We never tried to hard sell the product. Instead, we just focused on helping people with the outreach process. Selling Buzzstream was just an added benefit. This does not just work with software tools, though; you could do the same with blenders by showcasing some smoothies you have put together with them or showing a case study of how you applied the learnings of a course you are reviewing.
Social proof is the third pillar of persuasion, and it can really set you apart from the dumb review sites using spun user-generated content. According to Robert Cialdini, quoting results from the Asch conformity experiments , he shows that people are more likely to follow something that is already popular.
People are more likely to follow something that is already popular. For example, in this review of the Earn1K course, Dave clearly mentions results from other reviewers:. This was a great try, but something that works even better is to actually quote the other reviews.
This holds particularly true for product reviews where listing alternatives accomplish two objectives:. Listing alternatives is a rather straightforward process. The same thing happens With our Ahrefs Review and KWFinder review. By now, you have a powerful, persuasive review that gives tons of value to your readers.
But before you can hit publish, you also need to format the review for maximum impact. Try to aim for a ratio between pictures and images. That is, for every three-four paragraphs, include an image. Sites like Trustedreviews. com use this tactic with great success, and a study has shown that user-generated images greatly improve conversions by a lot.
You can do this by breaking down the review into separate subsections. We do this for most of our long posts. I must admit I have skipped that one for Authority Hacker and have had complaints about it, so I will take my own advice and implement those soon! When listing out features, benefits, and ratings, use symbols and icons to add visual flair to the page.
Use a plugin such as Thrive Content Builder to make this process easier. Star ratings or scores out of 5 or 10 are used in almost every product review. Your audience implicitly understands what they mean. Both work equally well. You can also add your star rating to your search results with the all-in-one schema.
org WordPress plugin. Lastly, make sure to use multiple CTAs throughout the review. You should have at most 3 CTA — one each at the top, middle, and bottom of the post. Use the simple, value-driven text on the CTA. For instance, the schema will show product ratings, votes, and pricing as rich snippets on the SERPs.
A quick google search will show that there are many wordpress plugins built for blogs that handle this all for you. Link aggressively to your review within your site. Some bloggers are tempted to add an affiliate link for every mention of the product on the site. We suggest you group a few reviews in a listicle, which you can get external links for.
On the list post, be sure to have links to each individual review. In eCommerce, not being able to see and touch a product is the main reason for hesitation. People searching for reviews want to see the product for themselves. For software products, even with free trials, people also want to see and feel what the UI is like.
Good lighting, whether natural or artificial, is also fundamental. Pro tip 2: Affiliate marketing typically works a lot better for self-service software for two reasons:. For example, some frustrated users might come to your site to post negative comments about your recommended solution.
Otherwise, encourage feedback where you can. Comments also help build authority and trust for your product reviews. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Why you should write product reviews 1. How expensive is it to run a blog? Request your customers to share their experience on popular review channels such as niche review sites , Google Business Profile, and social media. Responding to reviews elevates the level of care customers can expect from your business.
It shows potential customers that you value feedback and appreciate their business. If you are looking to help customers write some positive reviews for your business, here are a few templates that they can use to get started:. A positive review with a picture.
Restaurant review sites that allow customers to upload images give people a better sense of your product and service.
Regarding positive reviews for restaurants, the more detailed the review is, the better. Customers tend to favor reviews that provide more information on the service, aesthetics, menu choices, and more. Choosing a storage facility is an important decision, and customers like to know more about location, security, and customer service.
It is important for the positive reviews about your storage facility to mention these details as much as possible. When people look for insurance companies, they look for personalized recommendations, cost-saving services, and timely service.
If the positive review for your company mentions these, you are golden. Replicate these results for your insurance company by inspiring your clients with these templates:. Choosing the right real estate company is a decision that everyone fears, but you can ease that fear by collecting positive reviews for your business across popular review platforms.
Check out these review examples to see what a typical positive review for a real estate business looks like. Real estate positive reviews are extremely detailed, but your customers can use this template to get started:.
Do you run a business in the home service industry? If yes, you should check out these positive review examples to see current trends.
As an extremely customer-facing industry, it is important that your reviews showcase your professionalism, service ability, and skill level to potential clients. Your customers can use these positive review templates to show their appreciation for your service:.
Positive reviews for businesses in the legal industry often feature details of professionalism, attention to detail, and customer service. These are qualities that potential clients look for a legal service provider they wish to employ.
Some positive review templates that you can send your clients to improve your positive review volume:. In positive reviews for retail stores it is all about the location, customer service, product quality, and additional services that make them outshine the competition.
While a higher star rating comes in handy, it is important for the positive reviews to carry details, too, as shown in the examples below. Now that you know what a good review looks like, it is time to make the review section look like this for your company. If your customers are struggling to write detailed and captivating positive reviews for your business, here is a quick guide that you can share with them.
Include detailed information about the purchase in the review. Potential customers find it helpful when reviews include as much information about the product, service and experience as possible.
A few things to add are product details, store location, period of purchase, any discounts that may have been active then, and customer service. Photos and videos in a review help customers understand the subject. If the reviewer found something particularly useful, adding photos and videos that validate the point can be extremely helpful to potential customers.
Adding personal opinions about a particular product feature or service qualifies the review and helps potential customers understand if it is relevant to them or not.
Make sure your review is easy to understand. Assumptions in reviews, especially on product availability, discount offers, and store hours can lead to unnecessary confusion. Positive reviews can bring in new customers and help to increase sales. In a world where we have so many choices, reviews can help potential customers feel more confident about choosing your business over others.
Responding to positive reviews increases their value. When you respond to a good customer review, the customer who left the review feels appreciated, which increases the chance for repeat business.
Review responses also show that you value customer feedback and care to improve your customer experience. This will attract new customers and set you apart from your competitors.
Check out our post on how positive reviews help realtors. Customer reviews are important to every business. Not only do they provide valuable feedback, but they can also help to attract new customers. Those sites include:. One way to get more reviews is to create a Google Business Profile formerly Google My Business.
This profile provides a place for customers to leave their reviews, and it also allows you to respond to them. Creating a profile is simple and only takes a few minutes. Once your profile is created, be sure to encourage your customers to leave their reviews.
With a little effort, you can soon have a steady stream of customer reviews on the most popular search engine in the world. Facebook is another great platform for businesses to get customer reviews. This means that reviews left on Facebook have a good chance of being seen by the people in your service area.
The Better Business Bureau BBB is a trusted source for consumers to research businesses before making a decision. What makes BBB unique is that members are thoroughly vetted to make sure they meet all ethical and business standards. Once approved, they are awarded the BBB seal.
10 positive customer review examples from top ecommerce brands to boost sales. Get inspired and elevate your business today! 10+ best product review examples to build trust and boost conversions · 1. Ikea · 2. Amazon · 3. Ulster wavers · 4. 99designs · 5. Hello Fresh Highly recommend." “I have been a customer of [business name] for several years now. I have always received the best service, product, and
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