — the same can be said of white papers! This business white paper design, for example, combines both bar graphs and pie charts. For more ways to add data visualizations to your white papers, check out this post: How to Visualize Data In Your White Papers.

Just like other white papers, research white paper examples include reported facts and data aimed at educating readers around a particular topic. Research white papers are also written to help readers understand and address specific problems.

Well, guess what — it works great for white paper design as well! Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts.

Company white paper examples like this one use a bright orange font to help their featured quotes stand out. Human resources white papers tackle issues around employment, management, employee retention and churn.

HR white papers can also be used to attract potential employees by showcasing the company culture and ethos. To improve brand recognition, you need to have consistent branding across all marketing collateral.

This not only helps your marketing efforts but also helps you maintain consistency in your internal and external comms.

Be sure to incorporate your logo , brand color palettes, and fonts into your white paper design. Then, you can easily apply them to your designs with one click. No designer needed:.

Try thinking of creative opportunities to incorporate your branding. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons.

It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way. Pro Tip: Need help with creating your own brand-style guide? Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd.

One of the primary purposes of a white paper is to visually communicate information in an engaging way. But many businesses end up creating something that reads like a college textbook.

No one wants to read that…just ask any college student. When designing your white paper, look for opportunities to make the text easier to scan with visuals. An easy way to bring attention to important points is to place an icon beside the text.

Government white paper examples like the one below are text-heavy. But the icons help direct the eye to each section header and break up the text. This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette. A visual motif is a visual element that is repeated throughout your design.

To pick a motif for your white paper design, think of some themes reflected in your white paper. Is your white paper about social media engagement? A white paper topic that is focused on establishing a sprint process could use a race track motif instead.

Hiring strategy white paper examples like the below use a leaf motif. Plants reflect the theme of growth associated with recruitment. Or you can also use a simple shape motif throughout your white paper design. This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design.

Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea? A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe.

Images give the eyes a rest and help to reinforce information. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose yay for purposeful design! You can create your own illustrations using icons—they can make for some fun and quirky headers, like in workplace tech white paper examples.

You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary.

Use limited data to select advertising. Create profiles for personalised advertising. Use profiles to select personalised advertising. Create profiles to personalise content.

Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. Use limited data to select content.

List of Partners vendors. Table of Contents Expand. Table of Contents. What Is a White Paper? Purpose of a White Paper. How to Write a White Paper. White Paper FAQs. The Bottom Line. Trading Trading Strategies. Trending Videos. Key Takeaways A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions.

A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem. White papers are commonly designed for business-to-business marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

White papers are commonly at least 2, words in length and written in an academic style. What Is an Example of a White Paper?

An AI-First Infrastructure and Toolchain for Any Scale Moving your Mission Critical Mainframe Data to Azure Mesh and hub-and-spoke networks on Azure Backup and recovery overview for Azure users Backup and recovery overview for users new to Azure.

How Have New Industries Used White Papers? Why Is It Called a White Paper? Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.

Compare Accounts. Advertiser Disclosure ×. The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

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Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

Request for Whitepaper Form - Many Department of Defense (DoD) non-dilutive funding opportunities require applicants to submit white papers (occasionally referred to as Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

And they can position your company as an authority to revisit when they have a similar problem or question. To turn ad clicks into conversions, create dedicated, fast-loading pages for every offer. See how to provide all of your audiences with unique landing pages by signing up for an Instapage day free trial today.

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However, the following are generally applicable to white papers prepared for biomedical research projects solicited by the DoD: Restricted Length White papers are usually required to be kept very short pages , though occasionally they are allowed to be up to 5 pages or more.

Specified Format Requirements Application instructions will usually specify not only the white paper length restrictions, but also the required margins, spacing, and font style and size. It is important to review the instructions carefully to verify these specifications.

Scientific Discussion Briefly discuss how your approach will advance the current state of the science. Relevance Who will care if your approach is successful? Focus on the mission of the particular agency you are applying to. Be sure to apply it to a broader community defense, national security, economic security, U.

innovation, global health, etc. Cost Provide an estimate of the total cost of your proposed research. Generic White Paper Template.

Download Generic White Paper Template. Generic White Paper Template from Kirtly Day. Download U. Air Force White Paper Templates. Air Force White Paper Templates from Kirtly Day.

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The white paper's image shows visitors what they'll claim by completing the form. A bright CTA button stands out on this gray form, grabbing visitor attention A white paper is an authoritative, research-based document that presents information, expert analysis and an organization or author's insight into a topic Re: White Paper Download and Sample Request Form. Hi Nicole, you can make a single form and use the address fields conditionally. That is to say: Request for Whitepaper Form

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