See: pretty much every Red Bull sponsored high-adrenaline event ever. An experiential event allows you to interact with your consumers face to face.

Your brand ambassadors should be personable and have a good knowledge of what your brand is about. Not only about its products, but also about the story surrounding it. They will help consumers understand the purpose of your product and how it can change their lives for the better.

There will be no better opportunity for you to explain your product directly to the consumers than through an experiential marketing strategy. The psychological goal is to get the a-ha moment as we did with Fiskars.

Brand fanatics are consumers that are fiercely loyal to their favorite brands. You see them everywhere: people who only purchase Apple products, people who are wearing Nike from head to toe, and people who only drive one brand of car. Experiential campaigns create brand fanatics.

And loyal consumers are more than eager to try new products and talk about them once they arrive. Experiential campaigns can be a short-term event or can be a fully integrated marketing campaign.

They can be a pop-up marketing campaign, an activation event, a place where the consumers come to relax and entertain themselves, while at the same time trying out your products.

These customer engagement marketing events are a controlled environment and are well-thoughout and activated with purpose. The consumer is completely enveloped in the experience, free from any worries or distractions, and happy to engage with other consumers and brand ambassadors because we have caught them at the right time, at the right place with the right message.

These types of physical environments can prove to be crucial for driving trial. Because you have arranged for the consumer to let escape from their reality, they are now more receptive to your product and to your brand as a whole. As a result, the chances of them liking your product and purchasing it right there on the spot if possible are incredibly high.

As experiential marketing experts know, an ad lasts only a few seconds; a memorable experience lasts a lifetime. When it comes to emotional reactions and creating deep psychological and emotional connections between consumers and brands, no strategy does it better than experiential marketing.

Want to work directly with an accomplished experiential marketing agency with 25 years of experience? Pro Motion is an industry leader in creating engaging, effective campaigns. Give us a call at Learn More About Experiential Marketing from PMI President Steve Randazzo in his book Brand Experiences: Building Connections in a Digitally Cluttered World.

Click here to download 2 free chapters! How to Drive Trial and Awareness for Your Brand With Experiential Marketing. Experiential Marketing Pro Motion Blog.

The importance of generating a brand trial Think of brand trials as test driving. Ways of generating a trial for your brand Product sampling Giving out samples of your product is one of the most common ways of driving trials. On- and in-pack mechanics These techniques are useful when launching a new product from an established brand.

How experiential marketing drives trial for your brand Experiential marketing is, how its very name suggests, focuses on creating an experience for target audiences. Here are the key ways that different types of experiential marketing solutions can boost trials for your brand: 1.

For this type of goods and services, relative to non-users, customers with some exposure to the product are more responsive to free-trial campaigns than other customers.

Everybody loves a freebie. Yet free trials often fail to convert customers to paying ones. Even when they do convert, customers obtained using free trials can be significantly less valuable than other customers.

If this is true, our research can help marketers find the sweet spot for free trials. Sales and marketing. by Sadat Reza, Dixon Ho, Rich Ling, Hongyan Shi, and Gemma Calvert. HBR Learning. Accelerate your career with Harvard ManageMentor®. Earn badges to share on LinkedIn and your resume.

Access more than 40 courses trusted by Fortune companies.

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